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- Tasks: Lead brand strategy and execute impactful marketing campaigns for Old El Paso.
- Company: Join General Mills, a leader in the food industry with iconic brands like Häagen-Dazs and Betty Crocker.
- Benefits: Enjoy hybrid work, wellness programmes, bonuses, health insurance, and extra leave for family and volunteering.
- Why this job: Be the voice of consumers and drive brand growth in a vibrant, fast-paced environment.
- Qualifications: 6+ years in FMCG marketing with expertise in consumer insights and campaign effectiveness.
- Other info: Flexible working hours with early finishes on Fridays and opportunities for personal development.
The predicted salary is between 43200 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D centre, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
The UK Team is seeking a Senior Brand Experience Manager to join us as the beating heart of the team, lead a dynamic agenda and help us achieve our high growth ambitions for our market leading brands! World Foods is one of the most vibrant and fast-growing categories in the UK FMCG sector, giving consumers access to adventurous flavour that livens up dinner rotations and uniquely brings people together.
We have a rare opportunity for an exceptional Senior Brand Experience Manager to join the General Mills Marketing team on the biggest and most established brand in the business, Old El Paso, to drive transformational change in the brand growth trajectory.
What your role is:
As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer. You will leverage and hone your expertise in brand experience competencies including strategy building, media/campaign planning, retail media planning, creative deployment and consumer outreach. You will develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results—planning and executing impactful cross-channel campaigns. Includes but is not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper. You will collaborate with internal (brand/business teams) and external (agencies/retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth with our most important consumers. This role has line management responsibility where you will develop and grow the Old El Paso Brand Experience Manager.
Who we are looking for:
An experienced marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry. Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies. You are up to date with trends, culture, and are curious about the evolving media landscape and how best to approach it. You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Old El Paso by being able to demonstrate functional experience and results in marketing effectiveness measurement via media mix modelling (MMM), such as:
- Consumer Strategy Development
- Through-the-line Media Planning
- Creative Development
- Familiarity with retailer and category dynamics within FMCG
- Effectiveness (Revenue/Profit ROI) Measurement
- A&CP Budget Planning & Management
What’s in it for you?
Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Senior Brand Experience Manager, Old El Paso employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Experience Manager, Old El Paso
✨Tip Number 1
Familiarise yourself with Old El Paso's brand identity and values. Understanding their mission and how they connect with consumers will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Network with current or former employees of General Mills, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Senior Brand Experience Manager position.
✨Tip Number 3
Stay updated on the latest trends in the FMCG sector, particularly in brand experience and consumer engagement. Being able to discuss recent campaigns or innovations will demonstrate your passion and knowledge during discussions.
✨Tip Number 4
Prepare to showcase your previous successes in driving brand growth through innovative strategies. Be ready to discuss specific examples of campaigns you've led and the measurable impact they had on brand performance.
We think you need these skills to ace Senior Brand Experience Manager, Old El Paso
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Brand Experience Manager position. Tailor your application to highlight how your experience aligns with their needs.
Showcase Relevant Experience: In your CV and cover letter, emphasise your 6+ years of marketing experience, particularly in FMCG. Provide specific examples of successful campaigns you've led and how they generated brand growth.
Highlight Consumer Insights: Demonstrate your understanding of consumer insights by discussing how you've used them to shape marketing strategies in the past. This will show that you can effectively connect with the target audience for Old El Paso.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for food and marketing. Make it personal and engaging to reflect your enthusiasm for the role and the brand.
How to prepare for a job interview at General Mills
✨Showcase Your Brand Experience
Make sure to highlight your previous experience in brand management, especially within the FMCG sector. Discuss specific campaigns you've led and the measurable results they achieved, as this role requires a deep understanding of brand growth.
✨Demonstrate Consumer Insight Skills
Prepare to discuss how you have used consumer insights to shape marketing strategies. Be ready to provide examples of how these insights have influenced your decision-making and led to successful outcomes.
✨Stay Current with Trends
Familiarise yourself with the latest trends in the food industry and media landscape. Showing that you are up-to-date will demonstrate your passion for the role and your ability to adapt strategies accordingly.
✨Prepare for Collaborative Scenarios
Since this role involves working with various stakeholders, think of examples where you've successfully collaborated with teams or external partners. Highlight your communication skills and how you foster innovative ideas through teamwork.
