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- Tasks: Manage shopper activations and execute omnichannel marketing plans for top brands.
- Company: Join General Mills, a leader in the FMCG industry with a vibrant culture.
- Benefits: Enjoy hybrid work, health insurance, and awesome employee perks.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of exciting brand campaigns and make a real impact in retail marketing.
- Qualifications: Experience in FMCG retail activation and strong data analysis skills required.
The predicted salary is between 35000 - 45000 £ per year.
General Mills is seeking a passionate Assistant Brand Manager in Uxbridge, England. In this role, you will manage shopper activations for the Betty Crocker and Fibre One brands, executing omnichannel marketing plans and reporting on initiatives' success.
The ideal candidate has experience in FMCG retail activation, strong data analysis skills, and is a natural collaborator.
This position offers a hybrid work model, health/dental insurance, and various employee perks, ensuring a supportive work environment.
Brand Activation Manager - Retail & Shopper Marketing in London employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager - Retail & Shopper Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work in brand activation. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your data skills! Prepare some examples of how you've used data analysis to drive successful marketing campaigns. Bring these up during interviews to demonstrate your value.
✨Tip Number 3
Be a team player! Highlight your collaboration skills by sharing stories of successful projects where you worked with others. Employers love candidates who can work well in a team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Brand Activation Manager - Retail & Shopper Marketing in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that you're genuinely excited about managing shopper activations and working with brands like Betty Crocker and Fibre One.
Highlight Relevant Experience: Make sure to showcase any experience you have in FMCG retail activation. We love seeing how your background aligns with the role, so don’t hold back on those achievements!
Data is Key: Since strong data analysis skills are a must, include examples of how you've used data to drive marketing decisions in the past. We’re all about making informed choices here at StudySmarter!
Collaborate and Connect: Emphasise your collaborative spirit in your application. We value teamwork, so share instances where you’ve worked well with others to achieve common goals. And remember, apply through our website for the best chance!
How to prepare for a job interview at General Mills
✨Know Your Brands Inside Out
Before the interview, dive deep into the Betty Crocker and Fibre One brands. Understand their market positioning, recent campaigns, and target audiences. This knowledge will help you demonstrate your passion and show that you're genuinely interested in the role.
✨Showcase Your Data Skills
Since strong data analysis skills are crucial for this position, prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Bring along any relevant metrics or results from previous campaigns to back up your claims.
✨Collaboration is Key
As a natural collaborator, be ready to share stories about successful teamwork experiences. Highlight how you’ve worked with cross-functional teams in FMCG retail activation and what you learned from those collaborations. This will show that you can thrive in a hybrid work model.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about the company's approach to shopper marketing or how they measure the success of their omnichannel strategies. This not only shows your interest but also helps you gauge if the company culture aligns with your values.