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For Companies At a Glance
- Tasks: Drive brand strategy and execute marketing plans for iconic snack brands.
- Company: Join a leading food company with over 150 years of heritage.
- Benefits: Flexible hybrid work, health insurance, bonuses, and wellbeing support.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact on beloved brands while developing your marketing skills.
- Qualifications: Passion for brands, project management experience, and a curious mindset.
The predicted salary is between 30000 - 40000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D centre, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
About the Job
Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought leadership, sharp decision-making, and a deep understanding of consumer behaviour. You’ll tackle exciting business challenges head‑on, crafting compelling ideas that truly make a difference. Ready to make your mark?
What your role is:
- Brand Strategy & Planning: Contribute to the development and execution of brand marketing plans, leveraging data and insights to inform strategic decisions. This includes a strong understanding of how to process data and a willingness to learn systems and processes to unlock consumer, category, and brand insights.
- Innovation & Pack Delivery: Execute pack delivery in market, demonstrating a strong commercial understanding of the impact of choices on the P&L.
- Measurement: Measure and report on the success of marketing initiatives post-activation, providing data-driven insights to inform future strategies.
- Cross-Functional Collaboration: Partner effectively with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
- Project Management: Demonstrate strong organisational skills and the ability to complete tasks on time and within budget.
What you will bring to the team:
A passion for our brands and a proven ability to manage projects from start to finish. You'll ideally have some hands‑on marketing experience – whether as a Brand/Marketing Assistant, Assistant Brand Manager, or through a graduate scheme – with a solid grounding in core marketing principles. Experience in the CPG/FMCG industry is a plus, along with strong project management skills and the ability to navigate cross‑functional environments. You're naturally curious, eager to learn, and proactive in spotting opportunities and driving things forward.
What's in it for you?
- Work with Heart: Offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means 50% in-office, with the option to finish at 15:00 on Fridays.
- Wellbeing: We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
- Bonus: Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
- Health & Dental Insurance: All colleagues have the opportunity to join our insurance plan from day one.
- Family & Carers Leave: Every family is unique. Our approach allows every family to have the opportunity to spend quality time‑off to support them from the point of birth or adoption to care, with enhanced covers.
- Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer‑to‑peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Assistant Brand Manager, Snacks in London employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager, Snacks in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at General Mills or similar companies. A friendly chat can open doors and give you insights that might just set you apart from the competition.
✨Tip Number 2
Show your passion for food! When you get the chance to speak with someone from the company, share your love for their brands and how you see yourself contributing to their mission. Authentic enthusiasm can really make you memorable.
✨Tip Number 3
Prepare for interviews by diving deep into their marketing strategies. Familiarise yourself with their products and think about innovative ideas you could bring to the table. This shows you're proactive and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to take ownership of your career.
We think you need these skills to ace Assistant Brand Manager, Snacks in London
Some tips for your application 🫡
Show Your Passion for Food: When you're writing your application, let your love for food shine through! We want to see how your enthusiasm aligns with our mission at General Mills. Share any personal experiences or projects that highlight your connection to our brands.
Be Data-Driven: Since this role involves a lot of data and insights, make sure to mention any relevant experience you have with data analysis. We’re looking for someone who can leverage data to inform decisions, so don’t shy away from showcasing your analytical skills!
Highlight Your Project Management Skills: This position requires strong organisational skills, so be sure to detail any project management experience you have. Whether it’s managing a marketing campaign or coordinating a team project, we want to know how you keep things on track and within budget.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at General Mills
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like Old El Paso and Häagen-Dazs. Understand their market positioning, target audience, and recent campaigns. This knowledge will show your passion for the products and help you discuss how you can contribute to their growth.
✨Master the 4Ps
Since this role involves managing the entire marketing mix, brush up on the 4Ps: Product, Price, Place, and Promotion. Be ready to discuss how you would apply these principles in real-world scenarios, especially in relation to snacks and consumer behaviour.
✨Showcase Your Project Management Skills
Prepare examples of past projects where you successfully managed timelines and budgets. Highlight your organisational skills and how you collaborated with cross-functional teams to achieve objectives. This will demonstrate your readiness for the dynamic nature of the role.
✨Be Data-Driven
Familiarise yourself with data analysis and how it informs marketing strategies. Be prepared to discuss how you would leverage insights to measure the success of initiatives and make informed decisions. Showing a willingness to learn about systems and processes will impress your interviewers.