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For Companies At a Glance
- Tasks: Lead brand experience strategies for iconic brands like Old El Paso and Green Giant.
- Company: Join a legacy company with over 150 years of bringing people together through beloved food brands.
- Benefits: Enjoy hybrid work, health insurance, bonuses, and well-being support from day one.
- Why this job: Shape the future of food brands while collaborating with creative minds in a dynamic environment.
- Qualifications: Proven experience in creative campaigns and strategic brand leadership, ideally in international markets.
- Other info: Be part of a culture that values bold thinkers and fosters personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, over 2,500 colleagues bring their passion to our offices, manufacturing sites, R&D centre, and markets across Europe, Australia, and New Zealand. With a legacy of over 150 years, we bring people together with the food they love. Our beloved brands include Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh, and more. We are on a mission to become the undisputed growth leader in food for EUAU. In a constantly changing world, we seek passionate individuals who are eager to shape the future.
What Your Role Is
As the Head of Brand Experience, you will be a key leader on the Old El Paso and Green Giant Brand Development Leadership Team, responsible for driving brand experience workstreams with strategic guidance from the Business Unit Director. You will lead the long-term vision and strategy, implementing the Brand Experience Planning Process annually to foster short-term demand and long-term growth for our brands. This role offers a unique opportunity to lead the deployment of our Building Iconic Brands strategy, ensuring consistent and distinctive brand expression worldwide. You will act as a strategic architect, balancing immediate marketing needs with long-term brand health, maintaining global consistency and relevance.
You will develop top-tier creative campaigns that promote both immediate and sustained growth, collaborating with external agencies and internal teams. This role requires excellent collaboration and influence skills; you will work with over 10 cross-functional senior stakeholders across marketing, sales, innovation, technology, quality (ITQ), consumer insights, media, and key markets, effectively communicating and advocating for our brand vision. Your responsibilities will also include managing global agency workstreams, including creative development, brand design, media strategy, partnerships, and PR. You will translate core campaign ideas into comprehensive brand experience plans, utilizing paid, owned, and earned media channels. Finally, you will craft compelling briefs for internal and external partners, grounding all plans in a deep understanding of consumer behaviour. You will provide clear strategic context and guidance to your direct reports.
What You Will Bring To The Team
You should be a highly accomplished professional with significant creative experience, ideally within a high-profile creative agency or agency-client partnership. You must have a proven track record of developing and executing Masterbrand campaigns that have driven strong business results across multiple brands, with experience in international markets, preferably in Europe or Australia. You should possess visionary thought leadership, capable of shaping the brand tone of voice and adapting the brand narrative to local market nuances. Beyond technical expertise, you need to be a strategic thinker with a growth mindset, comfortable with ambiguity and change. You will lead a small team and collaborate cross-functionally. You should excel in presenting compelling stories and influencing senior stakeholders, with strong business acumen and interpersonal skills to build internal networks and foster collaboration.
What’s in it for you?
- Work with Heart: Our hybrid work policy offers flexibility, with an average of 2 days per week in the office and the option to finish at 15:00 on Fridays.
- Wellbeing: We support your well-being with benefits like a free Headspace account for you and up to 5 friends or family, ongoing activities, Employee Assistance Program, and more.
- Bonus: Our bonus scheme rewards your contributions when goals are achieved.
- Health & Dental Insurances: Available from day one for all colleagues.
- Family & Carers Leave: Support for family time off from birth or adoption through enhanced coverage.
- Additional perks include pension contributions, subsidised canteen, recognition and discount platforms, extra volunteering days, and more.
Great Place To Work
We are committed to making food the world loves. We also prioritise being a force for good, fostering learning, exploring new perspectives, and reimagining possibilities daily. We seek bold thinkers with big hearts who challenge each other and grow together. To become the leader in food, we need people hungry for what’s next.
Head of Brand Experience (Uxbridge) employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Experience (Uxbridge)
✨Tip Number 1
Familiarise yourself with the brands you'll be working on, like Old El Paso and Green Giant. Understanding their current market positioning and recent campaigns will help you speak confidently about how you can enhance their brand experience.
✨Tip Number 2
Network with professionals in the food and marketing industries, especially those who have experience in international markets. This can provide you with insights into best practices and trends that are relevant to the role.
✨Tip Number 3
Prepare to discuss your previous experience with Masterbrand campaigns. Be ready to share specific examples of how your creative strategies have led to measurable business results, particularly in a cross-functional team environment.
✨Tip Number 4
Showcase your ability to adapt brand narratives to local market nuances. Think of examples where you've successfully tailored a campaign for different audiences, as this will demonstrate your strategic thinking and cultural awareness.
We think you need these skills to ace Head of Brand Experience (Uxbridge)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Brand Experience position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should showcase your significant creative experience and proven track record in developing Masterbrand campaigns. Use quantifiable achievements to demonstrate how you've driven business results in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for brand development and your vision for the role. Highlight your ability to lead cross-functional teams and influence senior stakeholders, as these are key aspects of the job.
Showcase Your Strategic Thinking: In both your CV and cover letter, provide examples of how you've successfully navigated ambiguity and change in previous roles. This will demonstrate your strategic mindset and adaptability, which are crucial for this position.
How to prepare for a job interview at General Mills
✨Showcase Your Creative Experience
As the Head of Brand Experience, your creative background is crucial. Be prepared to discuss specific campaigns you've led, particularly those that have driven strong business results. Highlight your experience in international markets, especially in Europe or Australia.
✨Demonstrate Strategic Thinking
This role requires a strategic mindset. Prepare examples of how you've balanced immediate marketing needs with long-term brand health. Discuss your approach to developing brand strategies that resonate across diverse markets.
✨Highlight Collaboration Skills
You'll be working with various cross-functional teams and senior stakeholders. Share experiences where you've successfully influenced others and fostered collaboration. Emphasise your ability to communicate effectively and advocate for your brand vision.
✨Prepare Compelling Stories
Your ability to present compelling narratives is key. Practice telling stories about your past work that illustrate your visionary thought leadership and adaptability to local market nuances. This will help you connect with the interviewers on a deeper level.
