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- Tasks: Lead brand experience strategies for iconic brands like Old El Paso and Green Giant.
- Company: Join a legacy company with over 150 years of bringing people together through beloved food brands.
- Benefits: Enjoy hybrid work, health insurance from day one, and a bonus scheme for your contributions.
- Why this job: Shape the future of food branding while collaborating with creative minds and making a social impact.
- Qualifications: Proven experience in creative agencies, developing Masterbrand campaigns, and strong leadership skills required.
- Other info: Flexible working hours and a supportive culture focused on well-being and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, over 2,500 colleagues bring their passion to our offices, manufacturing sites, R&D center, and markets across Europe, Australia, and New Zealand. With a legacy of over 150 years, we bring people together with the food they love. Our beloved brands include Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh, and more. We are on a mission to become the undisputed growth leader in food for EUAU. In a constantly changing world, we seek passionate individuals who are eager to shape the future. What Your Role Is As the Head of Brand Experience, you will be a key leader on the Old El Paso and Green Giant Brand Development Leadership Team, responsible for driving brand experience workstreams with strategic guidance from the Business Unit Director. You will lead the long-term vision and strategy, implementing the Brand Experience Planning Process annually to foster short-term demand and long-term growth for our brands. This role offers a unique opportunity to lead the deployment of our \”Building Iconic Brands\” strategy, ensuring consistent and distinctive brand expression worldwide. You will act as a strategic architect, balancing immediate marketing needs with long-term brand health, maintaining global consistency and relevance. You will develop top-tier creative campaigns that promote both immediate and sustained growth, collaborating with external agencies and internal teams. This role requires excellent collaboration and influence skills; you will work with over 10 cross-functional senior stakeholders across marketing, sales, innovation, technology, quality (ITQ), consumer insights, media, and key markets, effectively communicating and advocating for our brand vision. Your responsibilities will also include managing global agency workstreams, including creative development, brand design, media strategy, partnerships, and PR. You will translate core campaign ideas into comprehensive brand experience plans, utilizing paid, owned, and earned media channels. Finally, you will craft compelling briefs for internal and external partners, grounding all plans in a deep understanding of consumer behaviour. You will provide clear strategic context and guidance to your direct reports. What You Will Bring To The Team You should be a highly accomplished professional with significant creative experience, ideally within a high-profile creative agency or agency-client partnership. You must have a proven track record of developing and executing Masterbrand campaigns that have driven strong business results across multiple brands, with experience in international markets, preferably in Europe or Australia. You should possess visionary thought leadership, capable of shaping the brand tone of voice and adapting the brand narrative to local market nuances. Beyond technical expertise, you need to be a strategic thinker with a growth mindset, comfortable with ambiguity and change. You will lead a small team and collaborate cross-functionally. You should excel in presenting compelling stories and influencing senior stakeholders, with strong business acumen and interpersonal skills to build internal networks and foster collaboration. What’s in it for you? Work with Heart : Our hybrid work policy offers flexibility, with an average of 2 days per week in the office and the option to finish at 15:00 on Fridays. Wellbeing : We support your well-being with benefits like a free Headspace account for you and up to 5 friends or family, ongoing activities, Employee Assistance Program, and more. Bonus : Our bonus scheme rewards your contributions when goals are achieved. Health & Dental Insurances : Available from day one for all colleagues. Family & Carers Leave : Support for family time off from birth or adoption through enhanced coverage. Additional perks include pension contributions, subsidized canteen, recognition and discount platforms, extra volunteering days, and more. Great Place To Work We are committed to making food the world loves. We also prioritize being a force for good, fostering learning, exploring new perspectives, and reimagining possibilities daily. We seek bold thinkers with big hearts who challenge each other and grow together. To become the leader in food, we need people hungry for what’s next. #J-18808-Ljbffr
Head of Brand Experience employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Experience
✨Tip Number 1
Familiarise yourself with the brands you'll be working on, like Old El Paso and Green Giant. Understanding their current market positioning and recent campaigns will help you speak confidently about how you can enhance their brand experience.
✨Tip Number 2
Network with professionals in the food and marketing industries, especially those who have experience in international markets. Building connections can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your previous experience with Masterbrand campaigns. Be ready to share specific examples of how your creative strategies have driven business results, particularly in a cross-functional team environment.
✨Tip Number 4
Showcase your understanding of consumer behaviour by researching trends in the food industry. Being able to articulate how these trends can influence brand strategy will demonstrate your strategic thinking and growth mindset.
We think you need these skills to ace Head of Brand Experience
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and expectations of the Head of Brand Experience position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should reflect your significant creative experience and proven track record in developing Masterbrand campaigns. Use quantifiable achievements to demonstrate your impact in previous roles, especially in international markets.
Write a Strong Cover Letter: In your cover letter, express your passion for brand development and your vision for the role. Highlight your strategic thinking and ability to influence senior stakeholders, as well as your collaborative approach to working with cross-functional teams.
Showcase Your Creative Work: If applicable, include a portfolio or examples of your previous work that demonstrate your ability to create compelling campaigns. This will help illustrate your creative capabilities and how they align with the company's goals.
How to prepare for a job interview at General Mills
✨Understand the Brand's Vision
Before your interview, make sure you thoroughly understand the brand's vision and mission. Familiarise yourself with their key products and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your passion for the brand.
✨Showcase Your Creative Experience
Prepare to discuss specific examples of your past creative campaigns, especially those that have driven business results. Highlight your role in these projects and how they relate to the responsibilities of the Head of Brand Experience position.
✨Emphasise Collaboration Skills
Given the cross-functional nature of this role, be ready to share examples of how you've successfully collaborated with various teams. Discuss how you’ve influenced stakeholders and navigated different perspectives to achieve a common goal.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking and ability to adapt to change. Be prepared to discuss how you would balance immediate marketing needs with long-term brand health, and provide insights into how you would approach developing a comprehensive brand experience plan.
