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- Tasks: Join us as an Assistant Brand Manager to shape marketing strategies for iconic snack brands.
- Company: General Mills is a leading food company with over 150 years of experience and beloved brands.
- Benefits: Enjoy hybrid work, wellness perks, bonuses, health insurance, and extra days for volunteering.
- Why this job: Make a real impact in a dynamic role while collaborating with passionate colleagues.
- Qualifications: Bring your marketing experience, strong interpersonal skills, and a love for our brands.
- Other info: Work in a supportive environment that values creativity and innovation.
The predicted salary is between 28800 - 46200 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D centre, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
What Your Role Is:
- Brand Strategy & Planning: Contribute to the development and execution of brand marketing plans, leveraging data and insights to inform strategic decisions.
- Communications & Platform Execution: Lead the execution of owned platform strategies, ensuring effective communication and engagement with target audiences.
- Innovation & Pack Delivery: Execute pack delivery in market, demonstrating a strong commercial understanding of the impact of choices on the P&L.
- Measurement: Measure and report on the success of marketing initiatives post-activation, providing data-driven insights to inform future strategies.
- Cross-Functional Collaboration: Partner effectively with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
- Project Management: Demonstrate strong organisational skills and the ability to complete tasks on time and within budget.
What You Will Bring To The Team:
- A passion for our brands and a proven ability to manage projects from start to finish.
- You will have practical marketing experience (internships, graduate programme or prior ABM experience), demonstrating a comprehensive understanding of marketing principles that extend beyond traditional advertising.
- Strong interpersonal skills and a collaborative spirit, and proficiency in Microsoft Office Suite.
- Above all, we are looking for someone who embodies our company culture and shares our enthusiasm for building successful brands.
What You Get From Us:
- Work with Heart: Offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
- Wellbeing: We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
- Bonus: Our people are at the heart of what makes General Mills great, so when goals are reached, you’ll be rewarded through our bonus scheme.
- Health & Dental Insurances: All colleagues get the opportunity to join our insurances from day one.
- Family & Carers Leave: Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
- Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Assistant Brand Manager – Snacks employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager – Snacks
✨Tip Number 1
Familiarise yourself with the brands under General Mills, especially those in the snacks category. Understanding their unique selling points and target audiences will help you demonstrate your passion for the brands during interviews.
✨Tip Number 2
Network with current or former employees of General Mills on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Assistant Brand Manager role.
✨Tip Number 3
Stay updated on the latest trends in the food and beverage industry, particularly in snacks. Being able to discuss recent innovations or consumer behaviour shifts can set you apart as a knowledgeable candidate.
✨Tip Number 4
Prepare to showcase your project management skills by thinking of specific examples where you've successfully led marketing initiatives. Highlighting your ability to manage timelines and budgets will resonate well with the hiring team.
We think you need these skills to ace Assistant Brand Manager – Snacks
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Assistant Brand Manager. Familiarise yourself with brand strategy, project management, and consumer behaviour to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise any practical marketing experience you have, such as internships or previous roles. Showcase your understanding of marketing principles and how they apply to the food industry.
Showcase Your Passion: Express your enthusiasm for the brands mentioned in the job description. Share specific examples of how you connect with these brands and how that passion drives your desire to contribute to their success.
Tailor Your Application: Customise your CV and cover letter to reflect the skills and experiences that align with the job requirements. Use keywords from the job description to demonstrate that you are a perfect fit for the role.
How to prepare for a job interview at General Mills
✨Know Your Brands
Familiarise yourself with the brands under General Mills, especially those mentioned in the job description. Understand their unique selling points and recent marketing campaigns to demonstrate your passion and knowledge during the interview.
✨Showcase Your Marketing Experience
Be prepared to discuss your practical marketing experience in detail. Highlight specific projects or internships where you managed tasks from start to finish, focusing on how you applied marketing principles effectively.
✨Data-Driven Insights
Since the role involves leveraging data for strategic decisions, be ready to discuss how you've used data in past roles. Bring examples of how data influenced your marketing strategies or project outcomes.
✨Emphasise Collaboration Skills
The job requires cross-functional collaboration, so share examples of how you've successfully worked with others in a team setting. Highlight your interpersonal skills and how they contributed to achieving shared objectives.
