Global Head of Brand, Häagen-Dazs Sticks in Uxbridge

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D centre, and commercial/distributor markets across Europe, Australia and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever‑changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

About the Job

This is a rare opportunity to shape the future of one of the world’s most iconic brands. We’re looking for a visionary, commercially minded brand leader to globally lead Häagen‑Dazs Handheld — a critical growth pillar within our premium ice cream portfolio. As Global Head of HD Handheld, you’ll report directly to the Global Director of Häagen‑Dazs and take full ownership of the strategy, vision, and growth agenda for this category worldwide. You’ll lead a high‑performing global team and cross‑functional partners to build a powerful pipeline and deliver sustainable growth across the full marketing mix. With responsibility spanning Europe, China and North Asia, this role offers the scale, visibility and impact to truly leave your mark on a global brand.

What Your Role Is

You’ll define and own the long‑term growth vision for Häagen‑Dazs Handheld, building a robust three‑year pipeline across the 4Ps to drive both short‑term performance and long‑term brand health. You’ll translate this vision into a clear, compelling global marketing plan that markets can activate to deliver ambitious growth targets. Running the business end‑to‑end, you’ll balance innovation, renovation, margin management and communications while identifying new channel and geographic expansion opportunities. You’ll lead key internal processes to enable strong, data‑led global decision‑making and ensure the business is set up to win in market. As a senior leader, you’ll inspire and develop your direct team and global cross‑functional partners, fostering a culture of creativity, ambition and accountability. You’ll build deep partnerships with key regions and functions, including Brand Experience, to ensure strategies land brilliantly in market and accelerate growth through collaboration and cultural relevance.

What You Bring to the Team

You’re a seasoned global FMCG brand leader with 15+ years’ experience and a proven track record of building, incubating and scaling brands. You bring deep experience in innovation‑led growth and entrepreneurial business leadership, including geographic expansion and complex operating models. You’re highly credible at the most senior levels, with exceptional stakeholder‑management skills and the ability to operate effectively under pressure. You combine strategic vision with commercial rigour and you’re comfortable making big calls to drive both top‑line growth and long‑term brand health. You have successfully led teams across regions, thrive in matrixed organisations and bring strong cultural agility – particularly across Europe, North Asia and China. Experience across OOH channels, Joint Ventures or external manufacturing is highly valued, as is a passion for building the next chapter of an iconic global brand.

What’s in it for you?

• Work with Heart – offers flexibility that also requires partnership to ensure we regularly come together in person for moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
• Wellbeing – We want our people to feel well and thrive, so we offer a free Headspace account for you and up to 5 friends or family members, ongoing activities, an Employee Assistance Program and more.
• Bonus – Our people are at the heart of what makes General Mills great. When goals are reached, you’ll be rewarded through our bonus scheme.
• Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
• Family & Carers Leave – Every family is unique. Our approach allows every family to have the opportunity to spend quality time to support them from birth or adoption to care, with enhanced covers.
• Enjoy other perks such as enhanced pension contributions, subsidised canteen, access to peer‑to‑peer recognition and discount platforms, 2 extra days for volunteering work, and more…