Assistant Brand Manager – Snacks

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D centre, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What your role is:

• Brand Strategy & Planning: Contribute to the development and execution of brand marketing plans, leveraging data and insights to inform strategic decisions. This includes a strong understanding of how to process data and a willingness to learn systems and processes to unlock consumer, category, and brand insights.
• Communications & Platform Execution: Lead the execution of owned platform strategies, ensuring effective communication and engagement with target audiences.
• Innovation & Pack Delivery: Execute pack delivery in market, demonstrating a strong commercial understanding of the impact of choices on the P&L.
• Measurement: Measure and report on the success of marketing initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Partner effectively with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Project Management: Demonstrate strong organisational skills and the ability to complete tasks on time and within budget.

What you will bring to the team:

• A passion for our brands and a proven ability to manage projects from start to finish.
• Ideally, you will have practical marketing experience (voluntary or paid), demonstrating a comprehensive understanding of marketing principles that extend beyond traditional advertising.
• Experience in the CPG industry (marketing or cross-functional roles, internships, or prior ABM experience) is a plus, along with demonstrable strong project management skills.
• Strong interpersonal skills and a collaborative spirit, and proficiency in Microsoft Office Suite.
• Above all, we are looking for someone who embodies our company culture and shares our enthusiasm for building successful brands.

What you get from us:

• Work with Heart: Offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
• Wellbeing: We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
• Bonus: Our people are at the heart of what makes General Mills great, so when goals are reached, you’ll be rewarded through our bonus scheme.
• Health & Dental Insurances: All colleagues get the opportunity to join our insurances from day one.
• Family & Carers Leave: Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
• Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...