At a Glance
- Tasks: Lead innovative marketing strategies and create engaging campaigns to boost brand awareness.
- Company: Dynamic company revolutionising the commodities market with cutting-edge technology.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Join a fast-paced team and make a real impact in the exciting world of AI-driven marketing.
- Qualifications: Experience in marketing, a passion for AI, and a knack for creativity.
General Index (GX) is the commodity benchmark provider based on the most data. We produce over ~6,000 daily energy prices - in crude oil & refined products, biofuels, hydrogen, and carbon markets - which our clients use to make critical energy & investment decisions. Our unique approach collates thousands of trades from 200 data partners and applies expert-designed algorithms based on detailed methodologies to calculate prices.
We have an experienced team with proven leadership – as well as a rapidly growing customer and partner base. With offices in London, Krakow, Houston, and Singapore, we're growing quickly, and we're looking for a Growth Marketing Lead to help us tell our story, deepen our market presence, generate demand, and build a category-defining brand.
We’re looking for an AI-first marketer who loves getting their hands dirty, thrives in fast-moving environments, and can achieve outsized results with limited resources. You'll work directly with our leadership team to shape our global marketing strategy, create compelling campaigns, launch new products, ensure commercial growth, and help further establish General Index as one of the most exciting companies in the commodities industry.
The right person will be relentlessly curious, commercially minded, customer obsessed, and excited by the possibilities that AI creates for modern marketing.
You will:
- Own and execute the marketing strategy across brand, demand generation, content, events, partnerships and product marketing
- Build campaigns that generate awareness, engagement, pipeline and revenue
- Optimize our PLG motion in partnership with product and sales
- Develop a deep understanding of our customers, their challenges, and the markets they operate in
- Turn complex data content into engaging, accessible content in partnership with our product team
- Use AI tools to accelerate research, content creation, campaign execution and performance analysis
- Manage our website, social channels, email marketing and marketing technology stack
- Support major industry events, webinars and customer-facing initiatives
- Create customer stories, case studies and thought leadership content (often working alongside key partners)
- Experiment constantly with new ideas, channels and approaches
- Track performance and continuously improve marketing effectiveness through data-driven decision making
Growth Marketing Lead employer: General Index
At General Index, we pride ourselves on being an innovative and dynamic employer that fosters a culture of collaboration and creativity. As a Marketing Manager in our London office, you'll have the opportunity to work alongside industry leaders and contribute to shaping our global marketing strategy while enjoying a supportive environment that encourages professional growth and exploration of AI-driven marketing solutions. With a commitment to employee development and a focus on impactful work, we offer a unique chance to make a significant mark in the commodities sector.
