At a Glance
- Tasks: Lead innovative marketing strategies and create engaging campaigns to boost brand awareness.
- Company: Dynamic company revolutionising the commodities market with cutting-edge technology.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Join a fast-paced team and make a real impact in the exciting world of AI-driven marketing.
- Qualifications: Experience in marketing, a passion for AI, and a knack for creativity.
General Index (GX) is the commodity benchmark provider based on the most data. We produce over ~6,000 daily energy prices - in crude oil & refined products, biofuels, hydrogen, and carbon markets - which our clients use to make critical energy & investment decisions. Our unique approach collates thousands of trades from 200 data partners and applies expert-designed algorithms based on detailed methodologies to calculate prices.
We have an experienced team with proven leadership – as well as a rapidly growing customer and partner base. With offices in London, Krakow, Houston, and Singapore, we're growing quickly, and we're looking for a Growth Marketing Lead to help us tell our story, deepen our market presence, generate demand, and build a category-defining brand.
We’re looking for an AI-first marketer who loves getting their hands dirty, thrives in fast-moving environments, and can achieve outsized results with limited resources. You'll work directly with our leadership team to shape our global marketing strategy, create compelling campaigns, launch new products, ensure commercial growth, and help further establish General Index as one of the most exciting companies in the commodities industry.
The right person will be relentlessly curious, commercially minded, customer obsessed, and excited by the possibilities that AI creates for modern marketing.
You will:
- Own and execute the marketing strategy across brand, demand generation, content, events, partnerships and product marketing
- Build campaigns that generate awareness, engagement, pipeline and revenue
- Optimize our PLG motion in partnership with product and sales
- Develop a deep understanding of our customers, their challenges, and the markets they operate in
- Turn complex data content into engaging, accessible content in partnership with our product team
- Use AI tools to accelerate research, content creation, campaign execution and performance analysis
- Manage our website, social channels, email marketing and marketing technology stack
- Support major industry events, webinars and customer-facing initiatives
- Create customer stories, case studies and thought leadership content (often working alongside key partners)
- Experiment constantly with new ideas, channels and approaches
- Track performance and continuously improve marketing effectiveness through data-driven decision making
Growth Marketing Lead employer: General Index
At General Index, we pride ourselves on being an innovative and dynamic employer that fosters a culture of collaboration and creativity. As a Growth Marketing Lead, you will have the opportunity to work alongside industry leaders in a fast-paced environment, where your contributions directly impact our growth and market presence. With a commitment to employee development and a focus on leveraging cutting-edge AI tools, we offer a unique platform for personal and professional growth in the heart of London’s vibrant business landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for General Index and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like General Index are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with General Index on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at General Index. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit General Index. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of General Index:Show us that you’ve done your homework! In your application, briefly mention what you admire about General Index’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at General Index
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at General Index will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At General Index, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
