Influencer Marketing Specialist
Influencer Marketing Specialist

Influencer Marketing Specialist

Preston Full-Time 26000 - 35000 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Create and manage influencer campaigns across various platforms to amplify our mission.
  • Company: GenderGP is a pioneering online healthcare provider focused on gender-affirming care since 2015.
  • Benefits: Enjoy a competitive salary, fully remote work, flexible hours, and a professional development budget.
  • Why this job: Make a real impact in diverse communities while working in a supportive and innovative environment.
  • Qualifications: 2–4 years of experience in influencer marketing, ideally in regulated industries and multilingual settings.
  • Other info: Fluency in multiple languages and experience in youth-focused healthcare are a plus.

The predicted salary is between 26000 - 35000 £ per year.

Join Our Dynamic Team

Location: Remote (UK Hours)

Role Type: Perm + Full Time (40 hours per week)

Salary: Competitive base salary ranging between £26,000–£35,000 pa depending on experience

About GenderGP

At GenderGP, our mission is to make gender-affirming healthcare accessible, inclusive, and supportive. Since 2015, we’ve been pioneering compassionate online care around the world. We’re seeking a strategic, creative Influencer Marketing Specialist to elevate our voice in diverse communities and drive meaningful impact.

Why this role matters

  • You’ll forge authentic partnerships with influencers in international, multilingual communities to amplify our mission.
  • You’ll drive awareness and trust in highly regulated healthcare spaces—ensuring every collaboration is impactful, genuine, and compliant.

What you’ll be doing

  • Develop & execute end-to-end influencer campaigns (Instagram, TikTok, YouTube, X, LinkedIn) tailored to multilingual audiences.
  • Research & connect with creators who embody our values—negotiating partnerships, drafting briefs, and overseeing content quality.
  • Manage logistics; gifting, affiliate links, content approvals, and ensuring all deliverables are on-brand and on time.
  • Monitor & optimise performance metrics (reach, engagement, conversions, CAC), extracting insights to improve future campaigns.
  • Ensure compliance; all partnerships must align with healthcare regulations (e.g. ASA, CMA, GDPR), with clear disclosure guidelines.
  • Collaborate across teams; working with global marketing, legal, content, design, and regional leads to align messaging.
  • Stay ahead of trends; keep on top of algorithm changes, creator trends, and platform updates to inform strategy.

Who you are

  • 2–4 years of proven experience in influencer marketing campaigns; ideally abroad or multilingual, with regulated-industry exposure.
  • A natural communicator; you can pitch collaboration, negotiate terms, and cultivate ongoing influencer relationships.
  • Data-savvy and creative; you excel at using insights (e.g. engagement, ROI) to refine narratives and targeting.
  • Culturally fluent; you’re experienced working across languages, time zones, and cultural norms.
  • Compliance-minded; you understand the importance of transparency and legal alignment in healthcare messaging.

Salary & Benefits

  • £26,000–£35,000, depending on experience, with commission or bonus potential.
  • Fully remote, with UK-based preference and flexible hours across time zones.
  • Professional development budget; including training in influencer strategy, healthcare compliance, and multilingual marketing.

Nice-to-haves

  • Experience in gender-affirming care, telehealth, or youth-focused healthcare influencer campaigns.
  • Fluency in Spanish, Portuguese and even American, or familiarity with creator communities in other regions.
  • Proficiency in affiliate tools, gifting platforms, or compliance frameworks for sponsored content.

Join us

Help GenderGP expand its reach, transforming lives through awareness, trust, and authentic connections. Every collaboration counts. Every voice matters.

Influencer Marketing Specialist employer: GenderGP

At GenderGP, we pride ourselves on being an exceptional employer that champions inclusivity and professional growth. Our fully remote work culture allows for flexibility while fostering collaboration across diverse teams, ensuring that every employee can thrive in their role. With a competitive salary and a dedicated professional development budget, we empower our Influencer Marketing Specialists to make a meaningful impact in the healthcare space, all while working from the comfort of their own home.
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Contact Detail:

GenderGP Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Influencer Marketing Specialist

✨Tip Number 1

Familiarise yourself with the latest trends in influencer marketing, especially within the healthcare sector. Understanding what works and what doesn't can give you an edge when discussing strategies during interviews.

✨Tip Number 2

Network with professionals in the influencer marketing space, particularly those who have experience in regulated industries. Engaging with them can provide insights and potentially lead to referrals that could help you land the job.

✨Tip Number 3

Showcase your understanding of compliance in influencer marketing by staying updated on regulations like ASA, CMA, and GDPR. Being able to discuss these topics confidently will demonstrate your readiness for the role.

✨Tip Number 4

Prepare to discuss specific campaigns you've worked on, focusing on how you measured success through metrics like engagement and conversions. This will highlight your data-savvy approach and creativity in influencer marketing.

We think you need these skills to ace Influencer Marketing Specialist

Influencer Marketing Strategy
Campaign Management
Negotiation Skills
Content Quality Oversight
Performance Metrics Analysis
Compliance Knowledge (ASA, CMA, GDPR)
Cross-Functional Collaboration
Data Analysis and Insights Extraction
Cultural Fluency
Trend Monitoring
Social Media Proficiency (Instagram, TikTok, YouTube, X, LinkedIn)
Relationship Building
Creative Problem-Solving
Time Management
Fluency in Multiple Languages (e.g. Spanish, Portuguese)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, especially in regulated industries. Use keywords from the job description to demonstrate your fit for the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gender-affirming healthcare and your understanding of influencer marketing. Mention specific campaigns you've worked on and how they align with GenderGP's mission.

Showcase Your Data Skills: Include examples of how you've used data to drive campaign success in previous roles. Highlight any metrics or insights that demonstrate your ability to optimise performance.

Demonstrate Cultural Fluency: If you have experience working across different cultures or languages, make sure to mention this. It’s important to show that you can connect with diverse communities, which is key for this role.

How to prepare for a job interview at GenderGP

✨Showcase Your Campaign Experience

Be prepared to discuss specific influencer marketing campaigns you've executed in the past. Highlight your role, the strategies you employed, and the results achieved. This will demonstrate your hands-on experience and ability to drive impactful campaigns.

✨Understand Compliance Regulations

Since the role involves working in a regulated industry, make sure you understand key compliance regulations such as ASA, CMA, and GDPR. Be ready to discuss how you would ensure that influencer partnerships align with these guidelines.

✨Demonstrate Cultural Fluency

Given the diverse communities GenderGP serves, it's important to show your understanding of cultural nuances. Share examples of how you've successfully navigated different cultural contexts in previous roles or campaigns.

✨Stay Ahead of Trends

Research current trends in influencer marketing and be prepared to discuss how you would apply them to GenderGP's strategy. Mention any recent algorithm changes or creator trends that could impact campaign performance.

Influencer Marketing Specialist
GenderGP
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