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- Tasks: Create and manage influencer campaigns across various platforms to promote gender-affirming healthcare.
- Company: GenderGP is a pioneering online healthcare provider focused on inclusive and supportive gender-affirming care.
- Benefits: Enjoy a competitive salary, fully remote work, flexible hours, and a professional development budget.
- Why this job: Make a real impact in diverse communities while working in a dynamic, supportive environment.
- Qualifications: 2–4 years of experience in influencer marketing, with a focus on regulated industries and multilingual audiences.
- Other info: Ideal candidates are culturally fluent and compliance-minded, with a passion for authentic connections.
The predicted salary is between 26000 - 35000 £ per year.
Join Our Dynamic Team
Location: Remote (UK Hours)
Role Type: Perm + Full Time (40 hours per week)
Salary: Competitive base salary ranging between £26,000–£35,000 pa depending on experience
About GenderGP
At GenderGP, our mission is to make gender-affirming healthcare accessible, inclusive, and supportive. Since 2015, we’ve been pioneering compassionate online care around the world. We’re seeking a strategic, creative Influencer Marketing Specialist to elevate our voice in diverse communities and drive meaningful impact.
Why this role matters
- You’ll forge authentic partnerships with influencers in international, multilingual communities to amplify our mission.
- You’ll drive awareness and trust in highly regulated healthcare spaces—ensuring every collaboration is impactful, genuine, and compliant.
What you’ll be doing
- Develop & execute end-to-end influencer campaigns (Instagram, TikTok, YouTube, X, LinkedIn) tailored to multilingual audiences.
- Research & connect with creators who embody our values—negotiating partnerships, drafting briefs, and overseeing content quality.
- Manage logistics; gifting, affiliate links, content approvals, and ensuring all deliverables are on-brand and on time.
- Monitor & optimise performance metrics (reach, engagement, conversions, CAC), extracting insights to improve future campaigns.
- Ensure compliance; all partnerships must align with healthcare regulations (e.g. ASA, CMA, GDPR), with clear disclosure guidelines.
- Collaborate across teams; working with global marketing, legal, content, design, and regional leads to align messaging.
- Stay ahead of trends; keep on top of algorithm changes, creator trends, and platform updates to inform strategy.
Who you are
- 2–4 years of proven experience in influencer marketing campaigns; ideally abroad or multilingual, with regulated-industry exposure.
- A natural communicator; you can pitch collaboration, negotiate terms, and cultivate ongoing influencer relationships.
- Data-savvy and creative; you excel at using insights (e.g. engagement, ROI) to refine narratives and targeting.
- Culturally fluent; you’re experienced working across languages, time zones, and cultural norms.
- Compliance-minded; you understand the importance of transparency and legal alignment in healthcare messaging.
Salary & Benefits
- £26,000–£35,000, depending on experience, with commission or bonus potential.
- Fully remote, with UK-based preference and flexible hours across time zones.
- Professional development budget; including training in influencer strategy, healthcare compliance, and multilingual marketing.
Nice-to-haves
- Experience in gender-affirming care, telehealth, or youth-focused healthcare influencer campaigns.
- Fluency in Spanish, Portuguese and even American, or familiarity with creator communities in other regions.
- Proficiency in affiliate tools, gifting platforms, or compliance frameworks for sponsored content.
Join us
Help GenderGP expand its reach, transforming lives through awareness, trust, and authentic connections. Every collaboration counts. Every voice matters.
Influencer Marketing Specialist employer: GenderGP
Contact Detail:
GenderGP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the healthcare sector. Understanding what works and what doesn't will help you stand out during discussions with us.
✨Tip Number 2
Network with influencers who align with our mission. Building genuine relationships with potential collaborators can give you an edge when it comes to pitching your ideas and demonstrating your understanding of our values.
✨Tip Number 3
Stay updated on compliance regulations related to influencer marketing in healthcare. Showing that you are knowledgeable about ASA, CMA, and GDPR will demonstrate your commitment to ethical practices in your role.
✨Tip Number 4
Prepare to discuss your data-driven approach to influencer campaigns. Be ready to share examples of how you've used metrics to optimise performance, as this aligns perfectly with our focus on impactful collaborations.
We think you need these skills to ace Influencer Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, especially any work with multilingual or regulated industries. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gender-affirming healthcare and your understanding of the influencer marketing landscape. Mention specific campaigns you've worked on and how they align with GenderGP's mission.
Showcase Your Data Skills: In your application, provide examples of how you've used data to drive campaign success. Highlight metrics like engagement rates and ROI to demonstrate your analytical capabilities.
Highlight Cultural Fluency: If you have experience working across different cultures or languages, make sure to mention this in your application. It’s important to show that you can connect with diverse communities effectively.
How to prepare for a job interview at GenderGP
✨Research the Company and Its Mission
Before your interview, take some time to understand GenderGP's mission and values. Familiarise yourself with their approach to gender-affirming healthcare and how influencer marketing can play a role in amplifying their message. This will show your genuine interest in the company and help you align your answers with their goals.
✨Prepare Examples of Past Campaigns
Be ready to discuss specific influencer marketing campaigns you've worked on in the past. Highlight your role, the strategies you employed, and the results achieved. This will demonstrate your experience and ability to drive impactful collaborations, which is crucial for this position.
✨Showcase Your Data Savvy
Since the role requires monitoring and optimising performance metrics, be prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've analysed engagement, ROI, or other key metrics to improve campaign outcomes.
✨Demonstrate Cultural Fluency
Given the diverse and multilingual audience GenderGP aims to reach, it's important to showcase your cultural fluency. Share experiences where you've successfully navigated different cultural norms or languages in your previous roles, as this will highlight your ability to connect with various communities.
