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- Tasks: Create and manage influencer campaigns across various platforms to promote gender-affirming healthcare.
- Company: GenderGP is a pioneering online healthcare provider focused on inclusive and supportive gender-affirming care.
- Benefits: Enjoy a competitive salary, fully remote work, flexible hours, and a professional development budget.
- Why this job: Make a real impact in diverse communities while working in a dynamic, creative environment.
- Qualifications: 2–4 years of experience in influencer marketing, with a focus on regulated industries and multilingual audiences.
- Other info: Fluency in multiple languages and experience in youth-focused healthcare are a plus!
The predicted salary is between 26000 - 35000 £ per year.
Join Our Dynamic Team
Location: Remote (UK Hours)
Role Type: Perm + Full Time (40 hours per week)
Salary: Competitive base salary ranging between £26,000–£35,000 pa depending on experience
About GenderGP
At GenderGP, our mission is to make gender-affirming healthcare accessible, inclusive, and supportive. Since 2015, we’ve been pioneering compassionate online care around the world. We’re seeking a strategic, creative Influencer Marketing Specialist to elevate our voice in diverse communities and drive meaningful impact.
Why this role matters
- You’ll forge authentic partnerships with influencers in international, multilingual communities to amplify our mission.
- You’ll drive awareness and trust in highly regulated healthcare spaces—ensuring every collaboration is impactful, genuine, and compliant.
What you’ll be doing
- Develop & execute end-to-end influencer campaigns (Instagram, TikTok, YouTube, X, LinkedIn) tailored to multilingual audiences.
- Research & connect with creators who embody our values—negotiating partnerships, drafting briefs, and overseeing content quality.
- Manage logistics; gifting, affiliate links, content approvals, and ensuring all deliverables are on-brand and on time.
- Monitor & optimise performance metrics (reach, engagement, conversions, CAC), extracting insights to improve future campaigns.
- Ensure compliance; all partnerships must align with healthcare regulations (e.g. ASA, CMA, GDPR), with clear disclosure guidelines.
- Collaborate across teams; working with global marketing, legal, content, design, and regional leads to align messaging.
- Stay ahead of trends; keep on top of algorithm changes, creator trends, and platform updates to inform strategy.
Who you are
- 2–4 years of proven experience in influencer marketing campaigns; ideally abroad or multilingual, with regulated-industry exposure.
- A natural communicator; you can pitch collaboration, negotiate terms, and cultivate ongoing influencer relationships.
- Data-savvy and creative; you excel at using insights (e.g. engagement, ROI) to refine narratives and targeting.
- Culturally fluent; you're experienced working across languages, time zones, and cultural norms.
- Compliance-minded; you understand the importance of transparency and legal alignment in healthcare messaging.
Salary & Benefits
- £26,000–£35,000, depending on experience, with commission or bonus potential.
- Fully remote, with UK-based preference and flexible hours across time zones.
- Professional development budget; including training in influencer strategy, healthcare compliance, and multilingual marketing.
Nice-to-haves
- Experience in gender-affirming care, telehealth, or youth-focused healthcare influencer campaigns.
- Fluency in Spanish, Portuguese and even American, or familiarity with creator communities in other regions.
- Proficiency in affiliate tools, gifting platforms, or compliance frameworks for sponsored content.
Join us
Help GenderGP expand its reach, transforming lives through awareness, trust, and authentic connections. Every collaboration counts. Every voice matters.
Influencer Marketing Specialist employer: GenderGP
Contact Detail:
GenderGP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the healthcare sector. Understanding how to navigate compliance and regulations will set you apart as a candidate who is not only creative but also responsible.
✨Tip Number 2
Network with influencers and professionals in the healthcare space on platforms like LinkedIn. Building relationships can give you insights into what works in influencer campaigns and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your data-savvy skills by preparing examples of how you've used metrics to optimise past campaigns. Being able to discuss specific results and improvements will demonstrate your analytical capabilities during interviews.
✨Tip Number 4
Stay updated on algorithm changes and platform updates across social media channels. This knowledge will not only help you in interviews but also show that you're proactive and ready to adapt strategies for maximum impact.
We think you need these skills to ace Influencer Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, especially any work with multilingual or regulated industries. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gender-affirming healthcare and your understanding of the influencer marketing landscape. Mention specific campaigns you've worked on and how they align with GenderGP's mission.
Showcase Your Data Skills: In your application, emphasise your ability to analyse performance metrics and use data to inform campaign strategies. Provide examples of how you've used insights to improve past campaigns.
Highlight Compliance Knowledge: Since this role involves working in a highly regulated industry, make sure to mention your understanding of compliance issues related to healthcare marketing. This could include familiarity with regulations like ASA, CMA, and GDPR.
How to prepare for a job interview at GenderGP
✨Showcase Your Campaign Experience
Be prepared to discuss specific influencer marketing campaigns you've executed in the past. Highlight your role, the strategies you employed, and the results achieved. This will demonstrate your hands-on experience and understanding of what makes a campaign successful.
✨Understand Compliance Regulations
Since the role involves working in a highly regulated industry, make sure you are familiar with relevant compliance guidelines such as ASA, CMA, and GDPR. Be ready to discuss how you would ensure that influencer partnerships align with these regulations.
✨Demonstrate Cultural Fluency
Given the diverse communities GenderGP serves, it's crucial to show your understanding of different cultural norms and languages. Share examples of how you've successfully navigated multicultural environments in previous roles.
✨Stay Ahead of Trends
Research current trends in influencer marketing and be prepared to discuss how you would apply them to GenderGP's strategy. Mention any recent algorithm changes or creator trends that could impact campaign performance, showcasing your proactive approach.
