At a Glance
- Tasks: Lead content design strategy and create user-friendly digital experiences across platforms.
- Company: Join a global tech leader known for innovation and inclusivity.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on mentorship and career development.
- Why this job: Shape the future of AI-powered experiences and make a real impact.
- Qualifications: 8+ years in Content Design with strong UX skills and experience in AI integration.
The predicted salary is between 60000 - 80000 £ per year.
About The Role
As a Principal Content Designer, you will shape how language, design, and technology come together to deliver intuitive, human-centered digital experiences. You’ll define the content vision and strategy for one of our product pillars across Gen’s global brands, including Norton and Avast, ensuring cohesive, customer-focused, and data-informed experiences at every touchpoint. This is both a strategic and hands‑on role. You’ll collaborate across Product Design, Product Management, Engineering, Research, and Marketing to shape product narratives, strengthen information architecture, and build the overall experience. As part of our Content Design team, you’ll scale content standards, frameworks, and systems that support clarity and trust. You’ll also help define how AI-powered experiences are designed and adopted internally and externally, setting standards that raise the bar for usability, consistency, and innovation.
Key Responsibilities
- Lead the Content Design vision and strategy within a product pillar, driving customer-centric and data-informed experiences across mobile, desktop, and web platforms.
- Design, test, and deliver core experience elements, including information architecture, interaction language, product naming, navigation, frameworks, and in-product flows.
- Apply systems thinking and design principles to ensure language and interaction patterns scale across experiences, platforms, and global markets.
- Shape and evangelize best practices for AI-powered tools and experiences, ensuring they are understandable, trustworthy, and adopted effectively across teams.
- Partner closely with UX Research to validate decisions, measure impact, and continuously evolve content and experience strategy.
- Collaborate across disciplines, including Product Design, Product Management, Engineering, Research, and Marketing, to deliver cohesive, user-centered outcomes.
- Partner with internationalization and localization teams to deliver globally relevant experiences.
- Mentor other Content Designers, fostering craft excellence, innovation, and a positive, collaborative team culture.
- Oversee multiple strategic initiatives simultaneously, driving clarity of focus and delivering impact on time.
Experience
- 8+ years in Content Design and UX design, with a proven track record shaping end-to-end digital experiences across complex product ecosystems.
- Hands-on experience integrating AI into the design workflow to accelerate content creation, improve effectiveness, and define new interaction patterns.
- Deep experience designing for and contributing to systems of reusable, scalable content and interaction patterns across global products and platforms.
- Demonstrated ability to lead through ambiguity with minimal direction, set vision, and drive alignment across teams and initiatives.
- Experience mentoring and elevating the craft of other designers.
- Strong background working in global, matrixed organizations, with knowledge of internationalization and localization best practices.
Skills
- Exceptional narrative and communication skills, with the ability to translate complex, technical concepts into clear, compelling, human-centered language.
- Comfortable influencing information architecture, interaction design, and end-to-end experience strategy.
- Strong command of UX and product design principles, with hands-on experience in tools such as Figma, Jira, and Confluence.
- Ability to evaluate and adopt emerging AI tools and practices while ensuring usability, trust, and clarity.
- Skilled at influencing and partnering with cross-functional teams at all levels of the organization.
Personal Attributes
- Strategic and hands-on, able to shape vision while delivering practical outcomes.
- Customer-focused and human-centered in approach.
- Collaborative, with a strong instinct for building clarity, trust, and alignment across teams.
- Ability to thrive in a fast-paced, high-tech environment and manage complex problems.
Gen is an equal-opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience, and business needs.
Staff Content Designer employer: Gen
At Gen, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Staff Content Designer, you will have the opportunity to shape impactful digital experiences while working alongside talented professionals in a supportive environment that values mentorship and growth. With a commitment to inclusivity and employee development, Gen offers a dynamic workplace where your contributions are recognised and celebrated, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Staff Content Designer
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Gen for a Staff Content Designer, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Gen before they go live!
We think you need these skills to ace Staff Content Designer
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Staff Content Designer at Gen, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Gen does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Gen. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Gen.
How to prepare for a job interview at Gen
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Gen, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Gen might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Gen!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Gen is looking for.
