Senior Principal Product Designer
Senior Principal Product Designer

Senior Principal Product Designer

London Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead design initiatives for user-centered experiences in cybersecurity applications.
  • Company: Join a global leader in digital safety, protecting over 500 million people worldwide.
  • Benefits: Enjoy unlimited PTO, flexible hours, and a sustainable home improvement bonus.
  • Why this job: Make a real impact in digital security while collaborating with top talent in a diverse team.
  • Qualifications: Experience in strategic product design, user-centred principles, and mentoring designers.
  • Other info: Hybrid work model with 3 days in the office; portfolio required.

The predicted salary is between 43200 - 72000 ÂŁ per year.

Join to apply for the Senior Principal Product Designer role at Gen

Join to apply for the Senior Principal Product Designer role at Gen

Lead Global HR Hiring partner/ Principal Recruiter Software Engineering/Product/Commercial Orgs et al @ Cybersecurity leader Norton now called Gen…

Senior Principal Product Designer – Global Product Design Org

Senior Principal Product Designer – Global Product Design Org
Location: London (Hybrid)
Please attach link to portfolio on CV.
Who Are We?
We’re more than just a company; we’re a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender , and CCleaner . Together, we protect over 500 million people worldwide.
Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you\’re thriving, you\’re unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.
How We Work
Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work. The person can be located in London, Dublin or Prague.
Mission and Goal
At Gen, our global Product Design Team is a diverse and dynamic group that collaborates across regions to create innovative and user-centered designs. We bring together talented designers, researchers, and product managers to tackle complex problems and create exceptional user experiences. Whether it’s building next-generation cybersecurity products, applying AI to accelerate workflows , or reimagining key user journeys, we are committed to making digital freedom accessible to everyone.
Objectives
Strategic Leadership & Influence

  • Lead collaboration within a product pillar, setting a vision that aligns cross-functional stakeholders across product, engineering, and research.
  • Influence company and product strategy through storytelling, using strong narratives to communicate the design vision to executive leadership.
  • Mediate complex design debates and stakeholder disagreements to drive product clarity and alignment.

Design Craft & Execution

  • Lead UX strategy with a research-backed approach, grounding product experiences in user needs, market signals, and business priorities.
  • Establish best practices in interaction design, information architecture, and visual design for product-wide consistency and impact.
  • Drive the evolution of our design system and standards to support scalable, cohesive product experiences.
  • Apply AI tools and design methods to speed up iteration, unlock new value for users, and evolve how we design and build products.

Process & Operational Impact

  • Shape design processes at the team level to improve efficiency, quality, and collaboration.
  • Identify and lead process improvements across the pillar—removing friction and amplifying output across teams.
  • Partner with peers to ensure product delivery is timely, reliable, and cross-platform consistent.

Coaching & Knowledge Sharing

  • Mentor designers by sharing your process, frameworks, and lessons learned.
  • Create training resources and documentation that enhance team effectiveness and design maturity.
  • Foster an inclusive, transparent design culture across disciplines and locations.

Competencies

  • Can showcase strategic product thinking with experience in developing product goals, identifying opportunities, and making decisions based on the impact to people and the company.
  • Experience overseeing and executing high design craft and vision for B2C products.
  • Experience building and shipping multiple features that are broad/ambiguous in scope and encompass an end-to-end experience across a variety of platforms.
  • Deep understanding of user-centred design principles, and the ability to apply them to complex problems.
  • Hands-on with AI design tools and workflows — actively using them to enhance user experience, streamline design processes, and explore new opportunities.
  • Passionate and humble; you always seek new horizons, remaining curious about emerging market trends and trail-blazing experiences.
  • You are comfortable working within a geographically distributed team.

Benefits:

  • Annual bonus scheme
  • Unlimited PTO (paid time off), flexible working hours & home office.
  • The chance to join a major global tech company listed on the S&P 500.
  • Opportunity to learn and work with the best in the Digital Security industry.
  • Tuition reimbursement for job-related courses
  • Learning & Development plan.
  • Sustainable home improvement bonus
  • Gym/Fitness annual allowance
  • Mac/Windows laptop and mobile phone

LinkedIn Tag:
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Seniority level

  • Seniority level

    Not Applicable

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Design, Art/Creative, and Information Technology

  • Industries

    Computer and Network Security, Software Development, and IT Services and IT Consulting

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Senior Principal Product Designer employer: Gen

At Gen, we pride ourselves on being a global leader in digital safety, offering an inclusive work culture that prioritises employee well-being and growth. Our hybrid work model fosters collaboration while providing the flexibility needed for creativity and productivity, and our commitment to professional development is evident through opportunities like tuition reimbursement and mentorship. Join us in London to make a meaningful impact in the digital world with a team that values bold ideas and diverse perspectives.
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Contact Detail:

Gen Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Principal Product Designer

✨Tip Number 1

Familiarise yourself with Gen's product portfolio, especially their cybersecurity applications. Understanding their user experience and design philosophy will help you align your ideas with their vision during discussions.

✨Tip Number 2

Prepare to showcase your strategic thinking by developing a narrative around your past projects. Highlight how your design decisions influenced product outcomes and how you collaborated with cross-functional teams.

✨Tip Number 3

Engage with the design community at Gen by following their social media channels or participating in relevant forums. This can provide insights into their culture and current design challenges, which you can address in your conversations.

✨Tip Number 4

Be ready to discuss your approach to mentoring and knowledge sharing. Gen values an inclusive design culture, so demonstrating your commitment to fostering growth within teams will resonate well with them.

We think you need these skills to ace Senior Principal Product Designer

User-Centred Design Principles
UX Strategy Development
Interaction Design
Information Architecture
Visual Design
Design System Evolution
Cross-Functional Collaboration
Stakeholder Management
Storytelling and Narrative Skills
Process Improvement
Mentoring and Coaching
Market Trend Analysis
Product Strategy Influence
End-to-End Experience Design
Geographically Distributed Team Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Senior Principal Product Designer role. Focus on your strategic leadership, design craft, and user-centred design principles.

Showcase Your Portfolio: Include a link to your portfolio in your CV. Ensure it features examples of your best work, particularly projects that demonstrate your ability to lead design initiatives and create user-centered experiences.

Craft a Compelling Cover Letter: Write a cover letter that tells your story. Explain why you're passionate about digital safety and how your experience aligns with Gen's mission. Use storytelling to convey your design vision and influence.

Highlight Collaboration Skills: Emphasise your experience working in cross-functional teams. Mention specific instances where you've collaborated with product managers, engineers, and researchers to drive product clarity and alignment.

How to prepare for a job interview at Gen

✨Showcase Your Portfolio

Make sure to attach a link to your portfolio on your CV. Highlight projects that demonstrate your strategic product thinking and user-centred design principles, especially those related to B2C products.

✨Prepare for Storytelling

Since the role involves influencing company and product strategy through storytelling, practice articulating your design vision clearly. Use strong narratives to convey how your past experiences align with the company's mission.

✨Understand Their Design Process

Familiarise yourself with Gen's design processes and operational impact. Be ready to discuss how you can shape these processes to improve efficiency and collaboration within the team.

✨Emphasise Mentorship and Collaboration

As a senior designer, you'll be expected to mentor others. Prepare examples of how you've shared knowledge and fostered an inclusive design culture in previous roles, showcasing your leadership skills.

Senior Principal Product Designer
Gen
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  • Senior Principal Product Designer

    London
    Full-Time
    43200 - 72000 ÂŁ / year (est.)

    Application deadline: 2027-09-04

  • G

    Gen

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