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- Tasks: Lead strategic partner marketing planning and execute innovative campaigns across DACH.
- Company: Join a dynamic team within a leading cybersecurity company.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting opportunity to work with senior-level partners and expand your career in Europe.
- Why this job: Make a real impact by driving growth through strategic partnerships in a fast-paced environment.
- Qualifications: 10+ years in partner marketing with strong commercial acumen and stakeholder management skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About The Role
Reporting to the Director of Partner Marketing, the Senior Partner Marketing Manager (DACH) will work closely with the EMEA Strategic Partnership Sales team, supporting growth across Germany, Austria, and Switzerland, while contributing to broader European initiatives. The role sits within the Partner Marketing Team as part of the Marketing, Brand & Communications (MBC) organization, collaborating cross‑functionally with sales, product marketing, product management, and regional teams to drive measurable growth through strategic B2B2C partnerships.
In This Role, You Will
- Lead Strategic Partner Marketing Planning: develop and execute comprehensive joint marketing strategies aligned with both Gen and partner business goals, translating deep understanding of partner business models into actionable growth plans with clear KPIs and measurable outcomes.
- Drive Integrated Campaign Execution: design and implement innovative, demand‑generating marketing programs through partner channels that drive sales, product activation, and market expansion in consumer and small business segments.
- Strengthen Senior‑Level Partner Relationships: act as a trusted marketing advisor to senior stakeholders within telecommunications and financial service partners, facilitate strategic planning sessions and ensure alignment across sales, marketing, and executive teams.
- Enable and Accelerate Partner Sales Teams: lead partner enablement initiatives including onboarding, training, messaging alignment, and campaign toolkits to equip partner sales and marketing teams to effectively position Norton’s solutions.
- Optimize Performance Through Data & Insights: monitor campaign performance, analyze data, and translate insights into optimization strategies, delivering reporting that demonstrates impact on revenue growth, customer acquisition, and product adoption.
- Collaborate Cross‑Functionally for Regional Growth: partner closely with EMEA Strategic Sales, Product Marketing, and Product Management teams to ensure alignment with evolving cybersecurity trends and identify expansion opportunities across Europe.
- Support Market Expansion: identify growth opportunities within existing strategic accounts and help develop go‑to‑market approaches for new accounts and verticals across the region.
About You
- 10+ years of experience in partner marketing, preferably within telecommunications or financial services.
- Proven experience working with large strategic partners in a B2B2C environment.
- Strong commercial acumen with demonstrated ability to interpret performance data and translate insights into action.
- Experience engaging and influencing senior‑level stakeholders.
- Self‑starter with the ability to operate independently and drive initiatives without regular oversight.
- Excellent communication and stakeholder management skills.
- Customer‑centric mindset with a strong focus on measurable business outcomes.
- Native‑level German and strong English proficiency.
- Willingness to travel within DACH and Europe as required.
Nice To Have
- Experience in cybersecurity, SaaS, or subscription‑based business models.
- Background working in matrixed, international organizations.
- Experience launching or scaling digital products through indirect channels.
Senior Principal Marketing Specialist employer: Gen
Contact Detail:
Gen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Principal Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in partner marketing or have ties to telecommunications and financial services. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your successful marketing strategies and campaigns. When you get the chance to chat with potential employers, share these insights to demonstrate your value.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in their work and how you could contribute to their partner marketing efforts. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in partner marketing and cybersecurity. Join webinars, read articles, and engage in discussions. This not only boosts your knowledge but also gives you great talking points during interviews.
We think you need these skills to ace Senior Principal Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Principal Marketing Specialist. Highlight your experience in partner marketing, especially within telecommunications or financial services, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific experiences that demonstrate your ability to drive integrated campaigns and strengthen senior-level partner relationships.
Showcase Your Data Skills: Since the role involves optimising performance through data and insights, be sure to include examples of how you've used data to inform marketing strategies in the past. This will show us that you can translate insights into actionable growth plans.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture!
How to prepare for a job interview at Gen
✨Know Your Partners
Before the interview, dive deep into the company’s strategic partners, especially in telecommunications and financial services. Understand their business models and how they align with the role. This will help you demonstrate your knowledge and show that you can hit the ground running.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive marketing strategies in the past. Bring examples of how you've monitored campaign performance and translated insights into actionable growth plans. This will highlight your commercial acumen and ability to optimise performance.
✨Engage with Senior Stakeholders
Think of examples where you've successfully influenced senior-level stakeholders. Be ready to share how you’ve acted as a trusted advisor in previous roles. This will showcase your communication skills and ability to build strong relationships, which is crucial for this position.
✨Demonstrate Your Self-Starter Attitude
Prepare to discuss instances where you've taken the initiative and driven projects independently. Highlight your ability to operate without regular oversight, as this role requires a proactive mindset. Showing that you can lead partner enablement initiatives will set you apart.