At a Glance
- Tasks: Lead content design strategy and create user-focused digital experiences across global brands.
- Company: Join a leading tech company known for innovation and inclusivity.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on mentorship and career development.
- Why this job: Shape the future of AI-powered experiences and make a real impact on users worldwide.
- Qualifications: 8+ years in Content Design with strong UX skills and experience in AI integration.
The predicted salary is between 70000 - 90000 € per year.
As a Principal Content Designer, you will shape how language, design, and technology come together to deliver intuitive, human-centered digital experiences. You’ll define the content vision and strategy for one of our product pillars across Gen’s global brands, including Norton and Avast, ensuring cohesive, customer-focused, and data-informed experiences at every touchpoint. This is both a strategic and hands-on role. You’ll collaborate across Product Design, Product Management, Engineering, Research, and Marketing to shape product narratives, strengthen information architecture, and build the overall experience.
As part of our Content Design team, you’ll scale content standards, frameworks, and systems that support clarity and trust. You’ll also help define how AI-powered experiences are designed and adopted internally and externally, setting standards that raise the bar for usability, consistency, and innovation.
Key Responsibilities- Lead the Content Design vision and strategy within a product pillar, driving customer-centric and data-informed experiences across mobile, desktop, and web platforms.
- Design, test, and deliver core experience elements, including information architecture, interaction language, product naming, navigation, frameworks, and in-product flows.
- Apply systems thinking and design principles to ensure language and interaction patterns scale across experiences, platforms, and global markets.
- Shape and evangelize best practices for AI-powered tools and experiences, ensuring they are understandable, trustworthy, and adopted effectively across teams.
- Partner closely with UX Research to validate decisions, measure impact, and continuously evolve content and experience strategy.
- Collaborate across disciplines, including Product Design, Product Management, Engineering, Research, and Marketing, to deliver cohesive, user-centered outcomes.
- Partner with internationalization and localization teams to deliver globally relevant experiences.
- Mentor other Content Designers, fostering craft excellence, innovation, and a positive, collaborative team culture.
- Oversee multiple strategic initiatives simultaneously, driving clarity of focus and delivering impact on time.
- 8+ years in Content Design and UX design, with a proven track record shaping end-to-end digital experiences across complex product ecosystems.
- Hands-on experience integrating AI into the design workflow to accelerate content creation, improve effectiveness, and define new interaction patterns.
- Deep experience designing for and contributing to systems of reusable, scalable content and interaction patterns across global products and platforms.
- Demonstrated ability to lead through ambiguity with minimal direction, set vision, and drive alignment across teams and initiatives.
- Experience mentoring and elevating the craft of other designers.
- Strong background working in global, matrixed organizations, with knowledge of internationalization and localization best practices.
- Exceptional narrative and communication skills, with the ability to translate complex, technical concepts into clear, compelling, human-centered language.
- Comfortable influencing information architecture, interaction design, and end-to-end experience strategy.
- Strong command of UX and product design principles, with hands-on experience in tools such as Figma, Jira, and Confluence.
- Ability to evaluate and adopt emerging AI tools and practices while ensuring usability, trust, and clarity.
- Skilled at influencing and partnering with cross-functional teams at all levels of the organization.
- Strategic and hands-on, able to shape vision while delivering practical outcomes.
- Customer-focused and human-centered in approach.
- Collaborative, with a strong instinct for building clarity, trust, and alignment across teams.
- Ability to thrive in a fast-paced, high-tech environment and manage complex problems.
Gen is an equal-opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience, and business needs.
Principal Content Designer employer: Gen
At Gen, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Principal Content Designer, you will not only have the opportunity to shape impactful digital experiences but also benefit from a supportive environment that encourages professional growth and mentorship. With a commitment to inclusivity and a focus on employee well-being, Gen offers a unique chance to work at the forefront of technology while making a meaningful difference across our global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Content Designer
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially projects that align with the role of Principal Content Designer. Make it easy for potential employers to see what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to content design. Think about how you’d tackle challenges they might face and be ready to share your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Principal Content Designer
Some tips for your application 🫡
Show Your Passion for Content Design:When you’re writing your application, let your enthusiasm for content design shine through! Share specific examples of how you've shaped user experiences and made a difference in previous roles. We love seeing candidates who are genuinely excited about the impact of their work.
Tailor Your Application:Make sure to customise your application to align with our job description. Highlight your experience with AI integration and your ability to lead cross-functional teams. This shows us that you understand what we’re looking for and that you’re ready to hit the ground running!
Be Clear and Concise:We appreciate clarity in communication, so keep your application straightforward and to the point. Use bullet points where appropriate to make it easy for us to see your key achievements and skills. Remember, less is often more!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Gen
✨Know Your Content Design Inside Out
Make sure you’re well-versed in the principles of content design and UX. Brush up on your knowledge of information architecture, interaction language, and how to create user-centred experiences. Be ready to discuss specific examples from your past work that showcase your ability to shape digital experiences.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've defined content vision and strategy in previous roles. Think of instances where you’ve collaborated with cross-functional teams to deliver cohesive outcomes. Highlight your experience with AI integration in design workflows, as this is a key aspect of the role.
✨Demonstrate Your Mentorship Skills
Since mentoring is part of the job, be prepared to share how you’ve helped elevate the craft of other designers. Discuss your approach to fostering a positive team culture and how you’ve contributed to the growth of your colleagues in previous positions.
✨Be Ready for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about how you would handle ambiguity or conflicting priorities while driving clarity and focus. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
