Market Insights Manager

Location: Dublin – Hybrid (3 days per week in the office) Dublin 15

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

How We Work

Our hybrid work style (3 days in the Dublin office) gives us the face‑to‑face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

About The Role

The Market Insights Manager sits within the Insights & Strategy team. This is an individual contributor role with no direct reports. Based in our Dublin office on a hybrid basis, you will build a clear, joined‑up outside‑in view of the world in which our brands operate – how we are perceived, how the consumer context and category are evolving, and which competitors are winning or losing and why.

Key Responsibilities

• Brand & market performance insight: Lead the Brand Tracker programme end-to-end, managing the research agency effectively to ensure a high standard of delivery. Maintain a clear, consistent view of brand health across markets, segments and brands, and explain what is moving, for whom, where, and why. Connect brand tracking to other indicators (e.g., category size, share, pricing, media, search, CX metrics) to provide a joined‑up view of brand and marketing performance. Produce regular brand and market performance deep dives and analysis that translate data into clear guidance for marketing and commercial teams.
• Communications testing & optimisation: Lead the development and optimisation of marketing communications across brands, markets and channels, using quant and qual research to uncover consumer truths and define effective campaign platforms. Drive message optimisation through iterative testing – selecting, refining and prioritising creative routes, propositions and executions to maximise cut‑through and effectiveness. Own pre‑testing and in‑market learning agendas, embedding continuous optimisation loops to improve campaign performance over time.
• Social, cultural and macro trends: Run an always‑on horizon scanning approach across social, cultural, behavioural and macro‑economic trends impacting our categories and customers. Use sources such as social listening, search behaviour, analyst and industry reports, news and cultural calendars to spot signals of change early. Distil complex trends into concise “so‑what” narratives that highlight risks and opportunities for our brands and propositions.
• Competitive & category intelligence: Maintain a structured view of the competitive landscape, including direct competitors, adjacent players and emerging disruptors. Track competitor strategies, positioning and major moves across brands and markets to understand at a high level who is winning or losing, and what this signals about the direction of the category.
• AI‑enabled insight & communication: Heavily leverage AI tools (e.g., LLMs, summarisation, clustering, text analytics) to process large volumes of data, from survey verbatims and reviews to social and secondary sources. Design and document repeatable AI workflows for desk research, trend scanning, competitor content analysis and drafting summaries and storylines.
• Cross‑team collaboration: Work closely with colleagues across the Insights & Strategy team and cross‑functional partners in Marketing, Product, Commercial and Product Marketing. Contribute to the quarterly “State of Play” (integrated customer and market narrative) with clear outside‑in perspectives.

Education

Bachelor’s degree in a relevant field (e.g., Business, Marketing, Economics, Statistics, Social Sciences) or equivalent practical experience.

Experience

Experience in market insights, market research, consumer intelligence or strategy, ideally within technology, digital services, subscription or adjacent categories. Track record of working with brand tracking or large‑scale syndicated studies and turning outputs into clear business guidance. Hands‑on experience with quantitative data and analysis, comfortable pulling data and running your own analysis (e.g., cuts, segmentations, trend analysis, basic statistical tests).

Skills

• Structured and hypothesis‑driven thinker – able to frame questions well, break down complex problems and design sensible approaches.
• Strong synthesis and storytelling skills – able to move from detail to the big picture and articulate the “so what / now what”.
• Excellent written and verbal communication, including concise decks, summaries and visualisations for busy stakeholders.
• Effective stakeholder and agency management – credible with senior leaders and peers across teams internally and externally; able to influence without direct authority.

Personal Attributes

Ability to thrive in a fast‑paced, high‑tech environment and manage complex problems. Curious and outward‑looking – scans the horizon for market, cultural and competitor shifts and enjoys making sense of ambiguity.