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- Tasks: Lead strategic partner marketing planning and execute innovative campaigns across DACH.
- Company: Join a dynamic team within a leading cybersecurity company.
- Benefits: Competitive salary, travel opportunities, and a chance to work with top-tier partners.
- Other info: Collaborative environment with opportunities for growth and international exposure.
- Why this job: Make a real impact in the fast-paced world of cybersecurity and B2B marketing.
- Qualifications: 10+ years in partner marketing, strong data analysis skills, and fluency in German and English.
The predicted salary is between 70000 - 90000 ÂŁ per year.
About The Role
Reporting to the Director of Partner Marketing, the Senior Partner Marketing Manager (DACH) will work closely with the EMEA Strategic Partnership Sales team, supporting growth across Germany, Austria, and Switzerland, while contributing to broader European initiatives. The role sits within the Partner Marketing Team as part of the Marketing, Brand & Communications (MBC) organization, collaborating cross‑functionally with sales, product marketing, product management, and regional teams to drive measurable growth through strategic B2B2C partnerships.
In This Role, You Will
- Lead Strategic Partner Marketing Planning: develop and execute comprehensive joint marketing strategies aligned with both Gen and partner business goals, translating deep understanding of partner business models into actionable growth plans with clear KPIs and measurable outcomes.
- Drive Integrated Campaign Execution: design and implement innovative, demand‑generating marketing programs through partner channels that drive sales, product activation, and market expansion in consumer and small business segments.
- Strengthen Senior‑Level Partner Relationships: act as a trusted marketing advisor to senior stakeholders within telecommunications and financial service partners, facilitate strategic planning sessions and ensure alignment across sales, marketing, and executive teams.
- Enable and Accelerate Partner Sales Teams: lead partner enablement initiatives including onboarding, training, messaging alignment, and campaign toolkits to equip partner sales and marketing teams to effectively position Norton’s solutions.
- Optimize Performance Through Data & Insights: monitor campaign performance, analyze data, and translate insights into optimization strategies, delivering reporting that demonstrates impact on revenue growth, customer acquisition, and product adoption.
- Collaborate Cross‑Functionally for Regional Growth: partner closely with EMEA Strategic Sales, Product Marketing, and Product Management teams to ensure alignment with evolving cybersecurity trends and identify expansion opportunities across Europe.
- Support Market Expansion: identify growth opportunities within existing strategic accounts and help develop go‑to‑market approaches for new accounts and verticals across the region.
About You
- 10+ years of experience in partner marketing, preferably within telecommunications or financial services.
- Proven experience working with large strategic partners in a B2B2C environment.
- Strong commercial acumen with demonstrated ability to interpret performance data and translate insights into action.
- Experience engaging and influencing senior‑level stakeholders.
- Self‑starter with the ability to operate independently and drive initiatives without regular oversight.
- Excellent communication and stakeholder management skills.
- Customer‑centric mindset with a strong focus on measurable business outcomes.
- Native‑level German and strong English proficiency.
- Willingness to travel within DACH and Europe as required.
Nice To Have
- Experience in cybersecurity, SaaS, or subscription‑based business models.
- Background working in matrixed, international organizations.
- Experience launching or scaling digital products through indirect channels.
Senior Principle Marketing Specialist in London employer: Gen
Contact Detail:
Gen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Principle Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in partner marketing or have ties to telecommunications and financial services. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at networking events or interviews, bring along examples of your past work. Highlight how you've driven growth through strategic partnerships and integrated campaigns – it’s all about showcasing your impact!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. Sometimes, creating your own opportunity is the best way to land that dream job.
✨Tip Number 4
Stay sharp with your insights! Keep up with the latest trends in cybersecurity and partner marketing. Being able to discuss current market dynamics and how they relate to potential growth opportunities will make you stand out as a candidate who’s not just experienced but also forward-thinking.
We think you need these skills to ace Senior Principle Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Partner Marketing Manager role. Highlight your experience in partner marketing, especially within telecommunications or financial services, and show how it aligns with our goals at StudySmarter.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive measurable growth. Use numbers and KPIs to illustrate your impact, as we love seeing data-driven results!
Be Authentic: Let your personality shine through in your application. We value a customer-centric mindset and excellent communication skills, so don’t hesitate to share your unique approach to stakeholder management and collaboration.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with StudySmarter!
How to prepare for a job interview at Gen
✨Know Your Partners
Before the interview, dive deep into the company’s strategic partners, especially in the telecommunications and financial services sectors. Understand their business models and how they align with the company's goals. This knowledge will help you demonstrate your ability to develop joint marketing strategies that resonate with both parties.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've monitored campaign performance and translated insights into actionable strategies. This will highlight your commercial acumen and ability to optimise performance, which is crucial for this role.
✨Engage with Senior Stakeholders
Think of examples where you've successfully influenced senior-level stakeholders. Be ready to share how you facilitated strategic planning sessions and ensured alignment across teams. This will showcase your communication skills and your capability to act as a trusted marketing advisor.
✨Demonstrate Your Self-Starter Attitude
Prepare to discuss instances where you've taken the initiative and driven projects independently. Highlight your experience in leading partner enablement initiatives and how you’ve equipped sales teams with the right tools. This will show that you can operate without regular oversight, a key trait for success in this role.