At a Glance
- Tasks: Lead strategic partner marketing planning and execute innovative campaigns across DACH.
- Company: Join a dynamic team within a leading cybersecurity company.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting opportunity to work with senior-level partners and expand your career in Europe.
- Why this job: Make a real impact by driving growth through strategic partnerships in a fast-paced environment.
- Qualifications: 10+ years in partner marketing with strong commercial acumen and stakeholder management skills.
The predicted salary is between 60000 - 80000 € per year.
About The Role
Reporting to the Director of Partner Marketing, the Senior Partner Marketing Manager (DACH) will work closely with the EMEA Strategic Partnership Sales team, supporting growth across Germany, Austria, and Switzerland, while contributing to broader European initiatives. The role sits within the Partner Marketing Team as part of the Marketing, Brand & Communications (MBC) organization, collaborating cross‑functionally with sales, product marketing, product management, and regional teams to drive measurable growth through strategic B2B2C partnerships.
In This Role, You Will
- Lead Strategic Partner Marketing Planning: develop and execute comprehensive joint marketing strategies aligned with both Gen and partner business goals, translating deep understanding of partner business models into actionable growth plans with clear KPIs and measurable outcomes.
- Drive Integrated Campaign Execution: design and implement innovative, demand‑generating marketing programs through partner channels that drive sales, product activation, and market expansion in consumer and small business segments.
- Strengthen Senior‑Level Partner Relationships: act as a trusted marketing advisor to senior stakeholders within telecommunications and financial service partners, facilitate strategic planning sessions and ensure alignment across sales, marketing, and executive teams.
- Enable and Accelerate Partner Sales Teams: lead partner enablement initiatives including onboarding, training, messaging alignment, and campaign toolkits to equip partner sales and marketing teams to effectively position Norton’s solutions.
- Optimize Performance Through Data & Insights: monitor campaign performance, analyze data, and translate insights into optimization strategies, delivering reporting that demonstrates impact on revenue growth, customer acquisition, and product adoption.
- Collaborate Cross‑Functionally for Regional Growth: partner closely with EMEA Strategic Sales, Product Marketing, and Product Management teams to ensure alignment with evolving cybersecurity trends and identify expansion opportunities across Europe.
- Support Market Expansion: identify growth opportunities within existing strategic accounts and help develop go‑to‑market approaches for new accounts and verticals across the region.
About You
- 10+ years of experience in partner marketing, preferably within telecommunications or financial services.
- Proven experience working with large strategic partners in a B2B2C environment.
- Strong commercial acumen with demonstrated ability to interpret performance data and translate insights into action.
- Experience engaging and influencing senior‑level stakeholders.
- Self‑starter with the ability to operate independently and drive initiatives without regular oversight.
- Excellent communication and stakeholder management skills.
- Customer‑centric mindset with a strong focus on measurable business outcomes.
- Native‑level German and strong English proficiency.
- Willingness to travel within DACH and Europe as required.
Nice To Have
- Experience in cybersecurity, SaaS, or subscription‑based business models.
- Background working in matrixed, international organizations.
- Experience launching or scaling digital products through indirect channels.
Senior Principal Marketing Specialist in London employer: Gen
As a Senior Principal Marketing Specialist at our company, you will thrive in a dynamic and collaborative work culture that prioritises innovation and professional growth. With a strong focus on employee development, we offer extensive training opportunities and the chance to work alongside industry leaders in the vibrant DACH region, ensuring your contributions directly impact our strategic partnerships and market expansion efforts. Join us to be part of a forward-thinking team that values your insights and fosters a customer-centric approach to drive meaningful results.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Principal Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in partner marketing or have ties to telecommunications and financial services. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at networking events or interviews, be ready to discuss your past successes in driving growth through strategic partnerships. Use specific examples to illustrate how you've made an impact.
✨Tip Number 3
Be proactive! If you see a company you're keen on, don’t wait for them to post a job. Reach out directly through our website, express your interest, and share how your experience aligns with their goals. It shows initiative and could put you on their radar.
✨Tip Number 4
Stay updated on industry trends! Keep an eye on the latest developments in cybersecurity and B2B2C marketing. Being knowledgeable about current trends will not only help you in interviews but also position you as a valuable asset to potential employers.
We think you need these skills to ace Senior Principal Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Principal Marketing Specialist. Highlight your experience in partner marketing, especially within telecommunications or financial services, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific projects where you've developed joint marketing strategies or driven integrated campaigns, and how those experiences can benefit our team.
Showcase Your Data Skills:Since data insights are key to this role, don’t forget to include examples of how you've used data to optimise marketing performance in the past. We want to see your analytical side and how you translate insights into actionable strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Gen
✨Know Your Partners
Before the interview, dive deep into the company’s strategic partners, especially in telecommunications and financial services. Understand their business models and how they align with the role. This will help you demonstrate your knowledge and show that you can hit the ground running.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive marketing strategies in the past. Bring examples of how you've monitored campaign performance and translated insights into actionable growth plans. This will highlight your commercial acumen and ability to optimise performance.
✨Engage with Senior Stakeholders
Think of examples where you've successfully influenced senior-level stakeholders. Be ready to share how you’ve acted as a trusted advisor in previous roles. This will showcase your communication skills and ability to build strong relationships, which is crucial for this position.
✨Demonstrate Your Self-Starter Attitude
Prepare to discuss instances where you've taken the initiative and driven projects independently. Highlight your ability to operate without regular oversight, as this role requires a proactive mindset. Showing that you can lead partner enablement initiatives will set you apart.
