At a Glance
- Tasks: Act as a strategic partner, turning customer insights into actionable business decisions.
- Company: Join Gen, a global leader in digital freedom and cybersecurity.
- Benefits: Enjoy hybrid work, competitive pay, and professional growth opportunities.
- Other info: Dynamic, fast-paced environment with a focus on collaboration and learning.
- Why this job: Make a real impact on consumer safety while collaborating with innovative teams.
- Qualifications: Experience in customer insight and strategy, with strong communication skills.
The predicted salary is between 60000 - 75000 € per year.
Location: London (Hybrid 3 days week in office)
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
We’re always looking for smart, fearless and high‑impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well‑being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
How We Work
Our hybrid work style (3 days in the London office) gives us the face‑to‑face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.
About The Role
The Insight Business Partner is a senior individual contributor within the Global Insights & Strategy team, part of Global Marketing (Marketing, Brand & Communications). This is a senior individual contributor role with no direct reports. Based in our London office on a hybrid basis, you will act as a strategic thought partner to segment and brand leadership for either Cyber Safety (Norton & Avast) or Trust‑based Solutions (LifeLock & MoneyLion). You will sit at the intersection of strategy, customer insight and stakeholder leadership – connecting the dots between research, analytics, CX, market trends and commercial performance to answer the big strategic questions that shape our brands, products and growth strategy. You will frame and scope the critical questions the business needs to answer, bring the voice of the customer into key decisions, and turn insight into clear, actionable choices for leaders and cross‑functional teams.
Key Responsibilities
- Strategic business partnering: Act as a trusted advisor to the Segment Lead / Brand Lead and their virtual leadership team on segment strategy, performance, customer base and competitive context for your business segment. Frame and refine critical business questions (e.g., portfolio choices, proposition direction, target audiences, pricing/packaging, experience priorities). Bring a customer‑ and evidence‑centred perspective into business planning, roadmap discussions and major investment or trade‑off decisions. Represent the voice of the customer in key forums – challenging constructively, highlighting risks and opportunities, and helping leaders see decisions through a customer lens.
- Turning insight into decisions & action: Synthesize insights from multiple sources – market and brand research, UX/CX insight, analytics, segmentation, commercial performance, external trends – into joined‑up, decision‑ready stories. Develop clear “so what / now what” narratives and compelling presentations, workshops and discussion materials that bring customers to life, move teams from data to decision, and drive cross‑functional alignment. Facilitate sessions that translate insight into concrete actions, e.g., proposition choices, experience improvements, messaging territories, target segments, or test‑and‑learn plans. Ensure that major insight outputs (e.g., segmentation, brand tracking, journey insight, strategic studies) are understood, used and re‑used by your stakeholders.
- Connecting the dots & shaping the learning agenda: Work closely with stakeholders and Insight team colleagues to ensure projects are framed against the right strategic questions for your segment. Lead research projects in partnership with external agencies – from shaping the brief and methodology through to synthesis and activation – ensuring outputs answer the strategic questions for your segment. Define and maintain a prioritised learning roadmap for your business area, aligned to the biggest opportunities, risks and decisions. Spot knowledge gaps and emerging questions, and translate them into clear briefs and programmes of work. Act as a connector across functions and disciplines – joining up signals across teams and sources into a unified view of customer needs and market dynamics. Play a leading role in developing the quarterly “State of Play” (integrated customer narrative) in collaboration with Insight team colleagues.
Education
Bachelor’s degree in a relevant field (e.g., Business, Marketing, Economics, Psychology, Social Sciences, Statistics) or equivalent practical experience.
Experience
Significant experience in customer insight, strategy, consulting or a closely related field, ideally in consumer technology, subscription, financial services or adjacent categories. Proven track record of partnering with senior stakeholders on major strategic or commercial decisions (e.g., portfolio strategy, brand positioning, proposition development, experience design, go‑to‑market). Experience synthesising multiple data and insight sources (qualitative, quantitative, analytics, CX, market intelligence) into concise, decision‑ready outputs. Demonstrated impact in turning insight into action – influencing real changes in products, experiences, communications or commercial strategy.
Skills
Strategic, structured thinker – able to frame problems, prioritise questions, and connect customer insight to business outcomes. Strong storytelling and communication skills – comfortable simplifying complexity, building clear narratives and presenting confidently to senior audiences. Commercially astute – understands how brands grow, how P&Ls work, and how customer behaviour shows up in performance metrics. Skilled at working with and commissioning a range of research and insight methods (e.g., qual/quant research, brand and comms tracking, segmentation, journey insight, experimentation). Able to synthesise input from diverse sources (research, analytics, CX, market intel) into a coherent, integrated view.
Personal Attributes
Ability to thrive in a fast‑paced, high‑tech environment and manage complex problems. Customer‑obsessed – motivated by building a truthful, nuanced view of our customers and using it to drive better decisions. Insight‑to‑action oriented – focused on impact, not just analysis; always asking “so what?” and “now what?”. Low‑ego, high ownership – comfortable operating autonomously, rolling up your sleeves, and taking responsibility for outcomes in your segment. Collaborative and credible – able to work effectively across teams, building trust and alignment in a matrix environment. Influential without authority – willing and able to challenge thinking, propose alternatives and guide teams towards more customer‑centric choices.
Equal Opportunity Employer
Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.
Insight Business Partner - Cyber Safety in London employer: Gen
Gen is an exceptional employer that champions a culture of innovation and collaboration, offering employees the flexibility of a hybrid work model in the vibrant city of London. With a strong focus on personal and professional growth, Gen provides competitive pay, comprehensive benefits, and a supportive environment where diverse perspectives are valued, ensuring that every team member can thrive while contributing to meaningful advancements in cyber safety and digital freedom.
StudySmarter Expert Advice🤫
We think this is how you could land Insight Business Partner - Cyber Safety in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for those interviews! Research the company and its culture, especially their approach to cyber safety. Tailor your answers to show how you can contribute to their mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re a perfect fit!
We think you need these skills to ace Insight Business Partner - Cyber Safety in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Insight Business Partner role. Highlight your experience in customer insight and strategy, and show how it aligns with our mission at Gen. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills:Since this role involves turning insights into actionable decisions, don’t forget to demonstrate your storytelling abilities. Use clear narratives in your application to illustrate how you've influenced strategic decisions in the past. We love a good story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who is customer-obsessed and collaborative, so share examples that reflect your passion for understanding customer needs and working across teams. Be yourself!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Gen
✨Know Your Stuff
Before the interview, dive deep into Gen's mission and values, especially around Cyber Safety. Familiarise yourself with their products like Norton and Avast, and think about how your experience aligns with their goals. This will help you speak confidently about how you can contribute.
✨Prepare Insightful Questions
Craft questions that show your understanding of the role and the industry. Ask about their approach to customer insights or how they measure success in their strategies. This not only demonstrates your interest but also positions you as a strategic thinker.
✨Showcase Your Storytelling Skills
Since the role involves synthesising insights into compelling narratives, prepare examples from your past where you've turned data into actionable insights. Practice telling these stories clearly and concisely, focusing on the impact of your actions.
✨Emphasise Collaboration
Highlight your ability to work across teams and influence without authority. Share experiences where you've successfully partnered with stakeholders to drive decisions. This will resonate well with Gen's emphasis on collaboration and customer-centric choices.
