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- Tasks: Lead PR campaigns for international tourism clients and craft compelling media strategies.
- Company: Join GEN PLUS Group, a global collective of innovative agencies reshaping industry norms.
- Benefits: Enjoy health insurance, a supportive team, and access to a global network of communicators.
- Why this job: Be part of a passionate team making impactful connections in the tourism industry.
- Qualifications: 7+ years of PR experience, preferably in tourism, with strong media relations skills.
- Other info: Work with top-tier brands and attend key industry events to enhance your career.
The predicted salary is between 43200 - 72000 £ per year.
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About Us
GEN PLUS Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the ‘Plus’ philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner.
Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. GEN PLUS Group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.
What will be your responsibilities?
- Managing a diverse portfolio of international tourism clients, including National Tourism Organizations (NTOs), Hotels, and Resorts
- Formulating a comprehensive media relations strategy to secure high-level placements across print, broadcast, and online media
- Coordinating all public relations activities to ensure cohesive and effective communication
- Harnessing existing media relationships and establishing new contacts within business and industry media
- Pitching to the media for editorial opportunities, both for clients and the agency
- Crafting compelling content, including press releases, pitches, and other editorial copy
- Monitoring, analyzing, and effectively communicating PR results
- Organizing and hosting press trips to enhance media engagement
- Evaluating potential partnerships, sponsorships, and advertising opportunities on an ongoing basis
- Securing Influencer and Celebrity endorsements to amplify brand presence
- Creating and disseminating press releases to targeted audiences
- Handling media inquiries and providing timely and accurate responses
- Attending and managing key industry PR events to bolster brand visibility
- Coordinating press conferences and other public appearances
- Collaborating with the leadership team on new business pitches
Requirements
- Minimum 7+ years of experience in executing PR campaigns, with experience in the tourism industry being advantageous.
- Proficient in handling day-to-day operations, media monitoring, and campaign reporting
Benefits
What The Role Can Offer You
- Access to a global network of specialized communicators collaborating with top-tier brands
- Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose
- The opportunity to be part of a passionate and supportive team
- Attractive Health Insurance benefits
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
IT Services and IT Consulting
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PR Account Director - Tourism/Consumer employer: GEN PLUS Group
Contact Detail:
GEN PLUS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Account Director - Tourism/Consumer
✨Tip Number 1
Leverage your existing network in the tourism and PR sectors. Reach out to former colleagues or industry contacts who may have insights into GEN PLUS Group or similar companies. Personal connections can often lead to valuable referrals.
✨Tip Number 2
Stay updated on the latest trends in tourism and consumer PR. Follow relevant publications, blogs, and social media channels to understand what’s currently resonating in the industry. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, especially those related to tourism. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your expertise and fit for the position.
✨Tip Number 4
Familiarize yourself with GEN PLUS Group's portfolio and recent projects. Understanding their approach and values will allow you to tailor your discussions and show how your experience aligns with their mission and goals.
We think you need these skills to ace PR Account Director - Tourism/Consumer
Some tips for your application 🫡
Understand the Company Culture: Dive deep into GEN PLUS Group's philosophy and values. Highlight how your personal values align with their commitment to creativity, diversity, and excellence in your application.
Showcase Relevant Experience: Emphasize your 7+ years of PR experience, particularly in the tourism sector. Provide specific examples of successful campaigns you've managed and the impact they had on clients.
Craft Compelling Content: Since the role involves creating press releases and pitches, include samples of your writing or describe your approach to crafting engaging content that resonates with media outlets.
Highlight Media Relationships: Detail your existing media contacts and relationships. Explain how you plan to leverage these connections to benefit GEN PLUS Group's clients and enhance their visibility.
How to prepare for a job interview at GEN PLUS Group
✨Showcase Your PR Expertise
Make sure to highlight your extensive experience in executing PR campaigns, especially within the tourism industry. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Demonstrate Media Relationships
Since the role involves leveraging media relationships, come ready to share examples of how you've successfully established and maintained contacts in the media. Discuss any high-level placements you've secured for clients.
✨Craft Compelling Content
Prepare to showcase your writing skills by bringing samples of press releases, pitches, or other editorial content you've created. This will demonstrate your ability to craft messages that resonate with target audiences.
✨Engage with Industry Trends
Stay updated on current trends in tourism and PR. Be ready to discuss how these trends can impact the strategies you would implement for GEN PLUS Group's diverse portfolio of clients.
