Director- Marcomms & PR

About Us

The GEN PLUS Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the \’Plus\’ philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, Influencer Marketing skills of Bees & Honey, and the innovative spirit of THEM AGAIN under one banner. Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. The group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.

Position: Director – PR & MarComms

The Director – PR & MarComms is a strategic leader responsible for driving business growth, leading high-impact PR and communication strategies, and managing new business opportunities. This role requires expertise in handling RFPs, industry trends, award submissions , and client relationship management , particularly in hospitality, travel, and tourism sectors . The ideal candidate will have strong industry connections and a proven track record in expanding agency business.

What will be your responsibilities?

• Lead and manage RFP processes, acting as the key strategist and penholder, allocating tasks to relevant teams and ensuring high-quality submissions and overall accountability of submissions.
• Proactively identify new business opportunities, track industry trends, and apply for relevant RFPs to drive agency expansion.
• Strengthen and maintain relationships with key stakeholders across hospitality, travel, and tourism boards, leveraging networks for business growth and working hand-in-hand with the GEN PLUS Growth team.
• Develop and execute innovative PR and MarComms strategies that align with each client\’s objectives and enhance impact.
• Oversee and prepare strategies for award submissions, ensuring the agency\’s work is effectively represented in industry recognitions and accolades.
• Manage the planning, execution, and delivery of multi-channel PR, marketing, and corporate communication initiatives across the business.
• For each RFP/new brief where PR/Marcomms is required, define project scope, resources, budgets, and KPIs to ensure seamless execution and high-quality deliverables.
• Identify emerging industry trends and integrate them into PR and communication strategies to stay ahead of the market.
• Lead vendor, media, and partnership engagements to maximize campaign effectiveness and business impact.
• Work closely as an integrated member of the business with other agency units, especially on RFPs and briefs where multi-agency input and SOW is required.

Stakeholder Engagement & Team Leadership

• Build and maintain strong client relationships, ensuring seamless collaboration and high-impact PR execution.
• Guide and mentor teams, ensuring skill development and a high-performance culture.
• Act as a key representative for the agency in industry events, networking forums, and conferences, driving visibility and business opportunities.
• Ensure clear, data-driven decision-making at all levels by providing ongoing performance insights and recommendations.

Requirements

• Bachelor\’s degree in marketing, communications, business, or a related field.
• 10+ years of experience in PR, communications, or marketing, with a strong focus on business development.
• Expertise in RFP management, award submissions, and strategic communication planning.
• Well-connected within hospitality, travel, and tourism sectors, with a strong industry reputation.
• Strong proficiency in PR tools, digital platforms, media analytics, and project management.

Exceptional written and verbal communication skills, with experience in crafting compelling proposals and award entries.

Seniority level: Director

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing

Industries: IT Services and IT Consulting

#J-18808-Ljbffr