Senior SEO Data Project Specialist

We're not just a company; we're a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands – Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner – unite the brightest minds, the sharpest tech, and the most diverse thinking to protect over 500 million people. And we've built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you're unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn't some distant reality – it's the world we live in, and we're ready for it. If you're ready to push boundaries and be part of something bigger, join #TeamGen.

How We Work?

Our hybrid work style (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.

About the role

We are looking for a skilled SEO Data Project Specialist to join our dynamic global SEO team. The candidate will drive advanced data analysis and reporting strategies for our international portfolio of websites and work with agencies and stakeholders to manage SEO analytics projects.

Mission & Goals

• Empower our international SEO and content teams through data-driven insights. This role combines advanced analytics, data integration, and visualization to guide strategic decisions, uncover performance issues, and drive continuous optimization of our web properties.
• The ideal candidate is both technically and analytically strong, with hands-on experience in digital analytics platforms (GA4 or Adobe Analytics), SQL-based databases (especially in GCP), and BI tools like Power BI. They are exploring emerging Answer Engine Optimization (AEO) and LLM-powered discovery-and developing new models for measuring visibility, sentiment, and impact.
• This person is expected to work independently, identify opportunities, brief external agencies, and collaborate cross-functionally with SEO, content, and marketing teams to achieve meaningful impact.

Objectives

• Web Analytics Expertise – Analyze, debug, and optimize tracking setups using GA4 or Adobe Analytics. Proactively investigate and resolve data issues, ensuring tracking accuracy and measurement reliability. Monitor user behavior and funnel performance to uncover growth opportunities.
• Data Integration & Analysis – Work directly with datasets housed in Google Cloud Platform, integrating data from GA4, AA, GSC, and other relevant sources. Develop and execute SQL queries to retrieve and manipulate large datasets. Identify patterns and extract actionable insights that guide SEO and content strategy.
• Data Visualization & Reporting – Build insightful dashboards in Power BI (preferred), Tableau, or Looker Studio. Translate complex datasets into intuitive visual stories that support stakeholders and decision-makers. Regularly update dashboards based on team needs and stakeholder feedback.
• Strategic Collaboration & Leadership – Collaborate with SEO and content teams to translate insights into tactical and strategic initiatives. Act as a liaison with external agencies, creating detailed project briefs and reviewing their analytical and SEO deliverables. Mentor cross-functional team members on analytics best practices.
• AEO & LLM Reporting – Evaluate performance on emerging platforms such as Google SGE, ChatGPT, and Perplexity by working with new visibility metrics. Build and maintain models for content sentiment analysis, engagement scoring, and AEO visibility.
• Proactive and Independent Contributions – Operate effectively without strict briefs and identify areas where analysis can drive improvements. Prioritize work wisely, ensuring efforts result in measurable value rather than aimless exploration. Challenge the status quo by proposing data-informed changes to processes or content strategies.
• Conversion Funnel Digital Experience Insights – Understand how websites function and influence user experience and CRO principles. Bring SEO, content production, and online marketing knowledge to complement data insights. Perform attribution modeling to better understand the role of organic content across the conversion journey and to guide investment decisions.

Competencies

• Tools & Platforms – Deep, hands-on experience with Google Analytics 4 and/or Adobe Analytics, Google Search Console, and other SEO analytics tools (e.g., Ahrefs). Proficiency with SQL, BigQuery, and working with structured data within GCP environments. Strong Power BI skills; Tableau or Looker Studio are a plus.
• Technical & Analytical – Ability to identify tracking issues, provide solutions, and ensure end-to-end data flow integrity. Strong data wrangling, pattern identification, and hypothesis-driven analysis skills. Experience translating data into business recommendations.
• Attribution & Impact Modeling: Experience with multi-touch attribution models, conversion path analysis, and performance forecasting using BI tools and custom logic.
• Behavioral & Leadership – Comfortable working without detailed briefs, a self-starter with strong time management and prioritization skills. Experience mentoring or leading others is a strong plus. Effective communicator with the ability to align stakeholders with data-backed recommendations.
• Foundational Knowledge – Familiarity with UX/CRO principles and how they intersect with SEO performance. Broad understanding of online marketing, content strategy, and digital ecosystems. Growing fluency in AEO & LLM traffic analytics.
• Nice to have – Experience managing SEO data pipelines or automation. Familiarity with A/B testing platforms or CRO tools. Experience with scripting languages (Python, R) for deeper statistical analysis or automation.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.