At a Glance
- Tasks: Act as a strategic partner, turning insights into actionable decisions for Cyber Safety brands.
- Company: Join Gen, a global leader in digital freedom and cybersecurity solutions.
- Benefits: Enjoy hybrid work, competitive pay, and a supportive environment for career growth.
- Other info: Collaborative culture with opportunities for continuous learning and development.
- Why this job: Make a real impact by shaping strategies that protect consumers' digital lives.
- Qualifications: Experience in customer insight and strategy; strong storytelling and analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Hybrid 3 days week in office)
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
How We Work
Our hybrid work style (3 days in the London office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.
About the Role
The Insight Business Partner is a senior individual contributor within the Global Insights & Strategy team, part of Global Marketing (Marketing, Brand & Communications). This is a senior individual contributor role with no direct reports. Based in our London office on a hybrid basis, you will act as a strategic thought partner to segment and brand leadership for either Cyber Safety (Norton & Avast) or Trust-based Solutions (LifeLock & MoneyLion).
You will sit at the intersection of strategy, customer insight and stakeholder leadership – connecting the dots between research, analytics, CX, market trends and commercial performance to answer the big strategic questions that shape our brands, products and growth strategy. You will frame and scope the critical questions the business needs to answer, bring the voice of the customer into key decisions, and turn insight into clear, actionable choices for leaders and cross-functional teams.
Key Responsibilities:
- Strategic business partnering
- Act as a trusted advisor to the Segment Lead / Brand Lead and their virtual leadership team on segment strategy, performance, customer base and competitive context for your business segment.
- Frame and refine critical business questions (e.g., portfolio choices, proposition direction, target audiences, pricing/packaging, experience priorities).
- Bring a customer- and evidence-centred perspective into business planning, roadmap discussions and major investment or trade-off decisions.
- Represent the voice of the customer in key forums – challenging constructively, highlighting risks and opportunities, and helping leaders see decisions through a customer lens.
- Turning insight into decisions & action
- Synthesize insights from multiple sources – market and brand research, UX/CX insight, analytics, segmentation, commercial performance, external trends – into joined-up, decision-ready stories.
- Develop clear “so what / now what” narratives and compelling presentations, workshops and discussion materials that bring customers to life, move teams from data to decision, and drive cross-functional alignment.
- Facilitate sessions that translate insight into concrete actions, e.g., proposition choices, experience improvements, messaging territories, target segments, or test-and-learn plans.
- Ensure that major insight outputs (e.g., segmentation, brand tracking, journey insight, strategic studies) are understood, used and re-used by your stakeholders.
- Connecting the dots & shaping the learning agenda
- Work closely with stakeholders and Insight team colleagues to ensure projects are framed against the right strategic questions for your segment.
- Lead research projects in partnership with external agencies – from shaping the brief and methodology through to synthesis and activation – ensuring outputs answer the strategic questions for your segment.
- Define and maintain a prioritised learning roadmap for your business area, aligned to the biggest opportunities, risks and decisions.
- Spot knowledge gaps and emerging questions, and translate them into clear briefs and programmes of work.
- Act as a connector across functions and disciplines – joining up signals across teams and sources into a unified view of customer needs and market dynamics.
- Play a leading role in developing the quarterly “State of Play” (integrated customer narrative) in collaboration with Insight team colleagues.
About you:
Education:
Bachelor’s degree in a relevant field (e.g., Business, Marketing, Economics, Psychology, Social Sciences, Statistics) or equivalent practical experience.
Experience:
- Significant experience in customer insight, strategy, consulting or a closely related field, ideally in consumer technology, subscription, financial services or adjacent categories.
- Proven track record of partnering with senior stakeholders on major strategic or commercial decisions (e.g., portfolio strategy, brand positioning, proposition development, experience design, go-to-market).
- Experience synthesising multiple data and insight sources (qualitative, quantitative, analytics, CX, market intelligence) into concise, decision-ready outputs.
- Demonstrated impact in turning insight into action – influencing real changes in products, experiences, communications or commercial strategy.
Skills:
- Strategic, structured thinker – able to frame problems, prioritise questions, and connect customer insight to business outcomes.
- Strong storytelling and communication skills – comfortable simplifying complexity, building clear narratives and presenting confidently to senior audiences.
- Commercially astute – understands how brands grow, how P&Ls work, and how customer behaviour shows up in performance metrics.
- Skilled at working with and commissioning a range of research and insight methods (e.g., qual/quant research, brand and comms tracking, segmentation, journey insight, experimentation).
- Able to synthesise input from diverse sources (research, analytics, CX, market intel) into a coherent, integrated view.
Personal Attributes:
- Ability to thrive in a fast-paced, high-tech environment and manage complex problems.
- Customer-obsessed – motivated by building a truthful, nuanced view of our customers and using it to drive better decisions.
- Insight-to-action oriented – focused on impact, not just analysis; always asking “so what?” and “now what?”.
- Low-ego, high ownership – comfortable operating autonomously, rolling up your sleeves, and taking responsibility for outcomes in your segment.
- Collaborative and credible – able to work effectively across teams, building trust and alignment in a matrix environment.
- Influential without authority – willing and able to challenge thinking, propose alternatives and guide teams towards more customer-centric choices.
What’s next:
Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what’s compelling you to Gen, and walk you through the interview process.
Important Application Note – When you apply, please include your current city and country and let us know your work status (e.g., visa status, right to work in the UK, etc.).
Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.
Insight Business Partner - Cyber Safety in London employer: Gen Digital
Gen is an exceptional employer that champions a culture of innovation and collaboration, offering employees the flexibility of a hybrid work model in the vibrant city of London. With a strong focus on personal and professional growth, Gen provides competitive pay, comprehensive benefits, and a supportive environment where diverse perspectives are valued, ensuring that every team member can thrive while contributing to meaningful advancements in digital safety and financial empowerment.
StudySmarter Expert Advice🤫
We think this is how you could land Insight Business Partner - Cyber Safety in London
✨Get Involved in the Cybersecurity Community
Diving into the cybersecurity community is key for landing that full-time gig. Join forums like Reddit's r/cybersecurity or attend local meetups to connect with industry veterans and other job seekers. Networking is everything in this field—don’t just be a passive lurker!
✨Show Off Your Skills with Capture the Flag Competitions
Participate in Capture the Flag (CTF) competitions; these are not just a fun way to boost your skills but also a chance to showcase your talent to potential employers. Many companies, including Gen Digital, love seeing candidates who actively engage in these challenges.
✨Tailor Your Online Presence
Make sure your LinkedIn and any professional profiles reflect your cybersecurity expertise. Share your projects, whether they’re personal or from a previous role, to catch the eye of hiring managers. This is how they’ll find your passion and commitment to the field!
✨Apply Directly Through Gen Digital
Don’t forget to head straight to our website and check out any openings for cybersecurity roles at Gen Digital. Applying directly can sometimes give you an edge, especially if you can mention that you've been following our work or engaging in the community.
We think you need these skills to ace Insight Business Partner - Cyber Safety in London
Some tips for your application 🫡
Show off your technical skills:In cybersecurity, it's crucial to highlight your technical prowess. Make sure your CV showcases specific skills like network security, penetration testing, or threat analysis. If you have relevant certifications (like CEH or CISSP), pop those on the front page to grab attention!
Tailor your portfolio for the role:Even for a full-time role, a portfolio can set you apart. If you've worked on any cybersecurity projects—be it CTF challenges, security assessments, or research papers—include these in your application. This demonstrates not just your skills, but also your hands-on experience!
Use real-world examples:When writing your cover letter, don’t just stick to your qualifications. Share real-world examples of how you’ve tackled security issues or vulnerabilities. This gives the hiring team at Gen Digital insight into your practical problem-solving abilities and makes your application memorable.
Demonstrate your passion for cybersecurity:Cybersecurity is an ever-evolving field, so show us that you’re always learning! Mention any recent courses, webinars, or industry events you’ve attended. This not only exhibits your enthusiasm but also signals to Gen Digital that you’re committed to staying ahead in the game.
How to prepare for a job interview at Gen Digital
✨Sharpen Your Technical Skills
For a role in cybersecurity, it’s essential to be up-to-date with the latest tools and techniques. Brush up on your knowledge of firewalls, intrusion detection systems, and vulnerability assessment tools. Be ready to discuss specific scenarios where you’ve applied these skills, as hands-on experience can really set us apart in interviews.
✨Prepare for Scenario-Based Questions
Expect the interviewers at Gen Digital to throw in some hypothetical situations to see how you’d handle them. Think about common security breaches or incidents and be prepared to explain how you would respond. This not only shows your problem-solving skills but also your understanding of real-world cybersecurity challenges.
✨Highlight Your Certifications
Certifications like CompTIA Security+, CISSP, or CEH can give you a significant edge in a full-time role in cybersecurity. Make sure to mention these during your interview and be prepared to discuss what you learned through those certifications and how they relate to the position at Gen Digital.
✨Show Your Passion for Cybersecurity
Since you’re going for a full-time gig, showing genuine enthusiasm for the field can make all the difference. Share any personal projects, blogs, or communities you’re part of that relate to cybersecurity. This not only showcases your passion but also your commitment to staying engaged in this ever-evolving field.
