Staff Content Designer in London

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.

We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we'd love you to be part of Gen.

How We Work

Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.

About the Role

As a Principal Content Designer, you will shape how language, design, and technology come together to deliver intuitive, human-centered digital experiences. You'll define the content vision and strategy for one of our product pillars across Gen's global brands, including Norton and Avast, ensuring cohesive, customer-focused, and data-informed experiences at every touchpoint. This is both a strategic and hands‐on role. You'll collaborate across Product Design, Product Management, Engineering, Research, and Marketing to shape product narratives, strengthen information architecture, and build the overall experience. As part of our Content Design team, you'll scale content standards, frameworks, and systems that support clarity and trust. You'll also help define how AI‐powered experiences are designed and adopted internally and externally, setting standards that raise the bar for usability, consistency, and innovation.

Key Responsibilities

• Lead the Content Design vision and strategy within a product pillar, driving customer‐centric and data‐informed experiences across mobile, desktop, and web platforms.
• Design, test, and deliver core experience elements, including information architecture, interaction language, product naming, navigation, frameworks, and in‐product flows.
• Apply systems thinking and design principles to ensure language and interaction patterns scale across experiences, platforms, and global markets.
• Shape and evangelize best practices for AI‐powered tools and experiences, ensuring they are understandable, trustworthy, and adopted effectively across teams.
• Partner closely with UX Research to validate decisions, measure impact, and continuously evolve content and experience strategy.
• Collaborate across disciplines, including Product Design, Product Management, Engineering, Research, and Marketing, to deliver cohesive, user‐centered outcomes.
• Partner with internationalization and localization teams to deliver globally relevant experiences.
• Mentor other Content Designers, fostering craft excellence, innovation, and a positive, collaborative team culture.
• Oversee multiple strategic initiatives simultaneously, driving clarity of focus and delivering impact on time.

About You

Experience

• 8+ years in Content Design and UX design, with a proven track record shaping end‐to‐end digital experiences across complex product ecosystems.
• Hands‐on experience integrating AI into the design workflow to accelerate content creation, improve effectiveness, and define new interaction patterns.
• Deep experience designing for and contributing to systems of reusable, scalable content and interaction patterns across global products and platforms.
• Demonstrated ability to lead through ambiguity with minimal direction, set vision, and drive alignment across teams and initiatives.
• Experience mentoring and elevating the craft of other designers.
• Strong background working in global, matrixed organizations, with knowledge of internationalization and localization best practices.

Skills

• Exceptional narrative and communication skills, with the ability to translate complex, technical concepts into clear, compelling, human‐centered language.
• Comfortable influencing information architecture, interaction design, and end‐to‐end experience strategy.
• Strong command of UX and product design principles, with hands‐on experience in tools such as Figma, Jira, and Confluence.
• Ability to evaluate and adopt emerging AI tools and practices while ensuring usability, trust, and clarity.
• Skilled at influencing and partnering with cross‐functional teams at all levels of the organization.

Personal Attributes

• Strategic and hands‐on, able to shape vision while delivering practical outcomes.
• Customer‐focused and human‐centered in approach.
• Collaborative, with a strong instinct for building clarity, trust, and alignment across teams.
• Ability to thrive in a fast‐paced, high‐tech environment and manage complex problems.

What's Next

Your CV and portfolio (please make sure a link to your portfolio is included on your CV or within your application) will be reviewed by the recruiter and hiring manager to understand the scope of your work, the impact you've delivered, and how your experience aligns with the role. If shortlisted, the recruiter will contact you with a view to setting up a conversation to learn more about your background, what's motivating you, why you're interested in Gen and our products, and to go through the interview process.

Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.