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- Tasks: Act as a strategic partner, turning insights into actionable decisions for Cyber Safety brands.
- Company: Join Gen, a global leader in digital freedom and cybersecurity solutions.
- Benefits: Enjoy hybrid work, competitive pay, and a focus on your well-being and career growth.
- Other info: Collaborative environment with opportunities for continuous learning and development.
- Why this job: Make a real impact by shaping strategies that protect millions of users worldwide.
- Qualifications: Experience in customer insight and strategy, with strong storytelling skills.
The predicted salary is between 60000 - 75000 ÂŁ per year.
Location: London (Hybrid 3 days week in office)
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
We’re always looking for smart, fearless and high‑impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well‑being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
How We Work
Our hybrid work style (3 days in the London office) gives us the face‑to‑face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.
About the Role
The Insight Business Partner is a senior individual contributor within the Global Insights & Strategy team, part of Global Marketing (Marketing, Brand & Communications). This is a senior individual contributor role with no direct reports. Based in our London office on a hybrid basis, you will act as a strategic thought partner to segment and brand leadership for either Cyber Safety (Norton & Avast) or Trust‑based Solutions (LifeLock & MoneyLion). You will sit at the intersection of strategy, customer insight and stakeholder leadership – connecting the dots between research, analytics, CX, market trends and commercial performance to answer the big strategic questions that shape our brands, products and growth strategy. You will frame and scope the critical questions the business needs to answer, bring the voice of the customer into key decisions, and turn insight into clear, actionable choices for leaders and cross‑functional teams.
Key Responsibilities
- Strategic business partnering: Act as a trusted advisor to the Segment Lead / Brand Lead and their virtual leadership team on segment strategy, performance, customer base and competitive context for your business segment. Frame and refine critical business questions (e.g., portfolio choices, proposition direction, target audiences, pricing/packaging, experience priorities). Bring a customer‑ and evidence‑centred perspective into business planning, roadmap discussions and major investment or trade‑off decisions. Represent the voice of the customer in key forums – challenging constructively, highlighting risks and opportunities, and helping leaders see decisions through a customer lens.
- Turning insight into decisions & action: Synthesize insights from multiple sources – market and brand research, UX/CX insight, analytics, segmentation, commercial performance, external trends – into joined‑up, decision‑ready stories. Develop clear “so what / now what” narratives and compelling presentations, workshops and discussion materials that bring customers to life, move teams from data to decision, and drive cross‑functional alignment. Facilitate sessions that translate insight into concrete actions, e.g., proposition choices, experience improvements, messaging territories, target segments, or test‑and‑learn plans. Ensure that major insight outputs (e.g., segmentation, brand tracking, journey insight, strategic studies) are understood, used and re‑used by your stakeholders.
- Connecting the dots & shaping the learning agenda: Work closely with stakeholders and Insight team colleagues to ensure projects are framed against the right strategic questions for your segment. Lead research projects in partnership with external agencies – from shaping the brief and methodology through to synthesis and activation – ensuring outputs answer the strategic questions for your segment. Define and maintain a prioritised learning roadmap for your business area, aligned to the biggest opportunities, risks and decisions. Spot knowledge gaps and emerging questions, and translate them into clear briefs and programmes of work. Act as a connector across functions and disciplines – joining up signals across teams and sources into a unified view of customer needs and market dynamics. Play a leading role in developing the quarterly “State of Play” (integrated customer narrative) in collaboration with Insight team colleagues.
About you
Education: Bachelor’s degree in a relevant field (e.g., Business, Marketing, Economics, Psychology, Social Sciences, Statistics) or equivalent practical experience.
Experience: Significant experience in customer insight, strategy, consulting or a closely related field, ideally in consumer technology, subscription, financial services or adjacent categories. Proven track record of partnering with senior stakeholders on major strategic or commercial decisions (e.g., portfolio strategy, brand positioning, proposition development, experience design, go‑to‑market). Experience synthesising multiple data and insight sources (qualitative, quantitative, analytics, CX, market intelligence) into concise, decision‑ready outputs. Demonstrated impact in turning insight into action – influencing real changes in products, experiences, communications or commercial strategy.
Skills: Strategic, structured thinker – able to frame problems, prioritise questions, and connect customer insight to business outcomes. Strong storytelling and communication skills – comfortable simplifying complexity, building clear narratives and presenting confidently to senior audiences. Commercially astute – understands how brands grow, how P&Ls work, and how customer behaviour shows up in performance metrics. Skilled at working with and commissioning a range of research and insight methods (qual/quant research, brand and comms tracking, segmentation, journey insight, experimentation). Able to synthesise input from diverse sources (research, analytics, CX, market intelligence) into a coherent, integrated view.
Personal Attributes: Ability to thrive in a fast‑paced, high‑tech environment and manage complex problems. Customer‑obsessed – motivated by building a truthful, nuanced view of our customers and using it to drive better decisions. Insight‑to‑action oriented – focused on impact, not just analysis; always asking “so what?” and “now what?”. Low‑ego, high ownership – comfortable operating autonomously, rolling up your sleeves, and taking responsibility for outcomes in your segment. Collaborative and credible – able to work effectively across teams, building trust and alignment in a matrix environment. Influential without authority – willing and able to challenge thinking, propose alternatives and guide teams towards more customer‑centric choices.
Equal Opportunity Statement
Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.
Insight Business Partner - Cyber Safety employer: Gen Digital Inc.
Contact Detail:
Gen Digital Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Business Partner - Cyber Safety
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your storytelling skills. Be ready to share how your past experiences align with the role of Insight Business Partner, especially in terms of customer insight and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Insight Business Partner - Cyber Safety
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Insight Business Partner role. Highlight your experience in customer insight and strategy, and show how it aligns with our mission at Gen. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since this role involves turning insights into actionable decisions, demonstrate your storytelling abilities. Use clear narratives in your application to illustrate how you've influenced strategic decisions in the past. We love a good story that connects the dots!
Be Customer-Obsessed: We’re all about understanding our customers at Gen. In your application, share examples of how you've brought the voice of the customer into key decisions. Show us how you’ve used insights to drive better outcomes – we want to know how you think like a customer!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Gen Digital Inc.
✨Know Your Stuff
Before the interview, dive deep into Gen's mission and values, especially around cyber safety and digital freedom. Familiarise yourself with their products like Norton and Avast, and think about how your experience aligns with their goals. This will help you speak confidently about how you can contribute to their vision.
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your ability to connect customer insights to business outcomes. Think of specific instances where you've influenced strategic decisions or improved customer experiences. Be ready to discuss how you can bring a customer-centric perspective to Gen's strategic planning.
✨Be Ready to Collaborate
Gen values collaboration, so be prepared to discuss how you've worked effectively across teams in the past. Share stories that highlight your ability to build trust and align diverse stakeholders towards common goals. This will show that you're not just a lone wolf but a team player who thrives in a matrix environment.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the current challenges Gen faces in the cyber safety space or how they measure success in their strategic initiatives. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.