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For Companies At a Glance
- Tasks: Drive growth marketing campaigns and analyse performance across channels.
- Company: Join Gemini, a leading crypto platform reshaping finance and opportunity.
- Benefits: Competitive pay, equity grants, generous holidays, and professional development.
- Why this job: Be part of the crypto revolution and make a real impact in Europe.
- Qualifications: 0-3 years in paid marketing, strong communication, and a passion for crypto.
- Other info: Hybrid work model with a focus on collaboration and diversity.
The predicted salary is between 28800 - 48000 ÂŁ per year.
About the Company
Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all â bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure.
The Department: Marketing
The Role: Associate, Growth Marketing
Gemini is looking for a motivated crypto enthusiast with a deep understanding of Web3 & growth marketing to join as a Growth Marketing Specialist focused on growth in Europe. They will be responsible for developing and executing marketing campaigns across performance and organic growth marketing channels. The ideal candidate is collaborative and has experience partnering with crossâfunctional teams to launch campaigns, has a strong understanding of growth marketing, and has the ability to leverage data to develop comprehensive marketing strategies. This position will play a crucial role in the success of Gemini's growth in Europe. Success in this role requires a strong bias for action, and a desire to find ways to improve the acquisition funnel.
Responsibilities
- Lead growth marketing experimentation efforts with a focus on paid search, including test and learn design and execution, to improve conversion rates across channels.
- Analyze campaign performance across various performance marketing channels and identify opportunities.
- Collaborate with the design team to develop creative strategies based on industry best practices and dataâdriven learnings.
- Work crossâfunctionally with analytics, finance, legal, and product teams to support marketing initiatives.
- Manage and optimize Gemini's performance marketing channels across app and web to drive scalable growth while maintaining CAC and LTV.
- Oversee tracking and reporting for marketing channels in collaboration with marketing analytics teams.
- Implement and monitor A/B tests to drive performance improvements across all channels.
- Stay ahead of market trends and industry best practices to continuously refine marketing strategies.
Qualifications
- 0â3+ years of experience managing paid marketing channels, preferably within the crypto or finance industry.
- Strong communication skills with the ability to work effectively across teams.
- Handsâon experience with digital marketing channels, including paid search, paid social, and appâbased advertising.
- Experience with ad platforms such as Google Ads, Facebook Ads Manager & Apple Search Ads.
- Familiarity with data analysis tools such as Excel, Tableau, Looker, or similar platforms.
- Creative thinker with the ability to develop and execute innovative marketing strategies.
- Selfâstarter who requires minimal direction and can manage projects independently.
- Passionate about cryptocurrency and the Web3 ecosystem.
It Pays to Work Here
We take a holistic approach to compensation at Gemini, which includes:
- Competitive Compensation
- Longâterm incentive in the form of a new hire equity grant
- Up to 28 paid holidays (in addition to public/bank holidays)
- Retirement Plan Matching
- Generous Parental leave
- Comprehensive health plans
- Training and professional development
In London, we have a hybrid work policy. Employees are expected to work from the office part of the week. We believe our hybrid approach increases productivity through more inâperson collaboration where possible.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
Associate, Growth Marketing in London employer: Gemini Trust Company
Contact Detail:
Gemini Trust Company Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Associate, Growth Marketing in London
âšTip Number 1
Get to know the company inside out! Research Gemini's mission and values, and think about how your passion for crypto aligns with their goals. This will help you stand out in interviews and show that you're genuinely interested.
âšTip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
âšTip Number 3
Show off your skills! Prepare a portfolio or case studies of your previous marketing campaigns. Highlight your successes and how you used data to drive resultsâthis is key for a Growth Marketing role.
âšTip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre proactive and serious about joining the team at Gemini.
We think you need these skills to ace Associate, Growth Marketing in London
Some tips for your application đ«Ą
Show Your Passion for Crypto: When you're writing your application, let your enthusiasm for cryptocurrency and the Web3 ecosystem shine through. We want to see that youâre not just applying for a job, but that you genuinely care about the industry and its potential.
Tailor Your Experience: Make sure to highlight any relevant experience you have in growth marketing or managing paid channels. We love seeing how your skills align with our needs, so donât be shy about showcasing your achievements and how they relate to the role.
Be Data-Driven: Since this role involves analysing campaign performance, itâs a good idea to mention any experience you have with data analysis tools. We appreciate candidates who can leverage data to inform their strategies, so include specific examples if you can!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre proactive and keen to join our team!
How to prepare for a job interview at Gemini Trust Company
âšKnow Your Crypto Stuff
Make sure you brush up on your knowledge of cryptocurrency and the Web3 ecosystem. Familiarise yourself with current trends, key players, and how Gemini fits into the market. This will not only show your passion but also help you answer questions confidently.
âšShowcase Your Marketing Skills
Prepare to discuss your experience with growth marketing, especially in paid channels like Google Ads and Facebook Ads. Have specific examples ready that demonstrate your ability to analyse campaign performance and optimise for better results.
âšCollaborate Like a Pro
Since this role involves working cross-functionally, think of examples where you've successfully collaborated with different teams. Highlight your communication skills and how youâve contributed to team projects, especially in a fast-paced environment.
âšBe Data-Driven
Gemini values data analysis, so be prepared to talk about how you've used data tools like Excel or Tableau in your previous roles. Discuss any A/B testing you've conducted and how it impacted your marketing strategies. This will show you're not just creative, but also analytical.
