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- Tasks: Lead data analyses to support fan engagement and business intelligence.
- Company: Gemba merges sport, entertainment, and culture through data-driven insights.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and professional growth.
- Why this job: Join a passionate team shaping the future of fan engagement in sports and entertainment.
- Qualifications: 4+ years in data analysis with strong skills in SQL, Excel, and visualisation tools.
- Other info: Mentorship opportunities available; Gemba values diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Gemba City Of London, England, United Kingdom
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Gemba City Of London, England, United Kingdom
Join to apply for the Senior Analyst role at Gemba
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At Gemba, we work at the intersection of sport, entertainment and culture, bringing strategy, data and analytics, insights and communications together to deliver results that matter.
Our name comes from the Japanese term gemba, meaning \”the real place\”, which reflects our commitment to uncovering the truth at the heart of fan behaviour. Since 2006, we’ve built our reputation by understanding audiences deeply, helping our clients cut through the noise of an increasingly complex and competitive landscape.
We are proud to partner with major brands, rights holders and organisations to shape the future of sport and entertainment, whether driving commercial growth, increasing participation or creating meaningful engagement.
If you are passionate about fans, culture and creating impact, you’ll find your place at Gemba.
About The Role
We’re looking for a Senior Analyst to join our growing Data & Analytics team – someone with the technical skills to tackle complex data challenges and the communication skills to influence decisions at the highest level.
In this role, you’ll take a lead in designing and delivering end-to-end analytics projects. You\’ll work across CRM, digital, social, and research datasets to unlock strategic insights that shape how brands connect with fans. As a trusted analytics partner to both internal teams and clients, you’ll be expected to bring curiosity, rigour, and a strong point of view to every engagement.
This is a great opportunity for someone who thrives on autonomy, enjoys shaping deliverables, and wants to play a key role in developing Gemba’s analytics offering.
Responsibilities
- Lead the design and execution of data analyses to support fan segmentation, campaign measurement, and business intelligence
- Develop scalable, intuitive dashboards and visualisations using tools like PowerBI, Tableau, or Looker
- Own and enhance data pipelines and processes, ensuring data integrity and accessibility across projects
- Contribute to the development of advanced models and analytical frameworks (e.g. clustering, forecasting, propensity scoring)
Client Consulting & Insight Delivery
- Act as the analytics lead on key client accounts, translating business questions into analytical approaches
- Deliver compelling insight reports and dashboards that inform high-level strategic decisions
- Present findings confidently in workshops, pitches, and executive sessions
- Provide consultative input into broader marketing and fan engagement strategies
Collaboration & Thought Leadership
- Collaborate with Strategy, Creative, and Tech teams to deliver integrated, insight-led solutions.
- Mentor junior analysts and help establish best practices in analytics delivery
- Contribute to the development of Gemba’s IP, tools, and thought leadership in fan-first analytics
- Stay ahead of industry trends, tools, and methodologies, and introduce innovations to the team
About You
Experience & Background
- 4+ years in a data analyst, marketing analyst, BI analyst, or related role, ideally within an agency, consultancy, or high-growth environment
- Proven track record of delivering analysis that drives business impact
- Strong technical foundation in SQL, Excel, and data visualisation tools (PowerBI, Looker, Tableau)
- Experience with advanced analytics and ML techniques (segmentation, clustering, classification, propensity models)
- Tertiary qualifications in statistics, computer science, data science, economics, or a related field
- Experience working with CRM, digital marketing, and audience data is highly valued
- Exposure to cloud environments (e.g. GCP) and serverless workflows (e.g. Cloud Functions, BigQuery scripting)
- Passion for sport, entertainment, and how data can deepen fan connection
Skills & Tools
- Advanced data manipulation, storytelling, and problem-solving skills
- Ability to translate complex datasets into actionable, audience-friendly insights
- Strong verbal and written communication — you simplify complexity without oversimplifying
- Bonus: experience with Python, Git, GCP, PowerBI
Success Looks Like
- You lead analyses that influence major strategic decisions for clients
- Your dashboards and reports are a trusted source of truth for stakeholders
- You play a visible role in enhancing Gemba’s reputation in the market through smart, strategic analytics
- You mentor junior team members and elevate the overall quality of our analytics work
How To Apply
If you’re ready, click the Apply button below and submit your CV and cover letter. Address cover letters to Kiana Wong – People and Culture Coordinator.
Note: All candidates require working rights of this country to perform the role.
Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.
Recruitment Agencies, we appreciate the interest, but we’ve got this one covered. Thanks!
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Senior Analyst employer: Gemba
Contact Detail:
Gemba Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst
✨Tip Number 1
Familiarise yourself with Gemba's work and their approach to data analytics in the sports and entertainment sectors. Understanding their unique perspective on fan behaviour will help you tailor your discussions and demonstrate your genuine interest in their mission.
✨Tip Number 2
Brush up on your technical skills, especially in SQL and data visualisation tools like PowerBI or Tableau. Being able to showcase your proficiency in these areas during interviews can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how your previous analyses have driven business impact. Gemba values insights that lead to strategic decisions, so having concrete cases ready will highlight your capability as a Senior Analyst.
✨Tip Number 4
Network with current or former Gemba employees if possible. Engaging with them can provide insider knowledge about the company culture and expectations, which can be invaluable during your interview process.
We think you need these skills to ace Senior Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Senior Analyst role at Gemba. Focus on your data analysis, visualisation tools, and any experience in sports or entertainment.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data analytics and how it connects to fan engagement. Mention specific projects or experiences that demonstrate your ability to influence strategic decisions.
Showcase Technical Skills: Clearly outline your technical skills in SQL, Excel, and data visualisation tools like PowerBI or Tableau. Provide examples of how you've used these skills to solve complex data challenges in previous roles.
Demonstrate Communication Skills: Highlight your ability to present findings and insights effectively. Include examples of how you've communicated complex data to non-technical stakeholders, as this is crucial for the role.
How to prepare for a job interview at Gemba
✨Showcase Your Technical Skills
As a Senior Analyst, you'll need to demonstrate your technical prowess. Be prepared to discuss your experience with SQL, Excel, and data visualisation tools like PowerBI or Tableau. Bring examples of past projects where you successfully tackled complex data challenges.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice explaining your analytical findings in a way that is accessible to non-technical stakeholders. Use storytelling techniques to make your insights engaging and relevant.
✨Understand Gemba's Mission
Familiarise yourself with Gemba's focus on fan behaviour and the intersection of sport, entertainment, and culture. Be ready to discuss how your background aligns with their mission and how you can contribute to their analytics offering.
✨Prepare for Client-Focused Scenarios
Since you'll be acting as an analytics lead on key client accounts, think about how you would approach translating business questions into analytical strategies. Prepare examples of how you've delivered compelling insights that influenced strategic decisions in previous roles.
