At a Glance
- Tasks: Lead commercial marketing strategies in sport and entertainment, collaborating with diverse teams.
- Company: Gemba, a leader in sports and entertainment marketing.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a vibrant team dedicated to innovation and excellence in the industry.
- Why this job: Shape impactful strategies that resonate with C-suite leaders and drive commercial success.
- Qualifications: Experience in commercial marketing, strong analytical skills, and a passion for sports and entertainment.
The predicted salary is between 75600 - 92400 £ per year.
Gemba is seeking an experienced leader who understands the Commercial and Marketing world of Sport, Entertainment and Brands, and how these areas interact. This person will lead Gemba’s work with rightsholders across Europe and the Middle East, working closely with our Research & Insights and Digital & Data teams to develop strategies that are commercially sharp, insight-led and practical to deliver.
Act as a senior client adviser to rightsholders, brands and commercial teams across sport and entertainment.
Bring together Gemba’s strategy, research, insight, digital and data capabilities to solve complex commercial challenges.
Shape compelling, credible and achievable strategies that speak to the priorities of C-suite leaders.
Knowledge This Role Requires The Ability To Demonstrate:
- A deep understanding of the commercial ecosystem of sport and entertainment, including how rightsholders, brands, broadcasters, agencies and fans interact.
- Specific interest or expertise in direct fan commercialisation, including ticketing, licensing, merchandising and hospitality.
- Strong understanding of digital fan engagement, including new channels, platforms and methods of content distribution.
- Knowledge of how marketing strategy, campaign design and campaign execution translate into measurable commercial outcomes.
- The ability to define, track and measure KPIs that demonstrate commercial success.
- An understanding of how rightsholders are organised, and how they balance on-field performance, fan engagement and commercial priorities.
Skills This Role Requires The Ability To:
- Design commercial and marketing strategies for clients.
- Integrate multiple streams of analysis, including survey data, first-party data, market evidence and stakeholder consultation, into coherent, compelling and realistic strategies.
- Build and oversee commercial models with multiple drivers, inputs and scenarios to support senior decision-making.
- Translate complex analysis into clear, visually impactful PowerPoint materials that tell a strong strategic story.
- Maintain strong attention to detail across both data analysis and written and visual outputs.
- Deliver compelling presentations remotely and in person, with confidence in front of senior stakeholders.
Implement strategies:
- Lead a team which deploys ticketing strategies, leveraging Gemba Data team, client direct marketing teams and Gemba Paid Media team.
- Work alongside Gemba Digital Analytics team and client marketing teams to support content and campaign deployment based on performance.
- Work with client retail and licensing teams to support new product development process and range development.
- Support management of client CRM systems, working with Gemba Data team.
Measurement:
- Lead a team which evaluates the success of deployed strategies, working with Gemba’s data, digital and fan insights teams.
- Showcase clear understanding of how best to assess ROI / equivalent metrics to support clients in showcasing whether a campaign or strategy achieved their desired outcome.
Experience Role:
This role requires experience that may include a combination of agency, consulting or rightsholders experience in Sport, Entertainment, Marketing or a related field. Your previous role(s) will have involved:
- Working in rightsholder commercial and marketing functions, such as partnerships, ticketing, hospitality, licensing, merchandising, or strategy and operations.
- Working with brands involved in sport and entertainment partnerships, sponsorship or fan engagement.
- A proven track record leading senior client conversations, shaping strategic recommendations and overseeing high-quality project delivery.
- Working across multiple functions and disciplines, ideally including research, insight, digital, data, commercial strategy and marketing execution.
Head of Commercial Marketing employer: Gemba
At Gemba, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our unique training programmes that empower team members to leverage AI tools, allowing them to focus on strategic and creative tasks. With our rapid expansion plans and a supportive work environment, Gemba offers a rewarding opportunity for those looking to make a significant impact in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gemba and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gemba are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gemba on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gemba. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Commercial Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gemba. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gemba:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gemba’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gemba
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gemba will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gemba, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
