At a Glance
- Tasks: Transform data into compelling stories that drive client decisions and fan engagement.
- Company: Join Gemba, where sport, entertainment, and culture meet data-driven insights.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
- Why this job: Be at the forefront of fan-focused analytics and make a real impact.
- Qualifications: 2+ years in data analysis with strong skills in SQL and data visualisation tools.
The predicted salary is between 35000 - 45000 £ per year.
About Us – Fan Focused. Results Driven
At Gemba, we work at the intersection of sport, entertainment and culture, bringing strategy, data and analytics, insights and communications together to deliver results that matter. Our name comes from the Japanese term gemba, meaning "the real place", which reflects our commitment to uncovering the truth at the heart of fan behaviour. Since 2006, we’ve built our reputation by understanding audiences deeply, helping our clients cut through the noise of an increasingly complex and competitive landscape. We are proud to partner with major brands, rights holders and organisations to shape the future of sport and entertainment, whether driving commercial growth, increasing participation or creating meaningful engagement. If you are passionate about fans, culture and creating impact, you’ll find your place at Gemba.
About The Role
We’re looking for a curious, detail-driven Analyst to join our Data & Analytics team. Someone who is passionate about turning numbers into narratives and building stories that clients can act on. In this role, you’ll support in designing and delivering end-to-end analytics projects. You'll work across CRM, digital, social, and research datasets to unlock strategic insights that shape how brands connect with fans. As a trusted analytics partner, you’ll help clients understand their audiences and make smarter, data-led decisions. This is a great opportunity for someone who enjoys hands‑on analysis, wants to take ownership of deliverables, and is ready to help shape how brands connect with fans.
Responsibilities
- Query, clean, and transform data from multiple sources to communicate trends, behaviours and opportunities.
- Design and execute data analyses to support fan segmentation, campaign measurement, and business intelligence.
- Develop scalable, intuitive dashboards and visualisations using tools like PowerBI, Tableau, or Looker.
- Contribute to the development of advanced models and analytical frameworks (e.g. clustering, forecasting, propensity scoring).
Client Communication & Reporting
- Work closely with internal teams and client stakeholders to translate findings into recommendations.
- Prepare clear, well‑structured reports and documentation for both technical and non‑technical audiences.
- Present findings with clarity and confidence, supporting client workshops and planning sessions.
Team Collaboration & Innovation
- Collaborate with Strategy, Creative, and Tech teams to deliver integrated project outcomes.
- Contribute to Gemba’s internal IP, case studies and thought leadership.
- Stay curious and always seek new ways to explore and present data.
About You
Experience & Background
- 2+ years in a data analyst, marketing analyst, or BI analyst role.
- Strong technical foundation in SQL, Excel, and data visualisation tools (PowerBI, Looker, Tableau).
- Tertiary qualifications in computer science, statistics, economics, mathematics, or similar.
- Familiarity with serverless workflows (e.g. Google Cloud Functions).
- Interest in advanced analytics and ML techniques (segmentation, clustering, classification, propensity models).
- A passion for sport, entertainment and the power of data to drive connection.
Skills & Tools
- Solid data manipulation, storytelling and problem‑solving skills.
- Experience working with large datasets across CRM, digital, or marketing platforms.
- Strong communication skills and ability to simplify complexity.
- Ideally, exposure to Python, GCP, Git, or advanced analytics models.
Success Looks Like
- Insightful analysis that leads to clear, impactful client decisions.
- Outputs that feel effortless for clients to use and understand.
- A strong contributor to Gemba’s growing reputation in fan‑first analytics.
How To Apply
If you’re ready, click the Apply button below and submit your CV and cover letter. Address cover letters to Elaine Passanha, Senior People Manager. Note: All candidates require working rights of this country to perform the role. Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.
Fan-Focused Data & Insights Analyst employer: Gemba
At Gemba, we pride ourselves on being a fan-focused and results-driven employer, where your passion for sport and entertainment can thrive. Our collaborative work culture fosters innovation and creativity, providing ample opportunities for professional growth through hands-on projects and cross-functional teamwork. Located in a vibrant environment, we offer a unique chance to make a meaningful impact while working with leading brands and organisations in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Fan-Focused Data & Insights Analyst
✨Tip Number 1
Get to know Gemba inside out! Research their projects, values, and the latest trends in fan engagement. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss how your past experiences relate to the role and how you can turn data into actionable insights that resonate with fans.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Gemba team and making an impact in the world of sport and entertainment.
We think you need these skills to ace Fan-Focused Data & Insights Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Fan-Focused Data & Insights Analyst role. Highlight your data analysis experience and any relevant tools you've used, like SQL or PowerBI, to show us you're the right fit.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're passionate about fans and data. Share specific examples of how you've turned numbers into narratives in previous roles, and don’t forget to address it to Elaine Passanha!
Showcase Your Analytical Skills:In your application, emphasise your analytical skills and any projects where you've successfully derived insights from data. We want to see how you can help brands connect with fans through your analytical prowess.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Gemba!
How to prepare for a job interview at Gemba
✨Know Your Data Tools
Make sure you’re familiar with the data visualisation tools mentioned in the job description, like PowerBI, Tableau, or Looker. Brush up on your SQL and Excel skills too, as these will likely come up during technical discussions.
✨Understand Fan Behaviour
Since Gemba focuses on fan behaviour, do some research on current trends in sports and entertainment analytics. Be ready to discuss how data can drive engagement and decision-making for brands in this space.
✨Prepare Your Storytelling Skills
Practice turning complex data into compelling narratives. Think of examples from your past work where you transformed numbers into actionable insights, and be prepared to share these stories during the interview.
✨Show Your Curiosity
Gemba values curiosity, so come prepared with questions about their projects and methodologies. This shows that you’re not just interested in the role, but also in how you can contribute to their mission of connecting brands with fans.
