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- Tasks: Lead growth strategies for a trendy e-commerce brand across multiple platforms.
- Company: Boutique contemporary lifestyle brand with a focus on global expansion.
- Benefits: Competitive salary, bonus, equity opportunities, and flexible remote work.
- Why this job: Make a real impact in a fast-paced, innovative environment while driving growth.
- Qualifications: 7 years in performance marketing with strong knowledge of social media ad platforms.
- Other info: High autonomy and ownership in a data-driven culture that rewards results.
The predicted salary is between 80000 - 90000 £ per year.
Location: Remote (Flexible)
Salary: Circa £80,000 - £90,000 with a 10% Bonus and Future Equity
My client is a boutique contemporary e-commerce lifestyle brand seeking to accelerate growth in a number of markets across the globe, including the UK, US and Asia. The Head of Growth - eCommerce will be a strategic yet hands-on individual who will own and scale their customer acquisition and retention engine.
You’ll work closely with their Creative Strategists and Creative team to drive growth through performance marketing, testing, and data-led decision-making, responsible for the performance of their paid social spend. While execution support is in place, you’ll need to know your way around Meta and TikTok Ads Manager — not just for oversight, but for quick optimizations, audits, and performance troubleshooting when needed. This isn’t a hands-off role. You will understand how the platforms work at a technical level, spot inefficiencies or missed opportunities, and know what levers to pull when performance dips.
If you live and breathe performance marketing, rapid experimentation, and full-funnel growth strategy, this one’s for you.
The Role:
- Oversee paid acquisition across Meta, TikTok, Google, and Pinterest, working alongside their Creative Strategists and Influencer & Partnerships Manager
- Own and lead the creative strategy: identify winning angles, develop testing frameworks, and collaborate with UGC, Content, and Editing teams to launch new ads
- Analyze performance data and turn insights into actionable next steps across the full funnel
- Improve key metrics across CAC, LTV, ROAS, retention, conversion rate, and AOV
- Manage creative testing roadmaps and campaign experiments
- Collaborate with the e-mail, landing page, and Customer Experience teams to optimize the entire journey
- Report performance and learnings to the leadership team weekly
- Build and manage freelance or internal contributors as needed
The Candidate:
- 7 years of experience in growth or performance marketing for a DTC or e-commerce brand
- Worked within high-growth digital brands, ideally within retail, lifestyle, fashion or home sectors
- Strong working knowledge of Meta, TikTok, Google and Pinterest ads manager — you don’t need to be executing everything, but you can jump in confidently to spot issues or guide improvements
- Experience scaling a brand from low to mid 7 figures to £10m in revenue
- A clear appreciation of the SME business sector and the nuances of working within such an environment, with comfort operating in a fast growing, rapidly evolving environment
- Deep understanding of creative strategy and what makes an ad perform — from hook to format to iteration
- Ability to lead and systemize a performance creative testing process
- Data-driven mindset with experience of using tools like GA4, Triple Whale, Motion, or Northbeam
- Proven ability to scale paid acquisition while maintaining healthy CAC:LTV
- Experience running A/B tests, analyzing results, and iterating quickly
- Built or managed a small growth team or freelance network
- Motivated by the opportunity to create and execute their strategy end-to-end and grow their existing team as your impact is felt.
The package will be tailored around the appointed individual and is intended to attract and retain leading talent, with the future incentive of equity once your impact has been demonstrated. This role offers high autonomy, ownership, and freedom to experiment in a high-performance, data-driven culture that moves quickly and rewards results. The role is fully remote and offers flexibility to suit your lifestyle.
GEM Partnership is acting as an employment agency on this vacancy.
Head of Growth - eCommerce in London employer: Gem Partnership
Contact Detail:
Gem Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth - eCommerce in London
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your growth strategies and results. This is your chance to demonstrate how you’ve driven performance marketing success in previous roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to brands you love and express your interest in helping them grow. You never know when they might need someone with your expertise.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talent that can drive growth. Make sure your application stands out by tailoring it to the specific role and highlighting your relevant experience.
We think you need these skills to ace Head of Growth - eCommerce in London
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for growth and performance marketing shine through. We want to see that you live and breathe this stuff, so share examples of how you've driven growth in previous roles.
Be Data-Driven: Since this role is all about data-led decision-making, make sure to highlight your experience with analytics tools. We love candidates who can turn numbers into actionable insights, so don’t hold back on sharing your successes!
Tailor Your Application: Take the time to customise your application for us. Mention specific experiences that align with our needs, especially around paid acquisition and creative strategy. This shows you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity. Plus, it makes the process smoother for everyone!
How to prepare for a job interview at Gem Partnership
✨Know Your Numbers
Before the interview, brush up on key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've improved these in past roles. This shows you understand the numbers that drive growth and can speak their language.
✨Showcase Your Creative Strategy Skills
Prepare examples of successful campaigns you've led, focusing on your creative strategy. Discuss how you identified winning angles and collaborated with teams to launch ads. This will demonstrate your hands-on experience and strategic thinking.
✨Familiarise Yourself with the Platforms
Make sure you're comfortable discussing Meta, TikTok, Google, and Pinterest Ads Manager. Be ready to talk about specific optimisations you've made or issues you've spotted in past campaigns. This will show you’re not just a strategist but also technically savvy.
✨Emphasise Your Data-Driven Mindset
Be prepared to discuss how you've used data tools like GA4 or Triple Whale to inform your decisions. Share examples of A/B tests you've run and what insights you gained. This will highlight your analytical skills and ability to iterate quickly based on performance.
