At a Glance
- Tasks: Lead and innovate marketing strategies for a top property consultancy.
- Company: Join Sanderson Weatherall, a respected B Corp with a commitment to sustainability.
- Benefits: Enjoy a competitive salary, hybrid working, and significant leadership exposure.
- Other info: Collaborate with senior stakeholders and mentor a talented marketing team.
- Why this job: Shape the future of marketing in a dynamic, values-driven organisation.
- Qualifications: Proven marketing leadership experience and strong strategic thinking skills.
Job Description
GEM Partnership is delighted to be partnering exclusively with Sanderson Weatherall, one of the UK's leading independent property consultancies, in the appointment of a Head of Marketing.
Established in 1858, Sanderson Weatherall has built a reputation for delivering exceptional property consultancy services across the commercial property sector.
As a certified B Corp organisation, the business combines commercial success with a strong commitment to environmental responsibility, social value and sustainable growth.
This is a pivotal leadership opportunity, offering the successful candidate the chance to shape and deliver the firm's marketing strategy during an exciting period of growth and transformation.
Working closely with the Executive Board, Shareholders and Heads of Department, you will lead the marketing function, strengthen brand positioning and support business growth across multiple service lines throughout the UK.
The Opportunity
This is far more than a traditional marketing management position.
As Head of Marketing, you will have the opportunity to influence business strategy, develop innovative marketing initiatives and position Sanderson Weatherall as a leading voice within the property consultancy sector.
You will be supported by an established marketing team and work alongside senior stakeholders across the business to develop impactful campaigns, enhance brand visibility, generate leads and identify opportunities to leverage emerging technologies, including AI-powered marketing solutions.
Key Responsibilities
- Develop and deliver annual, quarterly and campaign-specific marketing strategies aligned to business objectives.
- Lead multi-channel marketing activities across digital and traditional platforms.
- Own and enhance the Sanderson Weatherall brand, ensuring consistency of messaging, positioning and visual identity.
- Act as a strategic marketing adviser to the Executive Board, Shareholders and Heads of Department.
- Oversee digital marketing performance including SEO, AIO, PPC, Google Ads and content marketing initiatives.
- Manage and optimise marketing budgets to maximise return on investment.
- Drive lead generation activity and support business development initiatives through effective campaign delivery and marketing collateral.
- Lead CRM development and explore opportunities to enhance customer engagement, pipeline management and marketing automation, including Hub Spot.
- Analyse market trends, competitor activity and campaign performance, producing meaningful reporting and recommendations for senior leadership.
- Champion innovation and help prepare the business for future AI-driven marketing opportunities.
- Lead, mentor and develop the marketing team, fostering a culture of collaboration, performance and continuous improvement.
- Build strong relationships with internal stakeholders, external agencies and creative partners.
About You
We are interested in speaking with ambitious marketing leaders who can demonstrate a blend of strategic thinking, commercial awareness and hands-on delivery experience.
You will ideally possess
- Experience operating at Head of Marketing level or be ready to step into a senior marketing leadership role.
- Experience within professional services, property, consultancy, LLP environments or similarly complex organisations.
- Strong expertise across brand management, digital marketing and integrated campaign delivery.
- Experience working with CRM platforms, marketing technology solutions and data-driven marketing approaches.
- Excellent stakeholder management skills with the ability to influence senior decision-makers.
- Strong commercial acumen, analytical capabilities and reporting skills.
- The ability to balance strategic thinking with operational delivery.
- Previous experience leading, coaching and developing teams.
- A degree in Marketing, Business, Communications or a related discipline would be advantageous.
What's on Offer?
- Opportunity to shape the future direction of marketing within a highly respected national consultancy.
- Significant exposure to Executive Board and Shareholder-level decision making.
- Hybrid working model.
- National remit across a multi-disciplinary business.
- Leadership of an established marketing function.
- Excellent salary and benefits package designed to attract and retain exceptional talent.
- The opportunity to join a values-driven organisation with a strong heritage and ambitious plans for future growth
If you feel you have the qualities our client is seeking, please submit your CV and covering letter indicating your current package or for a discreet conversation call our Peterlee office.
GEM Partnership is acting as an employment agency on this vacancy.
Due to the high volume of applications we receive, we are unable to contact every candidate individually.
If you do not hear from us within 7 days of submitting your application, please assume that you have not been shortlisted on this occasion.
We are committed to fair, consistent, and inclusive recruitment practices, and all applications are reviewed in line with relevant employment legislation and our equal opportunities principles.
To stay safe in your job search we recommend that you visit Jobs Aware, a non-profit, joint industry and law enforcement organisation working to combat job scams.
Visit the Jobs Aware website to get free, expert advice for safer job search.
GEMPS
Head Of Marketing in Leeds employer: Gem Partnership
Join a dynamic team dedicated to transforming lives through innovative vocational training in the North East. As an Electrical Workshop Trainer, you'll benefit from a supportive work culture that prioritises professional development and offers unique opportunities for growth within the manufacturing sector. Our commitment to excellence ensures that you will be part of a prestigious organisation that values your expertise and creativity in delivering inspiring training programmes.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gem Partnership and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gem Partnership are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gem Partnership on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gem Partnership. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gem Partnership. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gem Partnership:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gem Partnership’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gem Partnership
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gem Partnership will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gem Partnership, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
