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For Companies At a Glance
- Tasks: Lead marketing strategy and drive interest in innovative software solutions.
- Company: Join a fast-growing SaaS company transforming training and compliance globally.
- Benefits: Enjoy a competitive salary, bonuses, shares, and hybrid working options.
- Why this job: Be part of an ambitious team with opportunities for career growth and impact.
- Qualifications: Experience in SaaS marketing, digital expertise, and a relevant degree or qualification required.
- Other info: Potential to evolve into a director-level role based on performance.
The predicted salary is between 40000 - 52000 £ per year.
Head of Marketing
Salary: £50,000 – £65,000 + Bonus + Shares
Location: Sunderland (Hybrid)
My client is a rapidly growing SaaS organisation offering a market leading solution designed to enhance training, build skills and ensure compliance for clients across the globe.
Underpinned by significant investment, there is a clear roadmap for business transformation, which will translate into aggressive growth over the next 2 years, as they continue to commercialise their offering at pace.
The Head of Marketing role is a key appointment in achieving the companys ambitious growth plans. While the position will initially focus on leading marketing strategy and driving strong interest in the companys software solution, there is potential for it to evolve into a director-level role over time, depending on performance and the companys scaling needs.
The Role:
- Devise and implement their end-to-end marketing strategy.
- Develop and maintain a full marcomms plan.
- Support lead generation through creating and executing an effective digital marketing strategy.
- Managing the Marketing budget
- Organically grow the team as the company evolves, providing leadership and aspiring future talent.
- Develop and implement digital marketing campaigns, whilst supporting the evolution of their website, social media channels and broader brand related collateral.
- The marketing mix will span a range of channels including e-mail, PPC, organic and paid SEO, website, social, video, webinars and events.
- Undertake research and produce content to improve SEO and website conversions monitoring and evaluating performance.
- Co-ordinate a series of educational webinars and knowledge transfer events.
- Monitor digital channel performances and produce reports and recommendations for areas of improvement.
- Working as part of the broader senior management team on strategic decisions and future investment to achieve ambitious growth and organisational development objectives.
The Candidate:
- You should possess a stellar Marketing background in SaaS, technology, data or similar in an SME / fast-growth organisation.
- Comfortable in a stand-alone mandate with the ability and aspirations to build and lead a team as the role grows.
- Digital marketing expertise with a track record of executing successful lead generation programmes.
- Ideally fluent in HubSpot, or with strong knowledge in other marketing automation tools, allied with a strong understanding of paid social channels including Facebook and LI.
- Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix.
- Degree qualified in a related subject or holding a professional qualification in digital marketing.
This is a fantastic opportunity to join an ambitious organisation at an exciting stage in its journey, with genuine opportunities for career development. The role offers potential future growth into a director-level position, subject to performance, and includes a hybrid working pattern after an initial office-based onboarding period.
GEM Partnership is acting as an employment agency on this vacancy.
Head of Marketing in Houghton Le Spring employer: Gem Partnership
Contact Detail:
Gem Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Houghton Le Spring
✨Tip Number 1
Network with professionals in the SaaS and marketing sectors. Attend industry events, webinars, or local meetups in Houghton Le Spring to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing, especially within the SaaS industry. Being able to discuss current strategies and tools like HubSpot or PPC campaigns during interviews will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Prepare to showcase your previous successes in lead generation and digital marketing campaigns. Have specific examples ready that highlight your ability to drive results, as this will be crucial in convincing the hiring team of your capabilities.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. Presenting your ideas on how to enhance their marketing efforts during the interview can set you apart as a proactive candidate who is genuinely interested in contributing to their growth.
We think you need these skills to ace Head of Marketing in Houghton Le Spring
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SaaS marketing and showcases your digital marketing expertise. Use specific examples of successful lead generation programmes you've executed.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their ambitious growth plans and mention any relevant achievements that demonstrate your capability to lead marketing strategies.
Showcase Your Digital Skills: Emphasise your proficiency in marketing automation tools like HubSpot and your understanding of paid social channels. Provide examples of how you've used these tools to drive results in previous roles.
Highlight Leadership Experience: If you have experience building and leading teams, make sure to include this in your application. Discuss your leadership style and how you plan to grow the marketing team as the company evolves.
How to prepare for a job interview at Gem Partnership
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing strategies, particularly in SaaS or technology sectors. Highlight specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive growth.
✨Understand the Company’s Vision
Research the company’s current marketing efforts and their roadmap for growth. Showing that you understand their goals and how you can contribute will set you apart from other candidates.
✨Demonstrate Leadership Skills
Since this role involves building and leading a team, be ready to share examples of how you've successfully managed teams in the past. Discuss your leadership style and how you inspire and develop talent.
✨Prepare for Digital Marketing Questions
Expect questions about your experience with digital marketing tools, especially HubSpot and social media platforms. Be ready to explain how you've used these tools to generate leads and improve campaign performance.
