Head of Growth - eCommerce

Overview

Role: Head of Growth – eCommerce

Location: Remote (Flexible)

Salary: Circa £80,000 – £90,000 + 10% Bonus + Future Equity

My client is a boutique contemporary e-commerce lifestyle brand seeking to accelerate growth in multiple markets across the globe, including the UK, US and Asia.

The Head of Growth – eCommerce will be a strategic yet hands-on individual who will own and scale their customer acquisition and retention engine.

You’ll work closely with Creative Strategists and the Creative team to drive growth through performance marketing, testing, and data-led decision-making, responsible for the performance of paid social spend.

While execution support is in place, you’ll need to know your way around Meta and TikTok Ads Manager — not just for oversight, but for quick optimizations, audits, and performance troubleshooting when needed.

This isn’t a hands-off role. You will understand how the platforms work at a technical level, spot inefficiencies or missed opportunities, and know what levers to pull when performance dips. If you live and breathe performance marketing, rapid experimentation, and full-funnel growth strategy, this role is for you.

The Role

• Oversee paid acquisition across Meta, TikTok, Google, and Pinterest, working alongside Creative Strategists and the Influencer & Partnerships Manager
• Own and lead the creative strategy: identify winning angles, develop testing frameworks, and collaborate with UGC, Content, and Editing teams to launch new ads
• Analyze performance data and turn insights into actionable next steps across the full funnel
• Improve key metrics across CAC, LTV, ROAS, retention, conversion rate, and AOV
• Manage creative testing roadmaps and campaign experiments
• Collaborate with the e‑mail, landing page, and Customer Experience teams to optimize the entire journey
• Report performance and learnings to the leadership team weekly
• Build and manage freelance or internal contributors as needed

The Candidate

• 7+ years of experience in growth or performance marketing for a DTC or e‑commerce brand
• Experience with high‑growth digital brands, ideally in retail, lifestyle, fashion or home sectors
• Strong working knowledge of Meta, TikTok, Google and Pinterest ads managers — you don’t need to execute everything, but you can jump in confidently to spot issues or guide improvements
• Experience scaling a brand from low to mid 7 figures to £10m+ in revenue
• Understanding of the SME business environment and comfort operating in a fast-growing, rapidly evolving setting
• Deep understanding of creative strategy and what makes an ad perform — from hook to format to iteration
• Ability to lead and systemize a performance creative testing process
• Data-driven mindset with experience using GA4, Triple Whale, Motion, or Northbeam
• Proven ability to scale paid acquisition while maintaining healthy CAC:LTV
• Experience running A/B tests, analyzing results, and iterating quickly
• Built or managed a small growth team or freelance network
• Motivated to create and execute an end‑to‑end strategy and grow the existing team as impact is felt

The package will be tailored around the appointed individual and is intended to attract and retain leading talent, with the future incentive of equity once your impact has been demonstrated.

This role offers high autonomy, ownership, and freedom to experiment in a high‑performance, data‑driven culture that moves quickly and rewards results.

The role is fully remote and offers flexibility to suit your lifestyle.

GEM Partnership is acting as an employment agency on this vacancy.