Product Manager, GelatoConnect in London

About Gelato

Gelato has created the world’s largest global network for on‑demand production of custom products, from t-shirts and mugs to books and wall art. We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production. By producing locally and perfectly matching supply with demand, we eliminate waste and reduce carbon emissions. At Gelato, we don’t own production facilities, we build the software that connects them. With over 140 production partners in 32 countries, our network can deliver custom products to five billion people in just 72 hours. It’s smarter, faster, and greener.

With GelatoConnect, our SaaS platform, we are driving innovation in print production. GelatoConnect simplifies operations for print producers by automating procurement, workflows, and logistics into one seamless system. By boosting efficiency and cutting costs, it helps businesses scale to meet market demands. With GelatoConnect, we are reshaping the print industry to be more efficient, sustainable, and profitable.

What You Will Be Doing

The world of software is being reshaped by AI - and so is print. At Gelato, we are building GelatoConnect, an AI‑powered operating system that helps print service providers (PSPs) run smarter, faster, and more profitably. We are at the forefront of bringing vertical SaaS and AI into one of the world’s oldest industries. Product managers at Gelato operate with full ownership of a product area, from early discovery through to live operation. You will be responsible not only for defining what to build, but for ensuring it works in practice - for customers, in real workflows, under real constraints.

You will work directly with PSP customers to understand their operations, identify pain points, and translate complex, often fragmented workflows into practical, usable software. You will partner closely with a small, high‑ownership engineering team and play an active role in both discovery and delivery - including shaping solutions, validating outputs, and supporting execution. You will have accountability for business outcomes. This is not a traditional PM role. There is no clear separation between product, design, and delivery. We expect you to build, not just specify. You will use AI tools - Claude, Cursor, Lovable, and others - to prototype ideas, validate concepts with working software, and accelerate every stage of product development. Our team follows an AI‑first, prototype‑first approach and we iterate at speed.

Key Responsibilities

• Owning the vision, strategy, and roadmap for your product area - setting clear goals and driving outcomes, not feature output
• Working directly with PSP customers to deeply understand their operations, pain points, and what success looks like in their business
• Leading a team of engineers through rapid, iterative delivery cycles
• Using AI tools daily to build prototypes, run data analysis, draft specs, create evals, and validate ideas before committing engineering time
• Defining and tracking success metrics that tie to customer value and business impact
• Collaborating across product teams and with Sales, Onboarding, and Customer Success to ensure cohesive product experiences
• Obsessing over data quality, instrumentation, and feedback loops - you are the person who knows what is working, what is not, and why
• Thinking entrepreneurially: identifying where to build, where to buy, and where to partner - and acting on it with urgency

Who You Are

You are a builder at heart. You believe the best product thinking happens when you can make ideas tangible - fast. You do not wait for permission or perfect information; you prototype, test, learn, and iterate. You treat AI as a thought partner and a force multiplier, not just a feature to ship.

You have an entrepreneurial mentality and thrive in environments where ambiguity is the norm. You are comfortable operating across strategy and execution - framing a market opportunity in the morning and debugging a customer integration issue in the afternoon. You communicate with precision and empathy, and you earn trust by consistently delivering results.

You take accountability seriously. With AI, you can delegate the work but not the accountability. You define what good looks like before you start, evaluate outputs critically, catch what is wrong before it ships, and own the outcomes of your AI‑assisted workflows.

AI Fluency Expectations

We set a high bar for AI fluency. This is not about knowing which tools exist - it is about having AI embedded into how you work every day, with repeatable systems and measurable impact. Concretely, we expect you to:

• Use AI tools as part of your daily workflow for discovery, analysis, prototyping, and communication
• Build working prototypes and MVPs using AI‑assisted development — not just wireframes or slide decks
• Demonstrate an iterative, AI as thought partner approach: prompt, push back, refine, evaluate - not just accept the first output
• Show an upward trajectory of AI fluency - what have you tried, what did you abandon, and how has your approach evolved?
• Take full accountability for AI‑generated outputs: you verify, you evaluate, you own the quality

Key Requirements

• You have 5+ years of hands‑on product management experience in B2B SaaS, vertical SaaS, or workflow/operational software, ideally in a startup or scale‑up environment
• You have owned products end‑to‑end, from customer discovery through to delivery and live operation - not just contributing to a subset of the lifecycle
• You are comfortable working closely with engineering and are technically fluent: you can discuss architecture tradeoffs, work with data (e.g. SQL), and build functional prototypes when needed
• You have practical experience using AI in your workflow (e.g. prototyping, analysis, spec creation), with clear examples of how it improved speed or decision quality
• You are able to take ambiguous, incomplete, or conflicting inputs and turn them into clear priorities, decisions, and shipped outcomes
• You demonstrate strong product judgment: you can prioritize effectively, say no when needed, and focus on what drives real customer and business value
• You can advocate for decisions with both qualitative insight and quantitative rigor
• You communicate with clarity and conviction - in writing, in demos, and in customer conversations
• You are energized by the challenge of bringing a traditional industry into the AI age

Graduate degree with strong academic performance is valued, but what you have built matters more than where you studied.

What it’s like to work at Gelato

We are a customer‑obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it’s worth learning more about our culture and how we work before presenting your application.

At Gelato, we pride ourselves on our global presence with 14 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.

Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.