At a Glance
- Tasks: Lead the UK CRM product roadmap and ensure seamless integration with global systems.
- Company: Join a leading automotive company focused on innovation and customer engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate globally and drive CRM adoption across a dynamic dealership network.
- Why this job: Make a real impact in the automotive industry while working with cutting-edge technology.
- Qualifications: Experience in automotive retail and strong project delivery skills required.
The predicted salary is between 60000 - 80000 £ per year.
To own the UK CRM and customer engagement product roadmap, ensuring the selection, localisation and implementation of CRM capabilities that enable efficient retail operations (Sales, Finance and Aftersales) and maintain alignment with Global Headquarters' digital platforms and data standards in China.
Main responsibilities:
- Systems Strategy & Implementation: Lead the end-to-end lifecycle for UK CRM/DMS solutions (e.g., Pinewood, Keyloop, HubSpot), from selection and localisation through implementation and continuous improvement. Ensure effective integration with UK retail essentials, including vehicle data services (DVLA/HPI) and retail finance products (PCP/HP).
- Requirements Definition & Translation: Act as the interface between UK business stakeholders and Global R&D, translating dealership pain points and operational needs into clear, structured Product Requirement Documents (PRDs) that reflect UK market and retail processes.
- Regulatory & Financial Compliance: Own governance for UK GDPR and FCA compliance across digital retail and sales enablement tools. Lead and document Data Protection Impact Assessments (DPIAs) for UK implementations and ensure "privacy by design" principles are applied throughout delivery.
- Cross-Border Integration: Manage the technical and operational interface between UK "best-of-breed" platforms and Global HQ core systems. Define and oversee automated data synchronisation workflows and KPI reporting (e.g., Leads, Orders, Deliveries, Inventory), ensuring data integrity and alignment to global standards.
- Adoption & Performance: Drive CRM adoption across the dealership network by defining success measures, monitoring funnel performance, and coordinating enablement activities (training, guidance, and continuous optimisation) to ensure measurable ROI and sustained usage.
Qualifications:
- Degree: Bachelor's in Business / IT / Computer Science / Automotive (or equivalent).
- UK automotive retail: Proven experience in UK OEM or major dealer group environment.
- Delivery background: 5+ years Product/Project delivery, including ownership of complex rollouts.
- Dealer systems rollout: Hands-on implementation of CRM/DMS in dealership context (e.g., Pinewood/Keyloop/Salesforce/HubSpot).
- Global collaboration: Comfortable working with HQ / multinational stakeholders across time zones and cultures.
- Governance & compliance: Strong UK GDPR handling of PII; understanding of FCA-regulated retail finance journeys.
- Tech & data literacy: Confident with APIs/integrations and reporting tools (e.g., SQL, Power BI/Tableau); Agile/PRINCE2 helpful.
UK CRM Product Lead: Localize, Integrate & Govern employer: Geely
As a leading player in the automotive retail sector, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our UK CRM Product Lead role offers the unique opportunity to shape customer engagement strategies while collaborating with global teams, ensuring compliance and innovation in a fast-paced environment. With competitive benefits and a commitment to work-life balance, we empower our employees to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land UK CRM Product Lead: Localize, Integrate & Govern
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive retail space. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or colleagues, be ready to discuss your experience with CRM systems and how you've driven adoption in previous roles. Bring examples of your work to the table – it’ll make you stand out!
✨Tip Number 3
Prepare for interviews by researching the company’s CRM strategies and their integration with global platforms. Tailor your answers to show how your background aligns with their needs, especially around compliance and performance metrics. We want to see that you’re not just a fit, but the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you on board!
We think you need these skills to ace UK CRM Product Lead: Localize, Integrate & Govern
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience with CRM systems and any relevant projects you've led. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the UK CRM Product Lead role. Share specific examples of how you've tackled similar challenges in the past.
Showcase Your Technical Skills:Since this role involves tech and data, don’t forget to mention your familiarity with APIs, SQL, and reporting tools. We love seeing candidates who can bridge the gap between tech and business!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get the best experience possible. Let’s make it happen!
How to prepare for a job interview at Geely
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM systems mentioned in the job description, like Pinewood and HubSpot. Familiarise yourself with their features and how they can be tailored to meet UK retail needs. This will show your potential employer that you’re not just a candidate, but someone who can hit the ground running.
✨Understand the Regulatory Landscape
Brush up on UK GDPR and FCA compliance, as these are crucial for the role. Be prepared to discuss how you would ensure compliance in CRM implementations. This demonstrates your awareness of the legalities involved and your commitment to maintaining high standards.
✨Translate Business Needs into Tech Speak
Practice articulating how you would translate dealership pain points into structured Product Requirement Documents (PRDs). Use examples from your past experience to illustrate your ability to bridge the gap between technical teams and business stakeholders. This skill is key for the role!
✨Showcase Your Collaborative Spirit
Since this role involves working with global teams, highlight your experience in cross-border collaboration. Share specific examples of how you’ve successfully worked with diverse teams across different time zones. This will reassure them that you can navigate the complexities of a multinational environment.
