At a Glance
- Tasks: Lead the UK CRM product roadmap and ensure seamless integration with global systems.
- Company: Join a leading automotive company focused on innovation and customer engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement opportunities in a fast-paced environment.
- Why this job: Make a real impact in the automotive industry while collaborating with global teams.
- Qualifications: Experience in UK automotive retail and strong project delivery skills required.
The predicted salary is between 60000 - 80000 £ per year.
To own the UK CRM and customer engagement product roadmap, ensuring the selection, localisation and implementation of CRM capabilities that enable efficient retail operations (Sales, Finance and Aftersales) and maintain alignment with Global Headquarters' digital platforms and data standards in China.
Main responsibilities:
- Systems Strategy & Implementation: Lead the end-to-end lifecycle for UK CRM/DMS solutions (e.g., Pinewood, Keyloop, HubSpot), from selection and localisation through implementation and continuous improvement. Ensure effective integration with UK retail essentials, including vehicle data services (DVLA/HPI) and retail finance products (PCP/HP).
- Requirements Definition & Translation: Act as the interface between UK business stakeholders and Global R&D, translating dealership pain points and operational needs into clear, structured Product Requirement Documents (PRDs) that reflect UK market and retail processes.
- Regulatory & Financial Compliance: Own governance for UK GDPR and FCA compliance across digital retail and sales enablement tools. Lead and document Data Protection Impact Assessments (DPIAs) for UK implementations and ensure 'privacy by design' principles are applied throughout delivery.
- Cross-Border Integration: Manage the technical and operational interface between UK 'best-of-breed' platforms and Global HQ core systems. Define and oversee automated data synchronisation workflows and KPI reporting (e.g., Leads, Orders, Deliveries, Inventory), ensuring data integrity and alignment to global standards.
- Adoption & Performance: Drive CRM adoption across the dealership network by defining success measures, monitoring funnel performance, and coordinating enablement activities (training, guidance, and continuous optimisation) to ensure measurable ROI and sustained usage.
Qualifications:
- Degree: Bachelor's in Business / IT / Computer Science / Automotive (or equivalent).
- UK automotive retail: Proven experience in UK OEM or major dealer group environment.
- Delivery background: 5+ years Product/Project delivery, including ownership of complex rollouts.
- Dealer systems rollout: Hands-on implementation of CRM/DMS in dealership context (e.g., Pinewood/Keyloop/Salesforce/HubSpot).
- Global collaboration: Comfortable working with HQ / multinational stakeholders across time zones and cultures.
- Governance & compliance: Strong UK GDPR handling of PII; understanding of FCA-regulated retail finance journeys.
- Tech & data literacy: Confident with APIs/integrations and reporting tools (e.g., SQL, Power BI/Tableau); Agile/PRINCE2 helpful.
UK CRM Product Lead: Localize, Integrate & Govern in Milton Keynes employer: Geely
As a leading player in the automotive retail sector, we pride ourselves on fostering a dynamic work environment that champions innovation and collaboration. Our UK CRM Product Lead role offers not only competitive benefits and a commitment to employee growth through continuous training and development but also the unique opportunity to influence our customer engagement strategies at a global level. Join us in a culture that values diversity, encourages creativity, and supports your career aspirations while making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land UK CRM Product Lead: Localize, Integrate & Govern in Milton Keynes
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive retail space. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at a networking event or an interview, make sure to highlight your hands-on experience with CRM systems like Pinewood or HubSpot. Share specific examples of how you've driven adoption and improved performance in previous roles.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly through our website and express your interest. Tailor your message to show how your background in UK automotive retail aligns with their needs, especially around compliance and integration.
✨Tip Number 4
Stay updated on industry trends! Keep an eye on the latest developments in CRM technology and data governance. This knowledge will not only help you in interviews but also position you as a thought leader in discussions with potential employers. Plus, it shows you're genuinely interested in the field!
We think you need these skills to ace UK CRM Product Lead: Localize, Integrate & Govern in Milton Keynes
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience with CRM systems and any relevant projects you've led. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the UK CRM Product Lead role. Share specific examples of your achievements in CRM implementation and how they relate to our goals.
Showcase Your Technical Skills:Don’t forget to mention your tech skills! If you’ve worked with APIs, SQL, or reporting tools like Power BI, let us know. We’re looking for someone who can navigate the technical side of CRM with ease.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Geely
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM systems mentioned in the job description, like Pinewood and HubSpot. Familiarise yourself with their features and how they can be tailored to meet UK retail needs. This will show your potential employer that you’re not just a candidate, but someone who can hit the ground running.
✨Understand the Regulatory Landscape
Brush up on UK GDPR and FCA compliance, as these are crucial for the role. Be prepared to discuss how you would ensure compliance in CRM implementations. This demonstrates your awareness of the legalities involved and your commitment to maintaining high standards.
✨Prepare to Translate Needs into Action
Think about how you would gather input from stakeholders and translate their needs into clear Product Requirement Documents (PRDs). Have examples ready from your past experiences where you successfully bridged the gap between technical teams and business needs.
✨Showcase Your Collaborative Spirit
Since this role involves working with global teams, be ready to share experiences where you’ve collaborated across different cultures and time zones. Highlight your adaptability and communication skills, as these are key to managing cross-border integrations effectively.
