At a Glance
- Tasks: Lead the UK CRM product roadmap and enhance customer engagement for retail operations.
- Company: Join a global automotive leader with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with cross-border collaboration and excellent career advancement potential.
- Why this job: Make a real impact in the automotive industry while working with cutting-edge technology.
- Qualifications: Bachelor's degree and 5+ years in product delivery within the automotive sector.
The predicted salary is between 55000 - 65000 £ per year.
To own the UK CRM and customer engagement product roadmap, ensuring the selection, localisation and implementation of CRM capabilities that enable efficient retail operations (Sales, Finance and Aftersales) and maintain alignment with Global Headquarters' digital platforms and data standards in China.
Main responsibilities:
- Systems Strategy & Implementation: Lead the end-to-end lifecycle for UK CRM/DMS solutions (e.g., Pinewood, Keyloop, HubSpot), from selection and localisation through implementation and continuous improvement. Ensure effective integration with UK retail essentials, including vehicle data services (DVLA/HPI) and retail finance products (PCP/HP).
- Requirements Definition & Translation: Act as the interface between UK business stakeholders and Global R&D, translating dealership pain points and operational needs into clear, structured Product Requirement Documents (PRDs) that reflect UK market and retail processes.
- Regulatory & Financial Compliance: Own governance for UK GDPR and FCA compliance across digital retail and sales enablement tools. Lead and document Data Protection Impact Assessments (DPIAs) for UK implementations and ensure "privacy by design" principles are applied throughout delivery.
- Cross-Border Integration: Manage the technical and operational interface between UK "best-of-breed" platforms and Global HQ core systems. Define and oversee automated data synchronisation workflows and KPI reporting (e.g., Leads, Orders, Deliveries, Inventory), ensuring data integrity and alignment to global standards.
- Adoption & Performance: Drive CRM adoption across the dealership network by defining success measures, monitoring funnel performance, and coordinating enablement activities (training, guidance, and continuous optimisation) to ensure measurable ROI and sustained usage.
Qualifications:
- Degree: Bachelor's in Business / IT / Computer Science / Automotive (or equivalent).
- UK automotive retail: Proven experience in UK OEM or major dealer group environment.
- Delivery background: 5+ years Product/Project delivery, including ownership of complex rollouts.
- Dealer systems rollout: Hands-on implementation of CRM/DMS in dealership context (e.g., Pinewood/Keyloop/Salesforce/HubSpot).
- Global collaboration: Comfortable working with HQ / multinational stakeholders across time zones and cultures.
- Governance & compliance: Strong UK GDPR handling of PII; understanding of FCA-regulated retail finance journeys.
- Tech & data literacy: Confident with APIs/integrations and reporting tools (e.g., SQL, Power BI/Tableau); Agile/PRINCE2 helpful.
Digital Product Manager (IT) employer: Geely
As a Digital Product Manager at our company, you will thrive in a dynamic and innovative work environment that prioritises employee growth and collaboration. We offer competitive benefits, including professional development opportunities and a supportive culture that values diversity and inclusion, all while being part of a leading player in the UK automotive retail sector. Join us in our modern office located in the heart of the city, where you can make a meaningful impact on our CRM and customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Manager (IT)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their CRM systems and how they align with global standards. This will help you showcase your knowledge and passion during the interview.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Digital Product Manager. Highlight your hands-on implementation skills and your ability to translate business needs into actionable plans.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Product Manager (IT)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Product Manager role. Highlight your experience with CRM systems and any relevant projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the automotive industry and how your background makes you the perfect fit for our team. Keep it engaging and personal.
Showcase Your Achievements:When detailing your experience, focus on specific achievements rather than just duties. Use metrics where possible to demonstrate your impact, especially in areas like CRM adoption and performance improvements.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience. Plus, it shows you're keen on joining StudySmarter!
How to prepare for a job interview at Geely
✨Know Your CRM Systems
Make sure you’re well-versed in the CRM systems mentioned in the job description, like Pinewood, Keyloop, and HubSpot. Familiarise yourself with their functionalities and how they integrate with retail operations, as this will show your potential employer that you’re ready to hit the ground running.
✨Understand the Regulatory Landscape
Brush up on UK GDPR and FCA compliance, especially how they relate to digital retail. Being able to discuss how you would ensure compliance in your role will demonstrate your understanding of the importance of governance in the automotive sector.
✨Prepare for Cross-Border Collaboration
Since the role involves working with global stakeholders, think about your experiences in cross-border projects. Be ready to share examples of how you’ve successfully navigated different cultures and time zones, as this will highlight your adaptability and communication skills.
✨Showcase Your Delivery Experience
Be prepared to discuss your past product or project delivery experiences, particularly any complex rollouts you’ve managed. Use specific examples to illustrate your hands-on implementation skills and how you’ve driven CRM adoption in previous roles.
