The Regional Dealer Marketing Communication Manager will manage all local marketing activities carried out by dealerships within their region (Southern Region). The role involves ensuring that all Dealer marketing efforts are aligned with the brand's guidelines and objectives, while also offering guidance and support to ensure the successful execution of marketing campaigns.,
Coordination of Dealer Local Marketing Activities
- Oversee and follow up on local marketing activities carried out by dealers, providing guidance and generating reports to allow performance analysis and benchmarking.
- Implement brand event concepts, including product launches, test drives, activations, and other promotional events.
- Monitor and report on dealers' monthly Key Performance Indicators (KPIs).
- Validate and authorise marketing support payments for dealers within region.
Coordination of Dealers' Marketing Activities:
- Undertake regular visit cycle across dealer network to:
- Provide marketing advisory services to dealers.
- Track and report on marketing activities executed by dealers
- Ensure proper use of the brand image by dealers.
- Supervise the adherence to brand guidelines in dealer showrooms.
- Agree actions and activities for on-going marketing within local area
- Work in conjunction with Dealer Marketing Dept to develop marketing strategies and animation campaigns for dealer network
- Develop, deliver, and manage promotional materials such as T-shirts, brochures, car plates, showroom displays, and giveaways.
- Oversee dealers' websites and social media presence.
- Validate digital content created by dealers.
- Manage the acceptance of dealers' marketing support policies.
Requirements
- Bachelor's degree or equivalent in Marketing, Advertising, or Communications.
- Minimum 5 years of experience in dealership marketing or advertising.
- In-depth understanding of dealer marketing workflows.
- Strong negotiation skills for vendor relations.
- Excellent project management expertise.
To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don't mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it's important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.
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Regional Dealer Marketing Manager in Coventry employer: Geely
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