At a Glance
- Tasks: Manage and execute innovative paid media campaigns across multiple platforms.
- Company: Join Geely, a forward-thinking automotive group redefining mobility.
- Benefits: Enjoy 25 days leave, private medical insurance, and a car allowance.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Be part of a dynamic team making an impact in the automotive industry.
- Qualifications: Experience in managing paid media campaigns and strong analytical skills.
The predicted salary is between 37800 - 46200 £ per year.
Location: Coventry
Hybrid Working: 3 days per week in the office
Job purpose
We are seeking an experienced Paid Media Manager to manage our fast moving paid media activity. This role will manage and execute the paid media strategy for ZEEKR UK. You will work hands-on across all channels, both BTL and ATL, partnering closely with our paid media agency to create, manage and optimise campaigns that consistently deliver high-intent, high-quality leads. The role is an integral part of the marketing team and will be expected to work cross-functionally to maximise the impact of our activities across all channels.
Main responsibilities:
- Support the Head of Comms to plan, build and execute end-to-end paid media campaigns across OOH, TV, Radio, Google Ads, Meta and other relevant platforms in conjunction with ZEEKR UK Paid Media Agency.
- Ensure creative is delivered and trafficked to paid media agency to align with media plan.
- Set campaign objectives and track performance of Paid Media activities provided by Paid Media Agency.
- Work closely with sales teams to understand campaign success and lead quality.
- Manage day-to-day Paid Media budget to ensure smooth flow of paid media from plan to execution.
- Stay up to date with platform changes, best practices and emerging paid media trends, particularly within automotive and financial services.
Education, Skills and Personal characteristics required:
- Marketing related qualifications.
- Experience managing paid media campaigns.
- Experience working with a premium / luxury brand either in-house or in with an agency is preferable.
- Analytical mindset with the ability to use data to inform decisions and drive performance.
- Comfortable managing multiple priorities at once.
- Confident communicator who can work collaboratively across marketing and sales teams.
What we can offer you beyond the salary:
- 25 days annual leave + bank holidays.
- Company pension scheme.
- Geely ECOS scheme.
- Car allowance.
- Private Medical Insurance.
- x6 Life assurance.
- Enhanced Maternity and Paternity Pay.
- Medicash.
- Bike2work scheme.
We are an equal opportunities employer:
At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.
Paid Media Manager - ZEEKR employer: Geely Auto UK
Geely Auto UK is an excellent employer that fosters a collaborative and dynamic work culture, where finance professionals can thrive. With a focus on employee growth and development, the company offers opportunities for continuous learning and career advancement in the heart of the UK automotive industry. Enjoy competitive benefits and the chance to make a meaningful impact in a rapidly evolving sector.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager - ZEEKR
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Geely Auto UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Geely Auto UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Geely Auto UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Geely Auto UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Manager - ZEEKR
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Geely Auto UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Geely Auto UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Geely Auto UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Geely Auto UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Geely Auto UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Geely Auto UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
