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For Companies At a Glance
- Tasks: Create and manage exciting paid media campaigns across various platforms.
- Company: Join Geely Auto UK, a forward-thinking automotive brand.
- Benefits: Enjoy life assurance, enhanced parental pay, and a bike-to-work scheme.
- Why this job: Make a real impact on brand awareness and sales in a dynamic industry.
- Qualifications: Experience in managing paid media campaigns and a data-driven mindset.
- Other info: Be part of a diverse team that values collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Paid Media Specialist who operates at the forefront of the industry and stays ahead of the fast-moving world of paid media. This newly created role will manage and influence the delivery of the paid media strategy for a new automotive brand, building campaigns from the ground up and making a direct impact on brand awareness, lead generation and sales.
Responsibilities
- Plan, build and execute end-to-end paid media campaigns across OOH, TV, Radio, Google Ads, Meta and other relevant platforms.
- Ensure creative is delivered and trafficked to paid media agency to align with media plan.
- Set up new accounts, conversion tracking and reporting dashboards with our paid media agency.
- Develop a lead generation strategy focused on driving quality traffic and maximising conversion rates.
- Monitor, analyse and optimise campaigns on an ongoing basis to improve CPL, CPA and overall ROI.
- Work closely with sales teams to understand lead quality and adjust targeting and messaging accordingly.
- Align paid and organic social strategies and share insights across channels.
- Manage budgets effectively to ensure spend aligns with business goals and that budget is reconciled versus spend.
- Stay up to date with platform changes, best practices and emerging paid media trends, particularly within automotive and financial services.
Qualifications & Experience
- Proven experience managing paid media campaigns in a lead generation environment.
- Strong background in paid media across both ATL and BTL channels, including TV, OOH, Radio, Google Ads and Meta Ads.
- Experience working with a brand entering a new market or launching a new product, either in-house or in an agency.
- Analytical mindset with the ability to use data to inform decisions and drive performance.
- Experience optimising for lead quality and ROI rather than volume alone.
- Comfortable managing multiple priorities at once.
- Experience within a paid media agency is desirable but not essential.
- Confident communicator who can work collaboratively across marketing and sales teams.
Skills & Personal Characteristics
- Thrives in the moment.
- Competitive mindset to grow our community.
- A strong team player.
- Excellent communication skills.
Benefits
- Geely ECOS scheme
- x6 Life assurance
- Enhanced Maternity and Paternity Pay
- Medicash
- Bike2work scheme
- Salary Extras
Equal Opportunities
At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential.
Paid Media Specialist in Milton Keynes employer: Geely Auto UK
Contact Detail:
Geely Auto UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its paid media strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Media Specialist in Milton Keynes
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Media Specialist role. Highlight your experience with paid media campaigns, especially in lead generation, and show how you can bring value to Geely Auto UK.
Showcase Your Analytical Skills: Since this role requires an analytical mindset, don’t forget to include examples of how you've used data to drive performance in past campaigns. We want to see how you’ve optimised for ROI and lead quality!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. We love a well-structured application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Geely Auto UK
✨Know Your Platforms
Make sure you’re well-versed in the various paid media platforms mentioned in the job description, like Google Ads and Meta. Familiarise yourself with their latest features and best practices, as this will show your potential employer that you’re proactive and up-to-date with industry trends.
✨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've managed in the past, focusing on lead generation and ROI. Use data to back up your claims, and be ready to explain how you optimised campaigns for better performance. This will demonstrate your analytical mindset and ability to drive results.
✨Understand the Brand's Market
Research Geely Auto UK and its position in the automotive market. Be prepared to discuss how you would approach building a paid media strategy for a new brand. This shows that you’re not just interested in the role but also invested in the company’s success.
✨Communicate Effectively
Since the role requires collaboration with sales and marketing teams, practice articulating your thoughts clearly. Think of examples where you’ve successfully worked in a team setting, and be ready to discuss how you can contribute to a collaborative environment at Geely.
