At a Glance
- Tasks: Manage local marketing for ZEEKR dealerships and execute exciting promotional events.
- Company: Join Geely, a leading automotive group redefining mobility with innovative brands.
- Benefits: Enjoy 25 days leave, pension scheme, private medical insurance, and more.
- Other info: Diverse and inclusive workplace with opportunities for personal growth.
- Why this job: Be part of a dynamic team shaping the future of electric vehicles.
- Qualifications: 5+ years in dealership marketing and strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
Location: Coventry
Hybrid Working: minimum of 3 days per week in the office
At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.
Job purpose: The Dealer Marketing Manager will manage all local marketing activities carried out by ZEEKR dealerships in the UK. The role involves ensuring that all marketing efforts are aligned with the brand’s guidelines and objectives, while also offering guidance and support to dealerships to ensure the successful execution of marketing campaigns.
Main responsibilities:
- Management and deployment of Dealer Local Marketing Activities: Implement brand event concepts, including product launches, test drives, activations, and other promotional events.
- Monitor and report on dealers' monthly Key Performance Indicators (KPIs).
- Develop suite of materials for dealer use in local areas of influence.
- Oversee and follow up on local marketing activities carried out by dealers, providing guidance and ensuring brand guidelines are adhered to.
- Provide marketing advisory services to dealers.
- Track and report on marketing activities executed by dealers.
- Ensure proper use of the brand image by dealers.
- Develop and implement brand standards and policies – e.g. Social Media guidelines.
- Supervise the adherence to brand guidelines in dealer showrooms.
- Develop, deliver, and manage appropriate promotional materials for the ZEEKR Network.
- Oversee dealers' websites and social media presence.
- Validate digital content created by dealers.
- Manage the acceptance of dealers' marketing support policies.
Education, Skills and Personal characteristics required:
- Bachelor's degree or equivalent in Marketing, Advertising, or Communications.
- Minimum 5 years of experience in dealership marketing or advertising.
- In-depth understanding of dealer marketing workflows.
- Proven experience in event planning for other automotive brands, including the ability to assess event proposals.
- Strong negotiation skills for vendor relations.
- Excellent project management expertise.
- Proven experience in developing and executing successful advertising campaigns.
What we can offer you beyond the salary:
- 25 days annual leave + bank holidays
- Company pension scheme
- Geely ECOS scheme
- Car allowance
- Private Medical Insurance
- x6 Life assurance
- Enhanced Maternity and Paternity Pay
- Medicash
- Bike2work scheme
We are an equal opportunities employer: At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.
Dealer Marketing Manager - Zeekr employer: Geely Auto UK
Geely Auto UK is an excellent employer that fosters a collaborative and dynamic work culture, where finance professionals can thrive. With a focus on employee growth and development, the company offers opportunities for continuous learning and career advancement in the heart of the UK automotive industry. Enjoy competitive benefits and the chance to make a meaningful impact in a rapidly evolving sector.
StudySmarter Expert Advice🤫
We think this is how you could land Dealer Marketing Manager - Zeekr
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Geely Auto UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Geely Auto UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Geely Auto UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Geely Auto UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Dealer Marketing Manager - Zeekr
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Geely Auto UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Geely Auto UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Geely Auto UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Geely Auto UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Geely Auto UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Geely Auto UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
