At a Glance
- Tasks: Lead PR strategies and build media relationships for a premium electric vehicle brand.
- Company: Join Zeekr, a cutting-edge electric vehicle brand from Geely Holding Group.
- Benefits: Dynamic work environment with opportunities for growth and innovation.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Shape the future of electric mobility and make a real impact in the industry.
- Qualifications: 5+ years in PR, media relations, or corporate communications, preferably in automotive or tech.
The predicted salary is between 40500 - 49500 £ per year.
About Zeekr
We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest automotive companies. Our vision is to accelerate the shift to fully electrified mobility through cutting-edge technology, innovative retail solutions, and exceptional customer experiences.
Job purpose:
Reporting to the Head of Marketing & PR, the PR Manager will be responsible for developing and implementing public relations activities that build awareness, credibility and reputation for Zeekr in the UK market. The role will support the execution of UK PR strategies aligned with European brand and communications objectives, whilst managing media relationships, product communications, events, press activities and PR agencies. The successful candidate will play a key role in establishing Zeekr as a leading premium electric vehicle brand, ensuring consistent and impactful communication across automotive, business, technology and lifestyle audiences.
Main responsibilities:
- PR Strategy & Communications: Develop and execute UK PR strategies aligned with European and global objectives to strengthen brand awareness, reputation and market positioning.
- Media Relations: Build strong media relationships, manage enquiries and opportunities, and monitor sentiment to maximise positive brand visibility.
- Content Development: Create compelling press releases, statements and communications that effectively translate automotive and EV technology into engaging stories.
- Events & Product Launches: Plan and deliver vehicle launches, press drives and media events, ensuring strong engagement and premium brand experiences.
- Performance and Budget Management: Monitor PR performance, media coverage and KPIs while managing agency relationships, budgets and cost control.
- Cross-Functional Collaboration: Work closely with Marketing, Sales, Product and Corporate Communications teams to ensure consistent messaging across UK and European markets.
Education, Skills and Personal characteristics required:
- Minimum 5 years' experience in Public Relations, Media Relations or Corporate Communications.
- Experience within the automotive, mobility, technology or premium consumer sectors.
- Proven track record of developing and executing successful PR campaigns.
- Experience managing media relations and building strong journalist networks.
- Demonstrable experience delivering product launches, press drives and media events.
- Experience working with external PR agencies and managing agency performance.
- Experience working within a fast-paced, matrix or international organisation.
Success at Zeekr
To thrive at Zeekr, we believe you have the courage to lead with trust and care while embracing innovation and change. You will play a key role in shaping the future of our UK retail network and helping accelerate the transition to electric mobility. We offer the opportunity to work in a dynamic, international environment where entrepreneurial thinking, diversity of thought, and customer-centricity are highly valued.
We are an equal opportunities employer:
At Zeekr UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.
PR Manager - Zeekr UK in Coventry employer: Geely Auto UK
Geely Auto UK is an exceptional employer, offering a dynamic work environment in Coventry where innovation meets the automotive industry. Employees benefit from competitive salaries, comprehensive medical insurance, and a car allowance, alongside ample opportunities for professional growth and development within a forward-thinking team. Join us to be part of a culture that values collaboration and creativity, making a meaningful impact in the world of automotive technology.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager - Zeekr UK in Coventry
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Geely Auto UK. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Geely Auto UK, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Geely Auto UK inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Manager - Zeekr UK in Coventry
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Geely Auto UK. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Geely Auto UK.
How to prepare for a job interview at Geely Auto UK
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
