At a Glance
- Tasks: Lead marketing and PR strategies for a premium electric vehicle brand.
- Company: Join Zeekr, a forward-thinking electric vehicle brand from Geely Holding Group.
- Benefits: Competitive salary, diverse work culture, and opportunities for growth.
- Other info: Embrace diversity and thrive in a fast-paced, innovative environment.
- Why this job: Shape the future of electric mobility and make a real impact in the automotive industry.
- Qualifications: 10+ years in automotive marketing with leadership experience in premium brands.
The predicted salary is between 51750 - 63250 £ per year.
About Zeekr
We are Zeekr, built on a decade of European experience.
We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest automotive companies.
Our goal is to accelerate the shift to fully electrified mobility through cutting-edge technology, innovative products, and a customer-centric approach.
About Zeekr
We are Zeekr, built on a decade of European experience.
We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest automotive companies.
Our goal is to accelerate the shift to fully electrified mobility through cutting-edge technology, innovative products, and a customer-centric approach.
Success at Zeekr
To thrive at Zeekr, we believe that you have the courage to lead with trust and care and don't mind getting your hands dirty.
You are highly innovative and adaptable, with the ability to perform in a fast-paced, highly demanding, international environment.
Like us, you are passionate about embracing diversity of people, perspectives, and ideas while helping shape the future of premium electric mobility.
Job Purpose
Reporting directly to the Chief Commercial Officer, the Head of Marketing & PR will be responsible for leading all marketing, communications, public relations, brand, events, digital marketing, customer engagement, and product communications activities across the UK business.
The role will be instrumental in establishing and growing a premium automotive brand, building awareness, reputation, consideration, and loyalty while supporting commercial objectives and retailer network performance.
This is a strategic leadership position requiring a highly experienced automotive marketing professional with a strong background in premium OEM brands.
The successful candidate will have a proven track record of launching and growing automotive brands, leading integrated marketing and PR functions, managing agencies, engaging with media and key stakeholders, and delivering measurable business results in a highly competitive market.
- Main Responsibilities
- Brand Strategy & Positioning – Develop and execute the UK marketing strategy to build brand awareness, strengthen premium positioning, and ensure consistent brand identity.
- Public Relations & Communications – Lead PR strategy, media relations, executive profiling, crisis communications, and corporate reputation management.
- Product Launches & Marketing Campaigns – Deliver integrated product launch campaigns and marketing initiatives that drive customer acquisition, engagement, and sales.
- Digital Marketing & Customer Experience – Oversee digital, social media, CRM, content, and website strategies, using analytics to improve engagement and ROI.
- Events & Brand Experiences – Plan and execute vehicle launches, media events, exhibitions, sponsorships, and premium customer experiences.
- Agency & Budget Management – Manage external marketing and PR agencies while overseeing budgets, KPIs, and return on investment.
- Leadership & Stakeholder Management – Lead the marketing team, influence senior leadership, collaborate across functions, and act as a brand ambassador internally and externally.
Education, Skills And Personal Characteristics Required
- Bachelor's degree in Marketing, Communications, Business, or a related discipline.
- Minimum 10 years' automotive marketing and communications experience.
- Significant leadership experience within a premium automotive OEM environment.
- Proven success in developing and executing integrated marketing and PR strategies for premium automotive brands.
- Experience leading vehicle launches and large-scale brand campaigns.
- Strong understanding of the UK automotive market, customer trends, media landscape, and retailer operations.
- Demonstrated experience managing agencies, budgets, and cross-functional teams.
- We Are An Equal Opportunities Employer
At Zeekr UK, we value diversity and inclusion and welcome applications from all candidates.
We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential.
If you believe you are right for this role, we warmly welcome your application.
To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don't mind getting your hands dirty.
You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment.
Like us, you believe it's important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels.
We do not accept applications submitted by external recruitment companies.
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Head of Marketing & PR - Zeekr UK in Coventry employer: Geely Auto UK
Geely Auto UK is an exceptional employer, offering a dynamic work environment in Coventry where innovation meets the automotive industry. Employees benefit from competitive salaries, comprehensive medical insurance, and a car allowance, alongside ample opportunities for professional growth and development within a forward-thinking team. Join us to be part of a culture that values collaboration and creativity, making a meaningful impact in the world of automotive technology.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & PR - Zeekr UK in Coventry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Geely Auto UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Geely Auto UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Geely Auto UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Geely Auto UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing & PR - Zeekr UK in Coventry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Geely Auto UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Geely Auto UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Geely Auto UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Geely Auto UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Geely Auto UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Geely Auto UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
