At a Glance
- Tasks: Lead and innovate paid media strategies for B2B tech clients while mentoring a dynamic team.
- Company: Join Geeky Tech, a remote-first agency redefining digital marketing for B2B technology companies.
- Benefits: Enjoy 31 days holiday, your birthday off, and a flexible work environment.
- Other info: Be part of a fun, supportive community committed to sustainability and personal growth.
- Why this job: Make a real impact in a leadership role with a focus on creativity and strategy.
- Qualifications: Proven experience in leading paid media teams and managing multi-channel budgets.
The predicted salary is between 50000 - 75000 £ per year.
Salary: £50,000–£75,000 per year (based on experience and performance)
Hours: 35 hours/week (140 hours/month)
Location: Fully Remote
Holidays: 31 days + your birthday off
About Geeky Tech
Geeky Tech is more than a search agency. We're a global team of digital experts delivering powerful SEO and paid media strategies for B2B technology companies. Born from a group of freelancers, we've built a culture of freedom, flexibility, and collaboration. Our remote-first approach lets us deliver world-class results without borders, bringing together top‑tier search and paid media talent, anytime and anywhere. We combine technical excellence with creative strategy to push the boundaries of digital optimisation. Our mission is simple: to redefine what's possible for B2B technology companies in the digital space.
Role Overview
We're looking for a commercially‑minded Paid Media leader to take ownership of our paid media offering and lead the team that delivers it. As Head of Paid Media, you'll own paid media from end to end across a portfolio of B2B technology clients. That covers everything from strategic direction and media planning through to channel optimisation, attribution, reporting and team performance. You'll set the standard for how paid media is planned, delivered and scaled at Geeky Tech, while staying close enough to the work to challenge thinking and drive best practice. This is a leadership role with real influence, not just oversight. You'll lead and mentor our PPC Strategists and Executives, build the processes and SOPs that keep delivery consistent, and work alongside our SEO, content and design teams so our paid media work is joined up and commercially effective. You'll also play an active part in pitches and growth, helping position Geeky Tech as a credible performance partner.
Key Responsibilities
- Strategy & Leadership: Own the paid media strategy across our B2B technology client portfolio, making sure activity aligns with client objectives and commercial goals. Define how performance is measured and delivered, setting clear standards across all accounts. Shape cross‑channel strategy across Google Ads, LinkedIn Ads, Microsoft Ads, DV360, StackAdapt and emerging platforms.
- Team Leadership & Development: Lead, mentor and develop the Paid Media team (PPC Strategists and Executives), creating a culture of high performance, collaboration and continuous learning. Manage weekly handoffs, capacity and quality across the team's workload. Support the growth of the function through coaching, future hires and freelance support as we scale.
- Campaign Oversight (Hands‑On): Stay actively involved in campaign planning, setup, QA, optimisation and troubleshooting. Oversee budget allocation and bidding approaches across platforms. Step in quickly where performance drops or opportunities are spotted.
- Client Leadership: Own senior stakeholder relationships from a performance perspective. Deliver useful insight and clear recommendations through monthly reporting and client check‑ins. Offer constructive challenge and clear strategic direction.
- Data, Tracking & Insight: Oversee measurement and conversion‑tracking frameworks across accounts. Make sure reporting focuses on business impact, not just platform metrics. Turn insight into clear actions for both clients and internal teams.
- Commercial Growth: Contribute to new business, pitching and growth strategy, building performance thinking into how we win work. Develop performance‑led narratives, forecasts and media plans.
- Innovation & AI: Keep pace with platform changes, AI and automation, and bring in new tools and approaches where they add real value.
Key Relationships
- Reports To: Head of Service Delivery / Paid Media Director
- Manages: PPC Strategists and PPC Executives
- Collaborates With: Head of SEO Strategy and SEO Specialists (cross‑channel coordination), Design and Content teams (asset delivery), and wider agency leadership on growth and positioning.
Qualifications
Essential: Significant experience leading paid media strategy across both Paid Search and Paid Social. A proven track record in managing and mentoring high‑performing paid media teams. Experience managing significant, multi‑channel paid media budgets. Strong expertise across Google Ads, LinkedIn Ads and Microsoft Ads. Commercially strong and analytical, confident with forecasting, attribution and connecting paid activity to business growth. A confident communicator who’s comfortable working with senior stakeholders. Comfortable with analytics and tracking tools such as Google Analytics, Google Tag Manager and Looker Studio. Someone who enjoys building, improving and scaling, and thrives in a self‑managed, remote‑first environment.
Nice‑to‑Have: Experience with platforms like DV360 and StackAdapt, and additional channels such as Native, DOOH or Audio. Experience in B2B or tech‑sector paid media. An agency background, or in‑house experience with strong agency‑style pace and variety. An interest in AI and emerging technologies within paid media.
Why Join Geeky Tech
- Fully remote and flexible hours.
- 31 days holiday, plus your birthday off.
- Training budget and dedicated learning & development days.
- Career progression opportunities.
- Fun social events (our Christmas parties are legendary!).
Our Commitment to a Greener Planet
At Geeky Tech, remote work isn’t just a convenience. It’s part of our commitment to sustainability. By letting our team work remotely, we significantly reduce the environmental impact of commuting. On average, each team member avoids around 1,260 miles of commuting per month, which adds up to a cleaner, greener planet. That works out at roughly 31.5 gallons of fuel saved and around 280 kg of CO₂ avoided per person each month, which is about the same as planting 12 trees a month. We’re proof that sustainable practices can go hand in hand with high performance and flexibility.
Life at Geeky Tech
At Geeky Tech, we blend innovation, passion, and collaboration into everything we do. We prioritise:
- Flexibility: Work anywhere, anytime within your schedule.
- Community: A supportive global team that stays connected online and at events.
- Growth: Ongoing training and opportunities to level up your skills.
How to Apply
Excited to lead paid media for a global, remote‑first team? Here’s how: Record your mandatory 3–5 minute Loom video as your cover letter. In it, please cover:
- Why you’re a great fit for this role.
- Your relevant paid media leadership and client experience.
- The tools and platforms you’re confident using.
- Why you want to work at Geeky Tech.
Apply via Geeky Tech Careers.
Head of Paid Media employer: Geeky Tech Ltd
At Geeky Tech, we pride ourselves on being a remote-first employer that champions flexibility, collaboration, and continuous learning. With 31 days of holiday plus your birthday off, a dedicated training budget, and a vibrant team culture, we empower our employees to thrive both personally and professionally while making a positive impact on the environment. Join us to lead innovative paid media strategies in a supportive global community where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Geeky Tech Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Geeky Tech Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Geeky Tech Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Geeky Tech Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Geeky Tech Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Geeky Tech Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Geeky Tech Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Geeky Tech Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Geeky Tech Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Geeky Tech Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
