At a Glance
- Tasks: Manage and grow UGC and affiliate programmes across social media platforms.
- Company: Join gee, a premium hair extension brand loved by celebrities.
- Benefits: Enjoy 28 days holiday, flexible hours, and exclusive staff discounts.
- Other info: Be part of a small, ambitious team with career development opportunities.
- Why this job: Make a real impact in a growing brand with creative freedom.
- Qualifications: 3 years experience in UGC or affiliate marketing required.
The predicted salary is between 28000 - 34000 £ per year.
Location: Cheadle Hulme, Greater Manchester (On-site)
Employment Type: Full-time
Experience: Minimum 3 years
gee is a premium hair extension brand trusted by iconic women around the world, including Anne Hathaway, Rebel Wilson and Eva Longoria. We've recently won three major industry awards, including a Marie Claire Hair Award. We're a founder-led brand with ambitious plans for growth, and we're looking for an experienced UGC & Affiliate Executive to grow our creator network, affiliate channels and key industry relationships.
The Role
We're looking for someone exceptionally proactive, organised and relationship-driven to take ownership of our UGC, affiliate and outreach activity. You'll manage and grow our affiliate programmes across TikTok, Shopify and Meta, build a consistent pipeline of UGC creators and nurture relationships with our existing creators, affiliates, celebrity hairstylists and industry contacts. This isn't just about finding new people. We want someone who thinks about how we can make our existing relationships stronger, from events and styling sessions to studio visits, gifting, product education and longer-term collaborations. You'll also help coordinate the practical side of content production, including sourcing models, locations and props and managing shoot logistics. We're looking for someone who's always one step ahead.
Key Responsibilities
- Manage and grow affiliate programmes across TikTok, Shopify and Meta.
- Proactively recruit, onboard and nurture new affiliates.
- Source and outreach to high-quality UGC creators.
- Manage creator briefs, gifting, rates, deliverables, usage rights and deadlines.
- Maintain a consistent pipeline of UGC for organic and paid content.
- Monitor affiliate performance and identify opportunities to increase participation and revenue.
- Identify high-performing creators and affiliates and develop them into longer-term relationships.
Relationships & Outreach
- Own and nurture relationships with existing UGC creators, affiliates, celebrity hairstylists and industry contacts.
- Maintain regular contact with key relationships rather than only reaching out when we need something.
- Identify new stylists, creators and industry contacts we should be building relationships with.
- Proactively develop ways to bring key contacts closer to gee through events, styling sessions, studio visits, product previews, gifting and collaborations.
- Re-engage valuable relationships that have gone quiet.
- Keep an organised database of contacts, conversations, gifting, collaborations and opportunities.
Content Production Coordination
- Source models against specific hair, colour and demographic briefs.
- Liaise with model agencies and coordinate bookings.
- Research and book shoot locations.
- Source and order props and other shoot requirements.
- Coordinate models, schedules, call times and external suppliers.
- Support content days and larger campaign shoots, ensuring everything is organised well in advance.
About You
You're highly organised, persistent and naturally good at building relationships. You enjoy outreach and aren't afraid to pick up the phone, follow up or find another route when something isn't moving. You're commercially minded and understand that UGC and affiliate marketing should ultimately contribute to growth. Most importantly, you're proactive and independent. You spot opportunities, act on them and follow things through without needing constant direction.
Essential Skills & Experience
- Minimum 3 years' experience across affiliate marketing, UGC, creator outreach or a closely related role.
- Proven experience managing and growing affiliate programmes.
- Hands-on experience with TikTok, Shopify and Meta affiliates.
- Strong experience sourcing and managing UGC creators.
- Excellent outreach, communication and relationship-building skills.
- Experience managing gifting, creator briefs, deliverables and usage rights.
- Highly organised and confident managing multiple projects and relationships simultaneously.
- Strong commercial understanding of affiliate performance and growth.
- Experience coordinating models, locations, shoots or content production.
- Proactive, resourceful and comfortable working independently.
- Beauty, hair, fashion or lifestyle experience is highly desirable.
What Makes gee Different
We're a small, ambitious team where you'll have genuine ownership and the opportunity to make a visible impact. UGC, affiliates and industry relationships are major growth opportunities for gee, and you'll have the freedom to develop these areas, bring new ideas to the table and build valuable long-term relationships around the brand.
Our Perks
- 28 days' holiday, including bank holidays
- Option to buy up to 5 additional days each year
- Performance bonus
- Flexible working hours
- Exclusive staff discounts and early access to new launches
- Genuine ownership and autonomy
- Career development opportunities
- Company pension
Salary £28,000–£34,000 DOE, plus performance bonus linked to agreed affiliate and commercial KPIs.
UGC & Affiliate Executive in Manchester employer: gee
At gee, we pride ourselves on being a premium hair extension brand that empowers women to feel their most confident selves. Located in Cheadle Hulme, Greater Manchester, we offer a dynamic work environment where creativity thrives and every team member's contribution is valued. As a founder-led company, we provide unique opportunities for personal and professional growth, ensuring that our employees can take ownership of their roles while enjoying the benefits of a supportive and ambitious team culture.
StudySmarter Expert Advice🤫
We think this is how you could land UGC & Affiliate Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for gee and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like gee are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with gee on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at gee. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UGC & Affiliate Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit gee. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of gee:Show us that you’ve done your homework! In your application, briefly mention what you admire about gee’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at gee
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at gee will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At gee, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
