At a Glance
- Tasks: Lead brand storytelling and create captivating content across various platforms.
- Company: Join a premium beauty brand trusted by iconic women.
- Benefits: Competitive salary, performance bonus, and opportunities for creative ownership.
- Other info: Dynamic environment with potential for senior creative leadership.
- Why this job: Shape narratives that empower women and drive brand success.
- Qualifications: 3-7 years in DTC beauty, fashion, or wellness with strong storytelling skills.
The predicted salary is between 28000 - 42000 £ per year.
Full-Time | In-House (Cheadle Hulme, Manchester) £32,000–£42,000 per year + performance bonus
The Opportunity
gee is looking for a Brand Copy & Content Lead – someone who lives and breathes luxury storytelling and can translate visuals, transformation and customer emotion into words that sell. You will lead the copy across gee:
- Social scripts and captions
- Product + website messaging
- Blogs and educational content
- Email storytelling and retention messaging
This is not a junior content role. It’s a brand voice leadership role, where your copy directly shapes how women experience a premium British brand. You’ll collaborate closely with our Founder, championing a consistent, elevated voice that builds desire and drives conversion. gee is a premium hair extension brand trusted by iconic women including Anne Hathaway, Rebel Wilson, and Eva Longoria. This year, we’ve won multiple hair industry awards, including a Marie Claire Hair Award. Everything we do is to help women feel the most confident version of themselves. We’re still a growing brand, so everyone here is hands-on. If you’re looking for big teams, layers of sign-off, or a 'just write the words' environment, this won’t be the right fit. If you like ownership, pace, and building something with real potential, it will.
What You’ll Do
- Lead the brand tone of voice across every touchpoint
- Write captivating captions, scripts and copy to support studio content
- Create compelling product pages and landing page messaging
- Craft campaign storylines that elevate brand desire
- Write email campaigns from narrative-led structures
- Produce editorial blogs that inform and inspire
- Bring customer testimonials and transformations to life
What You’ll Need
- 3–7 years in beauty, fashion, or wellness – DTC essential
- Demonstrable ability to sell through storytelling
- Strong examples of work across social, campaigns, email & web
- An intuitive grasp of visual-first creative and content pace
- A sharp eye for luxury tone and high-standard execution
- Self-led ownership and an obsession with the details
Applications must include:
- At least two email campaigns
- One web or landing page
- One campaign or social pack
Bonus Experience
- Press releases / PR messaging
- Influencer storytelling
- Basic SEO
Why This Role Matters
- Lead the voice of a British scaling brand
- Shape narratives that make women feel something
- See your words drive both emotion and revenue
- Grow into a senior creative leadership role as we expand
You’ll be trusted to bring ideas, take initiative, and raise the bar every single day.
Apply Please include: CV
Brand Copy & Content Lead (Beauty / DTC) - On-Site, Cheadle Hulme employer: gee
At gee, we pride ourselves on being a premium hair extension brand that empowers women to feel their most confident selves. Located in Cheadle Hulme, Greater Manchester, we offer a dynamic work environment where creativity thrives and every team member's contribution is valued. As a founder-led company, we provide unique opportunities for personal and professional growth, ensuring that our employees can take ownership of their roles while enjoying the benefits of a supportive and ambitious team culture.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Copy & Content Lead (Beauty / DTC) - On-Site, Cheadle Hulme
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for gee and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like gee are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with gee on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at gee. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Copy & Content Lead (Beauty / DTC) - On-Site, Cheadle Hulme
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit gee. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of gee:Show us that you’ve done your homework! In your application, briefly mention what you admire about gee’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at gee
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at gee will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At gee, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
