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For Companies At a Glance
- Tasks: Lead brand storytelling and create captivating content across various platforms.
- Company: Join a premium beauty brand trusted by iconic women.
- Benefits: Competitive salary, performance bonus, and opportunities for creative ownership.
- Why this job: Shape narratives that empower women and drive brand success.
- Qualifications: 3-7 years in DTC beauty, fashion, or wellness with strong storytelling skills.
- Other info: Dynamic environment with potential for senior creative leadership.
The predicted salary is between 28000 - 42000 £ per year.
Full-Time | In-House (Cheadle Hulme, Manchester) £32,000–£42,000 per year + performance bonus
The Opportunity
gee is looking for a Brand Copy & Content Lead – someone who lives and breathes luxury storytelling and can translate visuals, transformation and customer emotion into words that sell. You will lead the copy across gee:
- Social scripts and captions
- Product + website messaging
- Blogs and educational content
- Email storytelling and retention messaging
This is not a junior content role. It’s a brand voice leadership role, where your copy directly shapes how women experience a premium British brand. You’ll collaborate closely with our Founder, championing a consistent, elevated voice that builds desire and drives conversion. gee is a premium hair extension brand trusted by iconic women including Anne Hathaway, Rebel Wilson, and Eva Longoria. This year, we’ve won multiple hair industry awards, including a Marie Claire Hair Award. Everything we do is to help women feel the most confident version of themselves. We’re still a growing brand, so everyone here is hands-on. If you’re looking for big teams, layers of sign-off, or a 'just write the words' environment, this won’t be the right fit. If you like ownership, pace, and building something with real potential, it will.
What You’ll Do
- Lead the brand tone of voice across every touchpoint
- Write captivating captions, scripts and copy to support studio content
- Create compelling product pages and landing page messaging
- Craft campaign storylines that elevate brand desire
- Write email campaigns from narrative-led structures
- Produce editorial blogs that inform and inspire
- Bring customer testimonials and transformations to life
What You’ll Need
- 3–7 years in beauty, fashion, or wellness – DTC essential
- Demonstrable ability to sell through storytelling
- Strong examples of work across social, campaigns, email & web
- An intuitive grasp of visual-first creative and content pace
- A sharp eye for luxury tone and high-standard execution
- Self-led ownership and an obsession with the details
Applications must include:
- At least two email campaigns
- One web or landing page
- One campaign or social pack
Bonus Experience
- Press releases / PR messaging
- Influencer storytelling
- Basic SEO
Why This Role Matters
- Lead the voice of a British scaling brand
- Shape narratives that make women feel something
- See your words drive both emotion and revenue
- Grow into a senior creative leadership role as we expand
You’ll be trusted to bring ideas, take initiative, and raise the bar every single day.
Apply Please include: CV
Brand Copy & Content Lead (Beauty / DTC) - On-Site, Cheadle Hulme employer: gee
Contact Detail:
gee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Copy & Content Lead (Beauty / DTC) - On-Site, Cheadle Hulme
✨Tip Number 1
Get your networking game on! Connect with people in the beauty and DTC space, especially those who work at gee or similar brands. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share examples of how your words have transformed brands or campaigns. Make them feel the emotion behind your copy!
✨Tip Number 3
Be proactive! If you see a gap in their content or a campaign idea that could elevate their brand, pitch it during your interview. This shows you're not just a fit for the role, but also a forward-thinker who can drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to engage with us directly.
We think you need these skills to ace Brand Copy & Content Lead (Beauty / DTC) - On-Site, Cheadle Hulme
Some tips for your application 🫡
Show Your Storytelling Skills: Since this role is all about luxury storytelling, make sure your application showcases your ability to craft compelling narratives. Use examples from your past work that highlight how you've turned visuals and emotions into engaging copy.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to reflect the brand voice of gee. Show us you understand our premium positioning and how you can elevate it through your writing.
Include Relevant Work Samples: Remember to include at least two email campaigns, one web or landing page, and one campaign or social pack in your application. These samples are crucial for us to see your style and effectiveness in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with gee!
How to prepare for a job interview at gee
✨Know Your Brand Inside Out
Before the interview, dive deep into gee's brand values, tone of voice, and recent campaigns. Familiarise yourself with their luxury storytelling approach and think about how your experience aligns with their mission to empower women through beauty.
✨Showcase Your Best Work
Bring along strong examples of your previous work that highlight your storytelling skills. Make sure to include at least two email campaigns, a web or landing page, and a campaign or social pack. Be ready to discuss the thought process behind each piece and how it drove engagement.
✨Demonstrate Your Passion for Beauty and DTC
Express your enthusiasm for the beauty industry and direct-to-consumer marketing. Share insights on current trends and how they can influence gee's content strategy. This will show that you’re not just a fit for the role, but also genuinely invested in the brand’s success.
✨Prepare for Collaborative Discussions
Since this role involves close collaboration with the Founder, be prepared to discuss how you would approach working together. Think about how you can contribute to a consistent brand voice and elevate the overall narrative. Show that you’re a team player who thrives in a hands-on environment.
