At a Glance
- Tasks: Lead and optimise digital marketing campaigns to drive student recruitment.
- Company: Join a dynamic team at GBS, dedicated to changing lives through education.
- Benefits: Enjoy 25 days annual leave, flexible benefits, and a supportive work environment.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: 3-5 years of paid media experience and strong analytical skills required.
The predicted salary is between 39000 - 45000 £ per year.
Department: Student Recruitment and Marketing
Location: Greenford (On-Site)
Salary: £39,000 - £45,000
Type of Contract: Permanent/ Full Time
Our Vision: Changing Lives through Education
The Role: GBS is seeking a highly motivated, analytical, and results-oriented Paid Media Specialist to support the planning, execution, optimisation, and reporting of paid digital marketing campaigns across multiple online advertising platforms. The role is responsible for driving high-quality student lead generation and maximising campaign performance through data-driven paid media strategies. The successful candidate will play a critical role in supporting student recruitment objectives by delivering targeted, conversion-focused campaigns aligned with organisational growth goals. This position requires a highly hands-on individual with strong technical expertise in campaign setup, audience targeting, conversion tracking, optimisation, reporting, and performance analysis across multiple paid media channels. The ideal candidate will possess a strong understanding of digital marketing best practices, customer acquisition funnels, and paid media optimisation techniques, combined with the ability to work collaboratively across marketing, recruitment, and creative teams.
What the Role Involves:
- Paid Media & Digital Campaign Management: Lead, manage, and optimise multi-channel digital marketing campaigns across Google Ads (Search, Display, YouTube), TikTok Ads, and Meta (Facebook & Instagram) to drive high-quality leads and maximise ROI.
- Paid Media Strategy Development: Develop and implement the overarching paid media strategy aligned with organisational brand positioning and student recruitment objectives.
- Budget Management: Manage campaign budgets effectively to maximise ROI, cost-efficiency, and overall campaign performance.
- Audience Targeting: Design and execute precise targeting strategies to reach mid-career professionals and senior-level decision-makers across relevant industries.
- Brand Management: Strengthen and maintain consistent brand positioning, messaging, and visual identity across all communication channels and touchpoints.
- Tracking & Attribution Management: Implement and manage campaign tracking, attribution models, and audience segmentation using tools such as CRM, Google Tag Manager, Google Analytics, Meta business manager.
- Market Trends & Innovation: Stay up to date with the latest paid media trends, tools, and best practices to maintain a competitive advantage.
About You:
- Paid Media Expertise: 3–5+ years of experience managing campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
- Strategic & Performance Focus: Proven ability to lead paid marketing initiatives and deliver measurable outcomes such as improved ROI, CPL, and conversions.
- Audience Targeting Experience: Experience targeting professional audiences, ideally within education, training, or industry-specific sectors.
- Data & Analytical Skills: Strong analytical and reporting capabilities with hands-on experience using Google Analytics, Google Tag Manager, CRM, and Power BI.
- Communication & Copywriting: Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Collaboration: Ability to work independently while effectively collaborating with cross-functional and international teams.
What we offer:
- ~25 days annual leave, plus 8 public holidays
- ~1-day extra leave per year of service, up to a maximum of 5 days
- ~ Workplace pension scheme
- ~ Tuition reimbursement for career development courses
- ~ Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
- ~ Perks@Work discounts platform, wellbeing centre and much more
- ~ Reward and recognition programme
- ~£500 award employee referral scheme
- ~ Discretionary annual performance bonus
GBS has been a good place for professional growth. I have received great support from managers and colleagues who have encouraged me to develop new skills and take on more senior roles. Their mentorship has been invaluable to help me advance in my career.— Barbara Vargas (Professional Services Employee)
GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.
Media Specialist (Permanent) employer: GEDU
GEDU Global Education is an exceptional employer, offering a vibrant work culture that prioritises innovation and collaboration. As a Business Intelligence Analyst at any GBS UK campus, you will benefit from professional growth opportunities, access to cutting-edge tools like Microsoft Fabric, and the chance to make a meaningful impact on student success through data-driven insights. Join us to be part of a forward-thinking team dedicated to transforming education and empowering future generations.
StudySmarter Expert Advice🤫
We think this is how you could land Media Specialist (Permanent)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GEDU and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GEDU are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GEDU on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GEDU. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Specialist (Permanent)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GEDU. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GEDU:Show us that you’ve done your homework! In your application, briefly mention what you admire about GEDU’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GEDU
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GEDU will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GEDU, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
