Department: Student Recruitment
Location: Birmingham - Norfolk House, Smallbrook Queensway, B5 4LJ (On-Site)
Type of Contract: Permanent / Full-Time
Salary: £27,500 gross per annum
Our Vision: Changing Lives through Education
What We Do: The Student Recruitment Department plays a key role in the growth and success of GBS by guiding our prospective students from interest to enrolment, ensuring they have the information, support and encouragement they need to take their next step in higher education.
The Role: If you are passionate about people, motivated by deep conversations, and want a role where your work can change lives, this is your opportunity to help our students turn their goals into achievements. Be the reason a student says yes to transforming their future through education!
As a Student Recruitment Officer, you will be responsible for attracting prospective students and supporting current students in their progression to further study, driving both recruitment and retention. You will promote the institution and the Student Referral Scheme, provide personalised advice on courses and progression pathways, and guide students through the application, enrolment, and transition processes. Through proactive engagement and relationship-building, you will help students make informed decisions while contributing to recruitment, progression, and retention targets.
Please Note: This role is not eligible for visa sponsorship!
What the role involves:
- Develop and implement effective student recruitment, progression, and retention strategies to achieve enrolment targets and increase continuing student enrolments.
- Serve as the primary point of contact for prospective and current students, providing timely guidance and support through phone, email, social media, and face-to-face interactions.
- Provide accurate and detailed information on academic programmes, progression pathways, admission requirements, funding options, student support services, and career development opportunities.
- Promote the institution, its programmes, and the Student Referral Scheme through presentations, workshops, information sessions, campus tours, recruitment events, and outreach activities.
- Proactively engage with prospective and existing students to identify recruitment and progression opportunities, supporting informed decision-making and successful student outcomes.
- Support students through the application, admission, enrolment, and progression processes, providing guidance on course selection, documentation requirements, and next steps.
- Utilise CRM systems and other designated tools to manage student pipelines, track engagement and conversion activities, maintain accurate records, and deliver personalised follow-up communications.
- Collaborate with admissions teams, academic departments, programme leaders, and student support services to enhance the student experience and contribute to recruitment, progression, retention, and conversion targets.
About You:
- Excellent verbal and written communication skills, with the ability to effectively engage with diverse audiences.
- Strong interpersonal skills, with the ability to build relationships and work collaboratively with students, parents, and educational partners.
- Knowledge of the education landscape, admission processes, and financial aid options.
- Proficiency in using various digital platforms, social media, and CRM systems for recruitment purposes.
- Excellent organisational skills and ability to manage multiple tasks and deadlines.
- Self-motivated and goal-oriented with a passion for helping students achieve their educational goals.
- Flexibility to work evenings, weekends, and travel to attend recruitment events as required.
- Familiarity with data analysis and reporting is a plus.
DESIRABLE SKILLS and EXPERIENCE:
- Familiarity of working with data analysis and reporting highly desirable.
KEY RESULT AREAS:
- Student Recruitment, Conversation and Progression Targets
- Lead Generation, Student Engagement and Outreach
- Application, Enrolment and Student Experience
- Pipeline Management and Conversation Performance
- Data Accuracy, CRM Management and Process Improvement
- Cross-Department Collaboration and Student Mobility
OTHER INFORMATION:
The Student Recruitment Officer will also be expected to demonstrate their commitment:
- To GBS values and regulations, including equal opportunities policy.
- to GBS’s Social, Economic and Environmental responsibilities to minimise environmental impact in the performance of the role and actively contribute to the delivery of GBS’s Environmental Policy.
- to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment to staff, students and other visitors on the campus.
What we offer:
- 25 days annual leave, plus 8 public holidays
- 1-day extra leave per year of service, up to a maximum of 5 days
- Workplace pension scheme
- Tuition reimbursement for career development courses
Student Recruitment Officer - Birmingham employer: Gedu
GEDU is an exceptional employer dedicated to transforming lives through education, offering a vibrant work culture that fosters innovation and collaboration across its global network. With a commitment to employee growth, GEDU provides ample opportunities for professional development and career advancement, ensuring that every team member can contribute meaningfully to the mission of enhancing student experiences and employment outcomes. Located in a dynamic international environment, employees benefit from diverse perspectives and the chance to make a real impact on the future of education worldwide.
